About this role.
Strava is hiring a six-month B2B Content Marketing Contractor to establish and run the Strava for Business content program. The role owns strategy, planning, production, and distribution across the buyer journey, including data-led reports, industry stories, case studies, and channel calendars. The successful candidate will translate Strava’s athlete and platform insights into persuasive narratives for brands and agencies. This contract requires strong editorial judgment, independent decision-making, and close coordination with internal marketing, PR partners, and external contributors.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader UK market for similar roles.
Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Content Marketing Manager (Contract) role at Strava. My B2B content marketing experience includes building full-funnel editorial programs, translating data into credible narratives, and producing content that helps brand and agency audiences understand a platform’s commercial value.
I would bring a strategic yet hands-on approach to developing insight-led reports, customer case studies, and integrated content calendars across social, email, PR, and events. I am comfortable owning decisions independently while coordinating writers, designers, agency partners, and internal stakeholders around a clear editorial vision.
Strava’s community-led proposition and distinctive athlete data create an exceptional foundation for meaningful B2B storytelling, and I would welcome the opportunity to help turn that advantage into measurable commercial impact over the six-month engagement.
Sample interview questions
I would begin by aligning on revenue goals, priority buyer segments, sales objections, existing assets, and distribution channels. I would then map content gaps against the buyer journey, prioritize a small number of high-value formats, and create a 90-day calendar with owners, deadlines, performance metrics, and repurposing plans.
I would identify a meaningful athlete behavior or cultural trend, validate the data quality and privacy requirements, and connect the insight to a clear implication for brands. The final asset would pair a strong editorial narrative with visual evidence, practical recommendations, and channel-specific cutdowns for social, email, PR, and sales outreach.
I would agree on the business objective, target audience, success measure, and approval process before production begins. I would use a concise brief, regular checkpoints, and clear editorial standards, while giving contributors enough creative room to do their best work.
I would measure both leading and commercial indicators: qualified traffic, engagement, newsletter performance, downloads, event registrations, sales enablement use, influenced pipeline, and case-study or campaign outcomes. The appropriate metric mix would vary by funnel stage, so reporting would link each asset to its intended audience action.
I would frame the case study around the customer’s original challenge, the specific Strava solution, execution, and verifiable outcomes. Strong customer collaboration, precise quotes, credible metrics, and a clear lesson for similar brands would make the story useful rather than promotional.
About Strava
Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.
Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.
The Strava for Business team partners with the world’s leading brands and agencies to inspire active communities and connect with athletes in meaningful ways. Our sponsorship solutions offer an innovative alternative to traditional advertising — rooted in motivation, community, and real-world impact.
We’re looking for an experienced B2B Content Marketing Contractor to build and execute Strava for Business’s content program from the ground up. This is a project-based engagement with a clear commercial goal: helping brands and agencies understand why Strava is the best platform to reach and engage active people. The contract length is 6 months.
This is a 6-month contract role. This role is based in the UK or NYC with eligibility to be remote.
What You’ll Do:
Own the B2B content program end-to-end — strategy, planning, and execution
Build a structured content plan covering the full buyer journey, from awareness to active consideration
Identify content gaps and develop original formats from Strava’s unique data position: trend reports, audience insight pieces, seasonal stories, and industry narratives
Produce a high-impact content calendar across owned and distributed channels (organic social, email, events, PR)
Drive compelling case studies with brand-side leaders and clear ROI proof points
Align with the SfB marketing team so content feeds into campaigns, events, and outreach
Collaborate with external comms and PR partners on distribution
What You’ll Bring to the Team:
Proven B2B content experience — ideally at a platform, media owner, or tech company working with brands and agencies
Deep understanding of how digital platforms work from the inside: the audience, the product, and the advertising story
Comfortable using data as a creative input — finding the narrative in a dataset and translating it into content
Strong editorial judgment and the ability to make decisions independently without heavy oversight
Experience managing external contributors — writers, designers, creators — without losing the original vision
An excellent writer and rigorous editor with a clear point of view on what makes B2B content worth reading
Why Join Us?
Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.
Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.
When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.
Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.
Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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