About this role.
Think Academy is seeking a part-time Community Content & Growth Specialist for a six-month remote engagement of 30 hours per week, with possible extension. The specialist will build an organic presence on Reddit, Quora, and other relevant communities through research, high-value writing, engagement, moderation, and growth analysis. Key responsibilities include managing Think Academy's subreddit, understanding audience intent, evaluating emerging communities, and tailoring strategies to platform culture and participation rules. The role requires at least one year of hands-on Reddit and Quora community experience, excellent English writing and research skills, proactive ownership, and the ability to work independently. Experience with K-12 education, parent audiences, SEO, analytics, or branded subreddit growth is preferred.
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Community Content & Growth Specialist role at Think Academy. My experience creating helpful, audience-led content and engaging authentically in online communities aligns well with your goal of building a credible presence on Reddit, Quora, and emerging channels.
I would bring strong research, writing, moderation, and performance-analysis skills to identify parent and education audiences, respond to their needs, and develop community-specific engagement strategies. I am comfortable working independently, following platform rules closely, and using insights from community feedback to improve content and organic growth.
I would welcome the opportunity to help Think Academy earn trust through useful, thoughtful participation in the communities that matter most to its audiences.
Sample interview questions
I begin by identifying recurring questions, pain points, and language used by the audience. I then create a response that answers the question directly, adds practical context or examples, and references a brand resource only when it is genuinely useful. Before posting, I check the community's rules and tone so the contribution feels native rather than promotional.
I would review subreddit rules, posting requirements, moderator guidance, popular post formats, recurring topics, and comment sentiment. I would also observe what earns positive engagement and what receives criticism, then document a channel-specific engagement plan with approved topics, content formats, cadence, and escalation guidelines.
I would track qualitative and quantitative signals, including relevant impressions, engagement quality, upvotes, comment sentiment, referral traffic, saves where available, community growth, and conversions from tracked links. I would avoid relying only on volume metrics, since constructive discussions and trust are especially important for education-focused communities.
I would respond calmly, acknowledge the concern where appropriate, provide accurate information, and avoid becoming defensive. If the issue involves a policy, student privacy, or a sensitive customer matter, I would follow an escalation process and coordinate with the appropriate internal team before providing a detailed response.
I would organize work around a weekly content and engagement plan, reserve daily time for community monitoring and responses, and use a simple tracker for priorities, deadlines, findings, and results. I would share concise updates on completed work, risks, experiments, and next steps so stakeholders remain aligned without requiring constant supervision.
Job type: Part-Time (30 hours per week)
Location: Remote
Duration: 6 months, with the possibility of extension
Compensation: $20-$28/hr, based on experience
Who we are:
Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL’s online and offline education platform.
About the Role
Think Academy is looking for an experienced Community Content & Growth Specialist to build our organic brand presence across Reddit, Quora, and other relevant online communities. The ideal candidate understands user intent and can create credible, genuinely helpful content that naturally integrates Think Academy’s expertise and resources without feeling overly promotional.
What You Will Do
- Research relevant conversations, questions, and user needs on Reddit and Quora.
- Write high-quality posts, comments, and answers that provide real value to users.
- Manage Think Academy’s subreddit, including content planning, posting, engagement, and moderation.
- Build relationships and maintain a credible presence in relevant communities.
- Track content performance and proactively identify new growth opportunities.
- Identify and evaluate emerging other online communities relevant to Think Academy’s target audiences, analyze each community’s culture, user behavior, content norms, and participation guidelines, and develop tailored engagement strategies accordingly.
What We’re Looking For
- At least one year of hands-on experience managing Reddit and Quora accounts or communities.
- Excellent English writing, editing, and research skills.
- Strong ability to analyze user intent and audience needs.
- Familiarity with Reddit culture, subreddit rules, moderation, and engagement best practices.
- Proactive, detail-oriented, and able to work independently.
- Strong ownership of projects and results.
Preferred Qualifications:
- Experience managing or growing a branded subreddit.
- Familiarity with K–12 education or parent-focused content.
- Experience with community analytics, organic growth, or SEO.
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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