About this role.
Reddit is seeking a Principal Product Designer to lead the systems-level experience strategy for Presence, spanning identity, profiles, business tools, community context, discovery, navigation, and participation. The role focuses on creating durable UX architecture, shared interaction models, and design principles that enable multiple teams to build a coherent ecosystem. This designer will influence executive decisions and cross-functional roadmaps while translating ambiguous, long-term company priorities into practical launches and experiments. Success requires exceptional interaction design, information architecture, systems thinking, accessibility judgment, and executive-level communication. The position is remote-friendly within the United States and includes equity eligibility and comprehensive benefits.
Role DNA
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Job Complexity
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Principal Product Designer, Presence role at Reddit. My product-design background combines systems thinking, interaction design, and cross-functional leadership to turn complex platform challenges into coherent, trusted user experiences.
I am particularly drawn to the opportunity to define how identity, profiles, discovery, community context, and participation work together across Reddit. I have experience aligning product, engineering, research, and leadership partners around durable frameworks while connecting long-term vision to measurable near-term releases.
- Platform and ecosystem UX architecture
- Executive storytelling and influence
- Accessible, scalable interaction patterns
I would welcome the opportunity to help Reddit create a more connected and distinctly Reddit presence experience for users, communities, creators, and businesses.
Sample interview questions
I would begin by mapping current user journeys, ownership boundaries, technical constraints, and inconsistent patterns across the ecosystem. From that evidence, I would define a north-star experience model, a set of shared principles, and a sequenced roadmap of foundational patterns and near-term improvements that teams can adopt incrementally.
I build alignment through clear problem framing, evidence from research and data, concrete prototypes, and transparent trade-off discussions. I tailor communication to each audience, make risks and decision points explicit, and create shared ownership by connecting recommendations to company objectives and team-level outcomes.
I evaluate the user mental model, task frequency, accessibility implications, consistency with existing patterns, technical cost, and future extensibility. Reuse is preferred when it supports comprehension and scale, while new patterns are justified only when they solve a meaningful unmet need or remove systemic friction.
I would use them to rapidly prototype end-to-end states, simulate complex system behaviors, explore edge cases, and make strategic conversations more concrete. These tools should accelerate validation and communication, while final decisions remain grounded in user research, accessibility, technical feasibility, and product goals.
I would define a balanced scorecard including adoption and completion rates for key identity or profile tasks, discovery and participation outcomes, trust and safety signals, accessibility quality, consistency of pattern adoption across teams, and qualitative feedback from users and internal product partners.
Reddit is continuing to grow our teams with the best talent. This role is completely remote friendly within the United States. If you happen to live close to one of our physical office locations (San Francisco, Los Angeles, New York City, or Chicago) our doors are open for you to come into the office as often as you’d like.
Presence shapes how people, creators, businesses, and communities show up, are understood, discover each other, and participate across Reddit. As Reddit continues to evolve across profiles, identity, business tools, discovery, and new consumer experiences, we need a Principal Product Designer to make these surfaces feel connected, navigable, trustworthy, and distinctly Reddit.
This is a systems-level design role, not ownership of a single feature or vertical. You’ll define how identity, profiles, business presence, community context, discovery, navigation, and participation work together across Reddit, creating the models and patterns that help Reddit evolve as one ecosystem while enabling individual teams to move quickly.
You’ll work across Design, Product, Engineering, Research, Data Science, Content Design, and executive leadership to turn ambiguity into clear product direction, durable frameworks, and executable paths forward.
What You’ll Do
- Define the UX architecture for Presence across profiles, identity, business tools, community context, discovery, and new product surfaces.
- Translate broad company priorities into multi-year experience strategy, decision frameworks, and sequenced paths from today’s product to the future state.
- Create shared models, interaction patterns, navigation approaches, and experience principles that multiple teams can build against.
- Resolve overlaps, gaps, and conflicting approaches across teams before they become fragmented user experiences or duplicated investments.
- Influence product direction and planning with senior Product, Engineering, Research, Data Science, Content Design, and Design leaders.
- Lead UX framing for high-stakes ecosystem decisions, presenting recommendations, alternatives, risks, and success signals to senior executive audiences.
- Use AI-assisted design and coding tools to prototype future-state concepts, test system behavior, expose edge cases, and accelerate strategic decisions.
- Raise the quality bar for interaction design, information architecture, accessibility, trust, and systems coherence while mentoring senior designers.
What You’ll Bring
- 10-12+ years of product design experience, including leadership of platform-scale or ecosystem-level initiatives across multiple product areas in consumer technology.
- A portfolio showing Principal-level scope: original product vision, systems architecture, exceptional interaction design, executive influence, end-to-end coherence, and measurable impact beyond a single team or launch.
- Experience defining foundational product architecture, shared interaction models, or platform strategies adopted by multiple teams.
- Strong ability to influence product priorities and executive decisions without direct authority.
- A track record of connecting long-term product vision to executable near-term launches, experiments, and organizational commitments.
- Expert interaction design and information architecture skills, with sound judgment about when to reuse, evolve, or create new patterns.
- Fluency with AI-assisted design and coding workflows, especially using prototypes to validate system behavior and improve strategic decisions.
- Strong understanding of research, data, experimentation, accessibility, and technical constraints, plus exceptional communication and facilitation skills.
This is a role for a designer who can make complex ecosystems feel simple, coherent, and worth coming back to.
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
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