About this role.
Found is hiring a Growth Marketing Manager to own paid acquisition, creative strategy, lifecycle marketing, and funnel conversion optimization for its consumer weight-care platform. The role manages performance across Meta, Google, TikTok, and emerging channels while partnering with agencies, creative, product, and leadership. Success is measured through CAC efficiency, payback, conversion rates, and sustainable member growth. The ideal candidate has at least four years of hands-on growth or performance marketing experience, strong analytical ability, and comfort operating quickly in an ambiguous, high-growth environment.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would explain the starting CAC, conversion volume, channel mix, and business constraint, then describe the tests I ran across audience targeting, bidding, creative, landing pages, or budget allocation. I would quantify the resulting CAC improvement and confirm that lead quality, payback, and downstream conversion did not deteriorate.
I would begin with funnel data to identify the largest conversion and efficiency gaps, then score hypotheses by expected impact, confidence, effort, and speed to learn. I would run a balanced portfolio of quick creative tests and larger funnel experiments, define success metrics before launch, and use results to decide whether to scale, iterate, or stop each initiative.
I use platform reporting alongside first-party funnel, cohort, and blended efficiency metrics rather than relying on a single attribution view. I would compare trends in CAC, conversion, payback, incrementality signals, and cohort retention, and use controlled geo, holdout, or budget-shift tests where practical to validate channel contribution.
I would segment leads by intent, acquisition source, eligibility signals, and engagement behavior, then identify where drop-off is concentrated. From there, I would test clearer value propositions, trust-building proof points, streamlined landing or intake steps, personalized nurture flows, and timely follow-up while ensuring all messaging meets applicable healthcare and compliance requirements.
I would establish shared goals, reporting definitions, testing cadences, budget guardrails, and clear owners for strategy and execution. I would hold regular performance reviews focused on insights and decisions rather than dashboards alone, challenge assumptions with internal data, and ensure that successful learnings are documented and translated into the broader growth roadmap.
About Found
Found is building the leading consumer platform for medically guided weight care—combining modern obesity medicine, AI-driven personalization, and a human care team.
As one of the largest medically-assisted weight loss programs in the country, Found has served 300,000+ members and is backed by leading investors including Atomic, Google Ventures, WestCap, IVP, TCG, and Define Ventures.
The Opportunity
We’re hiring a Growth Marketing Manager to own core levers of Found’s consumer growth engine.
This is a high-impact, cross-functional role at the intersection of paid acquisition, creative strategy, lifecycle, and conversion optimization. You’ll be responsible for improving CAC, payback, and member growth across the funnel, working closely with agencies, internal teams, and leadership. In your first 6–12 months, success in this role means improving CAC efficiency, increasing lead-to-conversion rates, and launching new creative and channel strategies that drive measurable member growth.
You’ll report directly to the VP of Strategy, BizOps & Growth and help define how Found acquires and converts hundreds of thousands of future members.
What You’ll Own
Paid acquisition performance across Meta, Google, TikTok, and emerging channels, in partnership with agency teams.
Creative strategy for performance marketing, including messaging, copy testing, creator briefs, and design direction.
End-to-end funnel optimization from first touch → lead → conversion → reactivation.
Lifecycle marketing strategy for pre-purchase nurture and churned-member reactivation.
Experimentation roadmap across channels, creative, landing pages, and lifecycle flows.
Core growth metrics, including CAC, payback, conversion rate, and channel-level efficiency.
What You’ll Do
Set and execute paid media strategies aligned to growth and unit-economics targets.
Analyze attribution, conversion, and cohort data to identify incremental growth opportunities.
Partner with creative, product, and agency teams to develop high-performing ad concepts and landing experiences.
Build and prioritize testing roadmaps across channels, creatives, and lifecycle flows.
Improve lead-to-conversion performance through better segmentation, messaging, and automation.
Identify and test new channels, partners, and growth initiatives.
Required Experience & Skills
4+ years of experience in growth or performance marketing roles with direct ownership of CAC, conversion, or revenue targets.
Track record improving CAC, conversion rate, or payback at a high-growth consumer or healthcare company.
Hands-on experience with major paid channels (Meta, Google, TikTok)
Experience working with agencies or external partners.
Strong analytical mindset; comfortable using data to make decisions.
Ability to operate autonomously in fast-paced, ambiguous environments.
Bias toward action; comfortable launching tests quickly and iterating based on data.
Preferred Qualifications
Healthcare or other regulated-industry experience.
Creator or influencer marketing experience.
Lifecycle or CRM marketing experience.
Experience using AI tools to improve marketing workflows.
Former founders or early-stage startup operators encouraged.
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
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Atomic is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.
Please review our CCPA policies here.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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