About this role.
Cresta is hiring a Sales Enablement Manager to build and scale enablement for its newly formed EMEA go-to-market organization. The role centers on onboarding and ramping account executives, reinforcing enterprise sales methodology, delivering coaching, and localizing sales messaging for regional markets. This hands-on position partners with Sales Leadership, RevOps, Product Marketing, Product Management, and global enablement teams to improve pipeline creation, win rates, quota attainment, and ramp time. Candidates need 4+ years of B2B SaaS sales, sales enablement, or sales management experience, along with enterprise-sales and cross-cultural facilitation capability.
Role DNA
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5/5Autonomy Level
5/5Communication Load
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Sample interview questions
I would start by identifying the non-negotiable global elements, such as product knowledge, sales methodology, and messaging standards. I would then gather regional input from sales leaders and top sellers to tailor buyer personas, competitive context, use cases, compliance considerations, and role plays. Finally, I would establish ramp milestones and track time to productivity, pipeline generation, and manager feedback to iterate quickly.
I would connect enablement activity to business outcomes, including ramp time, pipeline creation, stage conversion, win rate, sales-cycle length, quota attainment, and forecast quality. I would also monitor leading indicators such as training completion, certification results, call-quality scores, content adoption, and manager coaching cadence. Segmenting results by region, tenure, and role helps isolate where interventions are working.
I would review recorded calls with the AE and identify one or two high-impact behaviors, such as weak agenda setting, insufficient business-impact questioning, or premature pitching. We would role-play targeted discovery scenarios, agree on a practical call plan, and set measurable improvement goals for subsequent conversations. I would reinforce progress through structured feedback and partner with the frontline manager to ensure consistent coaching.
I would maintain a clear global messaging framework that defines the core value proposition, product claims, and positioning guardrails. Within that framework, I would localize examples, objection handling, buyer language, competitive context, and industry use cases based on validated EMEA field feedback. Regular collaboration with Product Marketing and regional leadership would ensure localized materials remain accurate, current, and aligned.
I would prioritize the highest-revenue and highest-friction seller moments first, using field interviews and performance data to identify gaps. I would launch lightweight, usable programs rather than waiting for a perfect end-to-end framework, then measure adoption and business impact. Clear stakeholder alignment, documented ownership, and rapid feedback loops would allow the enablement function to scale without losing practical relevance.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
As the Sales Enablement Manager, EMEA you will play a critical role in standing up and scaling Cresta’s newly formed EMEA GTM team. Your primary focus will be accelerating ramp, driving consistent execution, and building the foundation for high-performing international GTM motions.
This is a highly hands-on, builder role. You will work directly with Account Executives and regional sales leaders to deliver practical, field-driven enablement that improves day-to-day performance across the sales cycle. Success in this role is measured by faster ramp times, improved deal execution, and strong regional revenue growth.
You will partner closely with Sales Leadership, RevOps, Product Marketing Product Management, and the broader Enablement Team to localize and implement enablement programs that reflect the unique needs of international markets while maintaining alignment with Cresta’s global GTM strategy.
Responsibilities:
Sales Onboarding & Ramp Acceleration:
- Partner with the Global Enablement Team and regional Sales Leadership to expand on existing Onboarding programs with regional-specific content for new EMEA AEs
- Adapt global onboarding programs to reflect regional nuances, market dynamics, and buyer personas
- Provide structured ramp support, including training, deal coaching, and pipeline development guidance
Sales Process & Methodology Enablement:
- Reinforce Cresta’s sales process and methodologies across international teams, from discovery through close
- Ensure consistent application of best practices in discovery, executive alignment, and deal progression
Coaching & Performance Programs:
- Deliver ongoing enablement through live training, workshops, role plays, and certifications
- Provide direct coaching to reps, particularly new and ramping AEs, through 1:1 sessions and call reviews
- Partner with frontline managers to scale coaching effectiveness across regions
Content & Messaging Alignment:
- Collaborate with Product Marketing to ensure messaging, talk tracks, and content are localized and relevant for EMEA markets
- Equip sellers with clear guidance on competitive positioning, objection handling, and regional use cases
- Ensure enablement content is practical, accessible, and aligned to real-world sales scenarios
Enablement Measurement & Optimization:
- Track and analyze performance metrics including ramp time, pipeline creation, win rates, and quota attainment across regions
- Identify trends and gaps to continuously refine enablement programs
- Use data to drive targeted interventions tied to revenue outcomes
Field Readiness:
- Support readiness for product launches, pricing updates, and strategic initiatives across international markets
- Ensure sellers are confident and prepared for customer-facing conversations in diverse regions
Qualifications We Value:
- 4+ years in Sales, Sales Enablement, or Sales Management in a fast-paced B2B SaaS environment
- Experience supporting or working with global sales teams (EMEA preferred)
- Strong understanding of enterprise sales motions
- Proven ability to build and adapt enablement programs in a scaling environment
- Demonstrated success in sales coaching and performance improvement
- Exceptional communication and facilitation skills within cross-cultural teams
- Ability to operate with high ownership in a builder role with ambiguity
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- 20 days of vacation time to promote a healthy work-life blend
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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