About this role.
Vonage is seeking a ServiceNow Alliance Executive to grow referral business and strategic go-to-market execution within the ServiceNow partner ecosystem. The role centers on building executive relationships, aligning sales teams, generating pipeline, running joint events, and coordinating partner strategy across internal stakeholders. Candidates need demonstrated alliance, channel, or partner-sales experience, with Salesforce ecosystem familiarity required and ServiceNow experience preferred. This is a commercially focused, remote UK role that combines partner enablement, field execution, escalation management, and revenue accountability.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I begin by defining the shared customer value proposition, target segments, executive sponsors, and measurable pipeline goals. I then establish a regular operating cadence with joint account planning, enablement, opportunity reviews, and clear owners for follow-up actions.
I would identify priority accounts and use cases where Vonage communications capabilities complement ServiceNow workflows. I would pair the relevant sellers, provide concise partner-facing messaging and account plays, then track introductions, opportunities, stage progression, and conversion metrics.
I make the decision criteria explicit by tying priorities to customer impact, revenue potential, strategic alignment, and delivery risk. I document owners and milestones, maintain a transparent escalation path, and communicate decisions consistently so teams remain aligned.
I would monitor sourced and influenced pipeline, closed revenue, number and quality of joint account plans, partner-sourced referrals, enablement participation, opportunity conversion rates, sales-cycle velocity, and executive engagement. I would review these measures regularly to identify where enablement or process changes are needed.
I would quickly clarify the customer impact, stakeholders, required decision, and timeline, then convene the appropriate technical and commercial owners. I would maintain a written action plan with frequent updates, remove blockers through executive escalation where needed, and conduct a retrospective after resolution to prevent recurrence.
Join Vonage and help us innovate cloud communications for businesses worldwide!
Vonage Sales Mission
At Vonage, we’re redefining how businesses communicate in today’s fast-moving digital, cloud, and real-time world. Our Sales team is high-energy, customer-focused, and relentlessly innovative – committed to delivering cutting-edge UCaaS, CCaaS, and AI-powered solutions.
As a ServiceNow Alliance Executive, you’ll be at the forefront of our ServiceNow ecosystem strategy—expanding our footprint and influence by building and managing powerful relationships.
Why this role matters:
The ServiceNow Alliances team is a key growth engine for Vonage—driving pipeline and revenue by aligning our business with ServiceNow and its extended ecosystem. This role is perfect for someone who thrives on relationship-building, strategic partnerships, and go-to-market execution.
We’re looking for someone experienced in the ServiceNow ecosystem or with a strong background in partner management or alliances. If this sounds like you—keep reading!
Your key responsibilities:
- Drive Servicenow referral business
- Build, nurture, and manage relationships with Servicenow teams and ecosystem partners
- Align Vonage’s sales reps with their Servicenow counterparts to generate pipeline and close opportunities
- Own executive alignment and sales engagement—position Vonage asServicenow’s top communication partner
- Plan and lead joint field events with Servicenow (both partner-facing and customer-facing)
- Collaborate cross-functionally within Vonage to maintain momentum on partner strategy and joint outcomes
- Coordinate and run interlocks, milestone tracking, and strategy sessions with partners and internal stakeholders
- Drive execution of regional go-to-market strategies with Servicenow and other alliance partners
- Deliver internal training sessions to equip Sales, Product, Services, and Support teams on partner ecosystem updates
- Represent Vonage at industry events, promoting our brand and ecosystem value
- Manage technical and business escalations to maintain partner success and deal velocity
- Execute against established revenue, activity, and relationship goals
- Support ongoing optimization of alliance processes to enhance partner program impact
Who you are:
- A relationship-driven professional who thrives in a partner-centric ecosystem
- Experienced in working with alliances, channel sales, or ecosystem partnerships
- Strategic and detail-oriented with a passion for joint value creation and partner enablement
- Capable of influencing cross-functional teams and engaging with executive-level stakeholders
- An excellent communicator—able to tailor messages to various audiences and formats
- Comfortable analyzing complex data and solving problems with a collaborative mindset
- Experience within the Servicenow ecosystem is a plus
What you’ll bring:
- Bachelor’s degree in Sales, Marketing, Business, or a related field
- Proven experience in Alliance Partner Management, Partner Sales, or Channel Development
- Strong track record of recruiting, onboarding, and enabling partners
- Prior experience or familiarity with the Salesforce ecosystem is a must
- Prior direct sales experience is a huge plus
- A desire to succeed and a “get-it-done” attitude
How you’ll benefit:
- Competitive base salary + performance-based incentives
- Fully remote flexibility
- Dynamic, inclusive, and supportive team culture
- Career advancement opportunities with a clear growth path
- Comprehensive health, dental, and vision benefits
- Unlimited discretionary PTO and tuition reimbursement
- Opportunities to work on industry-defining technologies and partnerships
#LI-MB2
There’s no perfect candidate. You don’t need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you’re passionate about what you could achieve at Vonage, we’d love to hear from you.
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Who we are:
Vonage is a global cloud communications leader. And your talent will further help brands – such as Airbnb, Viber, WhatsApp, and Snapchat – accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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