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Business Development Representative – DACH

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Published
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18 Oct 2026Apply before
Opportunity details

About this role.

AI Summary

This is a full-time Business Development Representative role serving the DACH market, focused on outbound prospecting and lead qualification for HubSpot's SaaS platform. The BDR will re-engage existing leads through calls, email, and social messaging, identify customer challenges, and create qualified opportunities for Account Executives. The position requires close collaboration with two to three AEs, market research, online-demo scheduling, and consistent achievement of monthly targets. Fluent German and English are required, while prior sales or scale-up experience is beneficial but not mandatory. The role offers a structured onboarding program, coaching, and a defined progression path toward an Account Executive position.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

3/5
EasyHard

Pace & Pressure

4/5
RelaxedFast-paced

Autonomy Level

3/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThe role is accessible to early-career candidates and includes onboarding and coaching, but it requires resilience in high-volume outbound activity and disciplined target management. Success depends on quickly learning a consultative SaaS sales process, handling objections, and communicating credibly with German-speaking prospects.

Salary analysis

Estimated compensation compared with the broader EU market for similar roles.

Estimated job medianMarket rate
€59,000
EU market range€50k–€75k
AI insightThe disclosed annual cash-compensation range is €46,000–€62,000 EUR, producing a midpoint of €54,000 EUR. For analysis in USD, this is approximately $59,000 using a rounded current conversion assumption. Estimated US-market annual cash compensation for an entry-level to early-career SaaS BDR, including variable pay where applicable, is approximately $50,000–$75,000; this market range is an estimate and is not compensation disclosed by HubSpot.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you prioritize a list of inbound or previously engaged leads for outbound follow-up?

I would segment leads by fit, recent engagement, company profile, and likely business need. I would prioritize high-fit accounts with recent activity, research each account briefly, and use a structured multichannel cadence while documenting outcomes in the CRM.

Describe how you would respond when a prospect says they are happy with their current solution.

I would acknowledge their position and ask a concise discovery question about what they value most and whether there are any gaps in their current process. Rather than immediately pushing for a meeting, I would look for a relevant reason to explore a comparison, such as growth plans, disconnected tools, reporting needs, or inefficient handoffs.

How would you use the BANT framework in an initial conversation?

I would use BANT as a flexible guide rather than a rigid checklist. I would explore the prospect’s challenge and priorities first, then understand decision stakeholders, current or potential investment, and timing, while ensuring the conversation remains helpful and natural.

What would you do if you were behind your monthly activity or meeting target?

I would review my funnel metrics to identify whether the issue is list quality, activity volume, connection rate, messaging, or conversion. I would then increase focused outreach, seek coaching on calls and emails, test targeted messaging, and align with my Account Executives on the highest-priority accounts.

Why do you want to begin or continue your sales career as a BDR at HubSpot?

HubSpot combines a strong customer-focused product with a clear development path and collaborative sales environment. I am motivated by building foundational prospecting and discovery skills, learning from coaching and Account Executives, and progressing by consistently creating value for prospective customers.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.

Standort: Remote in Deutschland oder flexibles Büro in Berlin


Wir bei HubSpot laden alle, unabhängig vom Abschluss, ein, sich unserem Vertriebsteam als Business Development Representative (kurz BDR) anzuschließen. Unser Ziel ist es, eine vielfältige und inklusive Arbeitsumgebung zu schaffen, die Talente verschiedener Generationen schätzt und fördert. Ob du gerade deine Ausbildung abgeschlossen hast oder deine Karriere im SaaS-Vertrieb beschleunigen möchtest, wir freuen uns auf deine Bewerbung. Gemäß Modells für die Zukunft der Arbeit bieten wir sowohl Büro- als auch Remote-Arbeitsmöglichkeiten innerhalb Deutschlands an.


Die Aufgabe eines Business Development Representative besteht darin, durch strategische Kundengewinnung geeignete Unternehmen zu identifizieren und mit diesen zu interagieren. Dies geschieht unter Verwendung bereits existierender HubSpot-Leads, deren Interesse durch Anrufe, E-Mails sowie Messaging über soziale Medien erneut geweckt wird.

Im Rahmen deiner Kontaktaufnahme mit potenzieller Kundschaft erfährst du als BDR mehr darüber, mit welchen Herausforderungen sich das jeweilige Unternehmen konfrontiert sieht, und können so entscheiden, ob HubSpot hier als Lösung herangezogen werden kann. Wenn du einen qualifizierten Interessenten oder eine qualifizierte Interessentin identifiziert hast, besteht Ihr Ziel darin, den Wert von HubSpot prägnant und präzise zu kommunizieren und Interesse an einem tiefer gehenden Gespräch mit einem Account Executive zu wecken.

Dein Verantwortungsbereich umfasst die enge Zusammenarbeit mit 2 bis 3 Account Executives. Du wirst täglich mit den von dir unterstützten Account Executives sowie mit anderen BDRs zusammenarbeiten, um innovative Strategien zur Ermittlung neuer Opportunität zu entwickeln. BDRs, die sich erfolgreich in ihrer Rolle behaupten, werden anschließend zu Account Executives innerhalb unseres Vertriebsteams.

Was fällt in den Verantwortungsbereich eines Business Development Representative?

Folgende Aufgaben und Verantwortungen erwarten dich in dieser Vollzeitsbeschäftigung:

  • Ein hoher Umfang an Outbound-Aktivitäten zur Akquise und Qualifizierung von Leads (neue Kunden)
  • Eng mit Account Executives zusammenarbeiten, um Strategien und Pläne für die Kundengewinnung zu entwickeln und zu implementieren
  • Planen von Online-Produktdemonstrationen für qualifizierte Leads bei gleichzeitigem Sicherstellen, dass deine monatlichen Ziele erreicht werden
  • Verstehen der Bedürfnisse und Herausforderungen von Kunden und Kundinnen unter Einsatz bestimmter Verkaufsmethoden wie der BANT-Methodik
  • Durchführen von Marktforschung, um den Kundenstamm von HubSpot zu erweitern

Welche Voraussetzungen gibt es für diese Stelle?

  • Engagement und Begeisterung für die Technologiebranche und den Vertrieb
  • Arbeitserfahrung im Bereich Vertrieb oder Kundengewinnung und in einer wachstumsstarken „Scale-up“-Umgebung ist nicht erforderlich, aber von Vorteil
  • Fließende Deutsch- und Englischkenntnisse
  • Scharfer, zielorientierter Fokus und ein überzeugender, stringenter Ansatz bei der Zielumsetzung
  • Die Fähigkeit, mit Einwänden umzugehen und auf diese einzugehen, sowie die Bereitschaft, sich coachen zu lassen
  • Starke Organisationsfähigkeit und sehr gutes Zeitmanagement
  • Leidenschaft dafür, Unternehmen bei ihrem Wachstum zu unterstützen, und Interesse für die Technologiebranche

Was hast du davon?

  • Ein hybrides Arbeitsmodell, das persönliche Arbeitspräferenzen berücksichtigt
  • Tolle Teammitglieder in einem kulturell vielfältigen Arbeitsumfeld sowie Unterstützung durch eine Mentorin oder einen Mentor
  • Interaktives Mitarbeitertraining und ein einmonatiges Onboarding, um dir den Einstieg zu erleichtern
  • Ein klar abgesteckter Karriereweg mit regelmäßigen Aufstiegsmöglichkeiten
  • Erstattung von Studiengebühren in Höhe von maximal 4.250 Euro im Jahr und ein kostenloses Bücherprogramm, um die persönliche Weiterbildung zu fördern
  • Coaching- und Therapiesitzungen über die Modern Health-App zur Förderung des mentalen Wohlbefindens sowie andere Gesundheitsleistungen, z. B. Lebensversicherung, Absicherungen im Falle längerer Krankheit oder Erstattung von Fitnessstudiogebühren in Höhe von bis zu 250 Euro

Please note: This is a role that we hire on an ongoing basis throughout the year. If you choose to apply for this role, your information will be reviewed by our recruiting team and we will reach out to you if your background matches an opening at this time or in the future.

#LI-TP1


Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Individual compensation packages are determined using objective, role-related criteria, which may include skills, experience, qualifications, and other job-related factors.

This resource will help guide how we recommend thinking about the range you see.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

€46.000—€62.000 EUR


At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements


About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:


If you need accommodations or assistance due to a disability, please reach out to us using this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) – link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

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