About this role.
Launch Potato is seeking an Events Manager to own its external conference and trade-show program for sales and partnerships teams. The role manages the annual event calendar, attendee coordination, travel, vendors, sponsorships, collateral, budgets, and post-event follow-up. It is an individual-contributor position working closely with the CRO and Finance to turn a manual process into a scalable operating system. The successful candidate will support approximately 26 events annually, travel to roughly five key shows, and drive commercially focused activations such as executive meetings and partner dinners.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would create a scoring framework using audience fit, target-partner concentration, historical meeting and pipeline outcomes, sponsorship cost, speaking opportunities, and competitor presence. I would review the results with revenue leadership and use them to prioritize the annual calendar before key deadlines.
I would work backward from the event date with a shared readiness plan covering attendee confirmation, registrations, travel, meeting goals, target-account lists, collateral, booth requirements, shipping, and escalation contacts. Regular concise status updates would make ownership and open decisions visible well before travel begins.
I would identify the source of the variance immediately, compare committed versus forecasted costs, and present practical trade-offs such as changing lodging, reducing optional spend, or renegotiating vendor terms. I would escalate early with a recommendation rather than waiting until reconciliation.
Before the event, I would establish lead capture and meeting-tracking expectations with sales and partnerships. Afterward, I would coordinate a structured follow-up cadence, assign owners and due dates, and report on meetings held, follow-up completion, pipeline influence, and lessons for future events.
I use clear deadlines, concise requests, and visible decision logs that state the impact of inaction. I follow up directly and respectfully, offer a recommended default when appropriate, and escalate only after giving stakeholders a straightforward path to respond.
WHO ARE WE?
Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world’s leading companies.
Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.
WHY JOIN US?
You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.
BASE SALARY: $80,000 to $115,000 per year, paid semi-monthly
The Role
Launch Potato’s sales and partnerships team spends a lot of time on the road. Over the next twelve months, we expect to attend roughly 26 external conferences and trade shows, with the busiest stretch falling between August and October.
We’re looking for someone to take ownership of that program and make sure every event is thoughtfully planned, well organized, and set up to drive real business outcomes.
You’ll own the external event calendar end to end for our revenue teams: helping determine which shows we attend, coordinating who goes, managing logistics and travel, preparing materials, supporting meeting planning, and making sure follow-up happens after the event.
This role is less about large-scale brand activations and more about making our conference strategy run exceptionally well. Success looks like sellers arriving prepared, calendars full of the right meetings, materials ready, logistics handled, and clear next steps coming out of every show.
You’ll work closely with senior leaders across the business, including the CRO, and have the opportunity to turn what is currently a highly manual process into a more scalable and repeatable event program.
It’s a great fit for someone who enjoys being organized, moving quickly, working cross-functionally, and owning the details that make a high-performing commercial team more effective.
Why This Seat
- You work directly with the CRO. Not through three layers. You will sit in the revenue conversation and see how deals actually get made.
- Real ownership from day one. The program exists but the system does not. You get to build it.
- Visible impact. Your work shows up as booked meetings and closed partnerships, not as a slide in someone else’s deck.
- You will not be doing this alone. Judy runs our on-site logistics at HQ and is genuinely great at it. She is your partner on assets, swag, and shipping, not a resource you task out.
- Room to grow into more. As the business grows and we take on bigger activations, this seat grows with it.
What You’ll Own
The show calendar
- Own the annual trade show and conference calendar, including which shows we attend and why
- Bring recommendations to the CRO rather than waiting to be asked which shows matter
- Work backward from each show: passes, deadlines, sponsorships, booth space, speaking slots
- Build the 2027 calendar before the deadlines build it for us
Making the team ready
- Chase the team for who is attending, by when, and make the call visible early
- Keep the CRO ahead of every deadline, so he reacts instead of remembering
- Coordinate with the design team on collateral, one-pagers, and sales assets, and project manage them to the date
- Partner with Judy on swag, samples, and shipping so the right materials arrive in the right city
On site, for the shows that need it
- Attend roughly five shows a year where we exhibit, host a dinner, or run executive meetings
- Run the logistics on those so the sellers sell and nobody is cutting name tags an hour before the door opens
- Be the go-to for the team when something breaks on the ground, whether or not you are there
The money and the mechanics
- Track and manage the event budget, and flag overruns before they happen
- Own month-end reconciliation with Finance and answer the questions before they get asked
- Help us move onto a modern travel and expense platform, then run the program on it
- Build the small activations that deepen partner relationships: a dinner, a golf outing, the thing a partner actually wants
What You’ll Bring
- 3+ years running events, trade shows, or field programs in support of a sales, partnerships, or business development team
- Direct experience owning a conference or trade show end to end, including vendor negotiation, booth or sponsorship contracts, and a budget you were accountable for
- A track record of chasing people down and getting an answer, warmly and without needing permission
- Comfort working remotely with a team that is spread out and moving fast
- Strong written communication, because most of this job is written and most of it is asynchronous
- Real curiosity about AI tools and how to use them to do more than the job technically requires
Nice to Have
- Experience in performance marketing, affiliate, adtech, fintech, or digital media
- You have run a program on a travel, expense, or event platform such as Ramp, Brex, Navan, TripActions, Cvent, or Concur, and have an opinion about what works
- Experience helping select or roll out one of those platforms
- Existing relationships with conference organizers in our space
What Great Looks Like
In 90 days: you know the calendar cold, the next three shows are fully handled, and our Co-founder & CRO have stopped tracking event deadlines.
In six months: the 2027 calendar is built and budgeted. Sellers come to you with which shows they want, and you bring the recommendation up. Finance stops chasing event expenses because reconciliation is clean.
In a year: the program runs on a system rather than in someone’s head. You are proposing the small activations that win partners, not just executing the ones you were handed.
This Isn’t the Right Seat If You
- Want to design large brand activations and experiential campaigns. We do small and targeted, deliberately.
- Need someone to tell you what to do next. Most of this job is noticing what is about to fall over.
- Are looking for a step toward people management in the next year or two. This is an individual contributor seat.
- Prefer to work through a defined process someone else built. You are building the process.
Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to accelerate your career? Apply now!
Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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