Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Strategic Sales Director, Australia
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The role, at a glance.
Cresta is hiring a Strategic Sales Director to win and expand strategic enterprise opportunities across Australia. The role owns complex, end-to-end SaaS sales cycles, from executive prospecting and value-case development through proposal delivery, negotiation, and close. This seller will represent Cresta's AI platform to senior decision-makers while collaborating with Product, Marketing, Customer Success, and Engineering. The position also offers meaningful input into the regional go-to-market motion and Cresta's APAC expansion. Success requires deep enterprise sales experience, strong commercial judgment, and the ability to articulate technical, contractual, and financial value to C-level stakeholders.
Role DNA
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Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would map the buying committee, business priorities, contact-center landscape, and current transformation initiatives. I would identify measurable operational and revenue opportunities, align executive sponsors to a mutual action plan, and use a tailored value case to advance technical, commercial, and legal workstreams in parallel.
I establish clear qualification criteria, stakeholder maps, decision processes, risks, and next steps early. I maintain a mutual close plan with the customer, bring in technical and executive resources at the appropriate points, and regularly validate business value and urgency with the economic buyer.
I would focus on business outcomes rather than product features: improving customer experience, increasing agent effectiveness, enhancing consistency, and identifying revenue and efficiency opportunities across conversations. I would support the message with a relevant use case, baseline metrics, and a practical path to measuring impact.
I prepare by understanding the customer's priorities, approval process, procurement constraints, and non-negotiables before formal negotiation begins. I protect value by trading rather than conceding, involving legal and executive sponsors early, and keeping the commercial discussion tied to the agreed business outcomes and implementation plan.
I would document repeatable messaging, qualification practices, competitive insights, and deal learnings for the broader team. I would also partner closely with marketing, product, and customer success to improve regional positioning, pipeline creation, onboarding, and customer feedback loops.
About this role.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
As a Strategic Sales Director you will focus on some of the largest companies in Australia, working on big strategic deals that will change the trajectory of the company. You’ll identify and articulate how Cresta can unlock significant value for our customers, build relationships with key executives and evangelize cutting edge AI technology. As an early member of the team at a growing startup, you’ll have the opportunity to help define our sales process, participate in regional expansion strategy and help build the APAC region.
Responsibilities:
- Own the sales experience while building and managing relationships with key decision-makers and executives
- Run complex sales cycles from initial contact to close
- Prospect for new clients, design product presentations and business cases, develop and deliver proposals, negotiate and close contracts
- Develop a command of the Cresta product, the Contact Center market, our unique competitive differentiators, and our customers’ needs
- Partner closely with Product, Marketing, Customer Success and Engineering to deliver an exceptional customer experience
- Hit your number
Qualifications We Value:
- 7+ years of SaaS software sales experience at an enterprise level
- Experience negotiating, structuring and executing complex enterprise-level agreements
- Prior experience leading cross-functional teams through large deal close processes
- Ability to articulate contractual, technical, and financial value points to customers, including executives
- Excellent communication and presentation skills with experience presenting to C-level executives
- Ability to travel up to 25%
Perks & Benefits:
- We offer Cresta employees a variety of medical benefits designed to fit your stage of life
- Flexible vacation time to promote a healthy work-life blend
- Paid parental leave to support you and your family
Compensation:
Compensation for this position includes a base salary, variable (OTE), equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. We are actively hiring for this role in Australia, and offer competitive local pay and benefits. Your recruiter can provide further details.
Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).
Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.
Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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