I am a professional with extensive experience in Strategic Marketing, Customer & Client Insights, Customer Experience, Market Intelligence, Data & Analytics, and Facilities Management. I have a strong performance background in User Experience (UX), Innovation, Data Analysis, and Service Optimization. Throughout my career, I have led projects that connect strategy, data, and customer experience to generate significant value in corporate environments by applying data-driven methodologies and a user-focused approach to transform operations into high-impact experiences.
I have experience creating and implementing marketing and digital marketing strategies, managing portfolio projects, fostering innovation, and leveraging consumer intelligence. I am skilled in developing and implementing new projects and have the flexibility to adapt to new environments and roles quickly. My interpersonal skills, determination, discipline, leadership, and ability to build multidisciplinary teams have been key to my success.
I am proficient in various tools including PowerBI and Tableau dashboards for data visualization, Python and R for data analysis, IDEs such as VSCode and StudioR, Salesforce CRM, and Agile Methodology. These tools support my ability to deliver actionable insights and optimize services effectively.
In my recent roles, I have been responsible for reviewing and redefining business unit strategies, integrating strategic marketing with facilities management, and developing strategies that enhance operational performance, asset efficiency, and user experience. I have worked cross-functionally with operations, planning, and business areas to optimize corporate environments and service models.
I have led large restructuring projects using Agile methodology, managing teams and multiple stakeholders to achieve 100% of KPIs. I have also driven innovative projects that integrate user experience, technology, and service optimization, establishing global benchmarks and generating significant revenue potential.
My leadership extends to managing client and consumer insights, transforming large volumes of feedback into strategic action plans, applying predictive models and behavioral segmentation, and supporting strategic decision-making with data-driven insights. I am passionate about evolving customer experience with a focus on engagement, loyalty, and long-term value.
I hold an Executive MBA in Big Data & Analytics, an MBA in Advanced Project Management, and a degree in Agricultural Engineering, complemented by certifications in Change Management, Lean Six Sigma, IoT, and Cybersecurity. I am fluent in English and Italian and a native Portuguese speaker, which supports my ability to work in diverse and international environments.
