Sales Manager

-Developed & nurtured strategic partnerships with Key On & Off Premise accounts. Managed sales cycle from lead to close
-Handled beer portfolio [Kronenburg 1664, Carlsberg, Tuborg, Sanmiguel, Gorkha (local beer), Somersby] for key accounts that had a market share of 83%
-Managed a team of 8 Sales Executives and handled 1109 accounts generating a total revenue of USD 9 million
-Surveyed market areas to cross-sell, detect business trends, and prospect net new business opportunities
-Maintained ownership of sales enablement strategy and process – trained sales team, developed high-impact playbooks in collaboration with the sales leadership, product, and marketing team
-Coordinated with the management team regarding team meetings, sales presentations, market feedback, demand and supply, pricing, competitive brands, and industry trends
-Developed KPIs of the 8 Sales Executives to measure sales and daily activities for flawless execution in the field. KPIs elements included Sales Volume, Trade Receivables, and FIT (Focus, Independent, Track) Score focusing on product & perfect serve
-Planned for sales activities by defining objectives and strategies, and securing resources
-Built excellent relationships with customers through regular sales calls and emails
-Monitored & accomplished timely and productive execution of sales plans & promotions, coordinated use of product displays & point of sale materials, promotional events, and other product promotion opportunities resulting in a brand awareness increase by 30%
-Evaluated opportunities for partnerships, sponsorships, contract negotiations, and advertising
-Developed budget plans annually & tracked weekly/monthly progress. Budget for promotions/events and listing fee/annual outlet tie-ups
-Identified project goals, created project plans, and managed the project through completion by working closely with the sales & marketing team, customers, and stakeholders
-Efficient communication with inter-departmental teams for volume forecasts, pricing, distribution targets, events sponsors, & support materials to ensure all areas of the sales process are executed with the highest standards
-Worked closely with distributors to forecast sales, monthly performance reviews, and quality standards for product freshness
-Planned & participated in customer events such as beer dinners, musical events (Tuborg Open), and other major events/festivals, store tastings, and local events

-Developed marketing communications plan, strategy, goals, & budget. This helped employees get closer to the target and achieve it, focused their acquisition of knowledge, and helped them organize their time and resources efficiently
-Identified and researched potential clients, business opportunities, partnerships, and collaborations
-Built & maintained positive relationships with media, influencers, clients, partnerships, and other related parties
-Updated hotel promotions (Rooms, F&B) on social media. This increased guest engagement & reservations by 7% monthly
-Enhanced the company’s brand awareness and corporate image
-Managed corporate communication across internal channels/platforms
-Collaborated with cross-functional teams to develop and implement communications initiatives

-Accomplished marketing & sales objectives by planning, developing, implementing, & coaching
-Identified marketing opportunities by understanding the market, competitor’s share, strengths, & weaknesses
-Supervised and guided the team and provided incentives to motivate the team to achieve or exceed sales targets
-Monitored the performance of team members
-Implemented productivity, quality, & customer service standards
-Handled online marketing systems (Agoda, Expedia, Booking.Com). The hotel was awarded –Agoda Gold Circle Award 2015, and Guest Review Award from Booking.Com for the year 2016, and the Certificate of Excellence award from TripAdvisor 2016

-Assisted the Front Office Manager in ensuring the smooth & efficient operations of the Front Desk including Switchboard, Reservations, and Bell desk. Controlled 836 guest rooms in the hotel
-Conducted duties of a night auditor
-Assisted with the delivery and execution of the loyalty program including amenities, guest welcome letters
-Fulfilled all inquiries, requests, complaints, or problems of guests and ensured complete satisfaction
-Acted as a liaison with the Sales & Catering, Food & Beverage, Engineering, and Housekeeping departments
-Guaranteed department adherence to company policies, procedures, and standards
-Assisted in providing staff with ongoing coaching, training, and development

-Guided & trained associates in food preparation, service, sanitation, and safety procedures
-Resolved customer complaints
-Scheduled duties, responsibilities, and workstations to associates by work requirements
-Assisted the Restaurant Manager in the development of a positive, motivated, dynamic team
-Oversaw operations with high efficiency & dedication and forecasted sales & profits of the restaurant