Digital PR Analyst

Remote from: 🇺🇸 USA
Annual salary, USD: 55,000 - 70,000
Job function: Marketing & Sales
Job type: Full Time,
Job posted: 20 Aug 2024
Apply before: 19 Sep 2024
Industry: Marketing & Advertising

We Turn Challengers Into Champions

Marketing & Advertising
2001

Actively Hiring

We are looking for an Digital PR Analyst to join our growing team at Wpromote to help ideate and implement Digital PR data campaigns for clients. Our ideal candidate will have experience creating unique datasets via public data sources, surveys, Google Trends, and more for Digital PR campaigns. You should have experience using public data sources to create proprietary data sets for clients and extensive experience working in Google Sheets. You should also have some knowledge of outreach prospecting and/or Digital PR outreach. Qualified candidates should enjoy working in a team environment and feel comfortable collaborating with clients and SEO, Content Marketing, and Earned Strategy teammates.

A successful candidate is someone who has worked with public sources like the U.S. Census and the Bureau of Labor Statistics, someone who lives and breathes statistics, who enjoys telling stories through data, and loves creating custom campaigns for clients. Read on if this sounds like your next challenge!

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $55,000 – $70,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

You Will Be

Developing and managing unique datasets for Digital PR campaigns using various public data sources.
Brainstorming creative content ideas that fit client needs.
Conducting surveys and utilizing Google Trends to gather data.
Creating proprietary data sets for clients, ensuring data integrity and relevance.
Collaborating with clients and internal teams, including SEO and Content Marketing, to understand data needs and deliver actionable insights.
Utilizing Google Sheets extensively for data management and analysis.
Staying up-to-date with the latest trends and best practices in data management and Digital PR.
Communicating methodologies to clients in a simple-to-understand format
Assessing content placement opportunities and developing strategies to meet client goals
Managing both traditional outreach activities and Digital PR engagements
Tracking Offsite KPIs and assembling reports and insights

You Must Have

1+ years of experience in a data collection or data analysis role, including creating data sets in a digital agency environment or in-house
1+ years experience in Offsite SEO or Digital PR, including prospecting and outreach, in a digital agency environment or in-house (preferred but not required)
1+ years of client-facing experience
Familiarity with using public sources for data collection like The U.S. Census, The Bureau of Labor Statistics, and more
Proficient with using survey tools like Pollfish, mturk, and Prolific
Familiarity building databases to analyze information from multiple sources
Familiarity using tools for outreach like Pitchbox and Cision (or comparable platforms)
Understanding of the basics of SEO concepts including keyword research, and backlink auditing using Ahrefs and Semrush (or comparable platforms)
Experience with Google Analytics for analyzing website traffic and performance
Advanced level of understanding of Google Apps (Docs, Sheets, Slides) and have a strong level of Internet proficiency
Ability to quickly pick up new skills and learn new tasks
Proven track record of successful project management and multi-tasking skills with the ability to hit and exceed deadlines required
Excellent communication skills, both written and oral, while paying close attention to detail
A proactive approach to collaborating with others

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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