Event and ABM Marketing Manager

Remote from: USA
Salary, yearly, USD: 70,000 - 80,000
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 30 May 2026
Apply before: 30 Jun 2026
Experience level: Midweight
Views / Applies: 13 / 1

About company

About QuinStreet

Connecting businesses and consumers through performance marketing and decentralized online marketplaces.

Marketing & Advertising
1999

Actively Hiring

AI Summary

QuinStreet is seeking an Event and ABM Marketing Manager to lead B2B event strategy, account-based marketing, and enterprise loyalty programs in the home services vertical. This sole field marketing role involves planning 15+ annual events, developing ABM campaigns, and managing swag and incentive programs. The ideal candidate is an entrepreneurial self-starter who thrives in a fast-paced environment and can build processes from scratch. Reporting to the Director of B2B Marketing, this role requires proactive communication and data-driven decision-making.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role demands managing 15+ events annually, building ABM and loyalty programs from scratch, and requires strong analytical, strategic, and operational skills, making it challenging.

Salary Analysis

AI Insight The offered salary range of $70,000-$80,000 is below the market median for this role. While competitive for smaller companies, the market range for a senior event and ABM manager is typically $85,000-$110,000. Candidates may expect higher compensation given the breadth of responsibilities.

Key Skills

Event Marketing Account-Based Marketing B2B Marketing Trade Show Management Campaign Management Salesforce Data Analysis Vendor Management Project Management Strategic Planning

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Event and ABM Marketing Manager position at QuinStreet. With over five years of experience in B2B event marketing and account-based marketing, I have successfully planned and executed 20+ trade shows annually and developed ABM campaigns that drove a 30% increase in enterprise account engagement. I am particularly drawn to QuinStreet's innovative approach to performance marketing and the opportunity to build the field marketing function from the ground up.

In my previous role, I owned the full event lifecycle from strategy to post-event analysis, consistently delivering measurable ROI. I also implemented an ABM program that targeted key accounts with personalized campaigns, resulting in a 25% lift in pipeline. I am confident that my entrepreneurial mindset and data-driven approach align well with the crawl-walk-run mentality you value.

I look forward to discussing how I can contribute to QuinStreet's growth. Thank you for your consideration.

Sincerely,
[Your Name]

Possible Interview Questions

Can you describe your experience in planning and executing large-scale B2B events? How do you measure success?

I have planned over 15 trade shows annually, managing everything from booth design to lead capture. Success is measured by leads generated, meetings booked, and pipeline influenced, with a focus on ROI and post-event analysis to decide on future participation.

How would you build an ABM strategy from scratch for a new vertical?

I would start by identifying target accounts based on firmographic and intent data, then develop personalized campaigns using channels like webinars and direct mail. I would pilot with a small set of accounts, measure engagement and pipeline impact, and iterate based on results.

This role requires managing 15+ events annually. How do you prioritize and manage your time to ensure each event is successful?

I use a rolling 12-month calendar to plan ahead, prioritizing events with the highest potential ROI. I create detailed project plans for each event, delegate tasks when possible, and set clear milestones. Regular check-ins with stakeholders help keep everything on track.

Tell me about a time you used data to make a decision about an event or marketing campaign. What was the outcome?

At my previous job, I analyzed attendance data and lead quality from past events and recommended cutting two low-performing shows. This saved $50k and allowed us to invest in a targeted ABM program that generated 20% more qualified leads.

How do you ensure brand consistency across multiple events and ABM campaigns?

I develop brand guidelines and messaging frameworks for each campaign, and review all materials before they go live. I also work closely with product marketing to align on key messages and ensure that booth signage, collateral, and digital assets are cohesive.

Powering Performance Marketplaces in Digital Media

QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands. We run these virtual- and private-label marketplaces in one of the nation’s largest media networks.

Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.

Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.

We believe in:

The direct measurability of digital media.
Performance marketing. (We pioneered it.)
The advantages of technology.

We bring all this together to deliver truly great results for consumers and brands in the world’s biggest channel.

Job Category

We’re looking for an Event and ABM Marketing Manager to own our B2B event program, account-based marketing (ABM) initiatives, and enterprise loyalty and swag programs in the home services vertical. This is the sole field marketing role on the team and reports to the Director of B2B Marketing. The person in this seat is 100% responsible for planning and executing 15+ B2B events annually and for building the programs that help us win and grow enterprise accounts. We are looking for an entrepreneurial self-starter who creates direction, moves quickly with a crawl-walk-run mentality, and proactively communicates with leadership throughout.

Responsibilities

Event Strategy and Execution (15+ Annually)

Own the full lifecycle of 15+ B2B trade shows and events per year: research, selection, planning, execution, and evaluation.
Submit a complete event plan for each show covering brand strategy, attendee strategy, budget, swag and shipment plan, booth logistics, and risk assessment.
Ensure brand and product positioning is accurate and audience-appropriate at every event, including brand selection, messaging alignment with current go-to-market strategy, and validation of booth materials, signage, and collateral.
Proactively analyze data to recommend which internal departments should staff each event (Partnerships, Sales, Account Management), with rationale tied to event audience, expected ROI, and account or partner relationships in attendance.
Define attendee selection criteria in partnership with Sales leadership, using Salesforce data and revenue performance to prioritize accounts and reps invited.
Manage all event-related vendor relationships including booth fabrication, storage, shipping, and event sponsorship contacts.
Deliver a written post-event recap within 10 business days of each show covering leads captured, meetings booked, opportunities created, spend versus budget, and a clear keep-or-cut recommendation.
Maintain a rolling 12-month event calendar and present updates to leadership monthly.
Build the operational processes that keep a high-volume event, ABM, and loyalty program running smoothly, including intake, vendor workflows, reporting templates, and approval paths.

Account-Based Marketing (ABM)

Own Modernize’s ABM strategy for enterprise accounts, including target account selection, campaign design, and execution.
Run integrated campaigns (webinars, podcasts, etc.)
Work with Product Marketing to identify the most effective messaging, value propositions, channels, and calls to action for priority personas and target accounts.
Pilot new ABM initiatives in a focused form, measure results, and scale or pivot based on data. Track campaign ROI and recommend reallocation of spend based on what is working.

Enterprise Loyalty and Swag Programs

Own loyalty, incentive, and swag programs end to end: idea generation, written proposal, execution, and post-program tracking. This includes sales rep contests, loan officer incentives, client gifting, and partner co-marketing initiatives.
Translate ideas into executable proposals within two weeks of concept approval. Each proposal includes program design, target audience, budget, timeline, vendor plan, success metrics, and risk assessment.
Build program economics that are profitable by design, with thresholds and rewards set on verified rep-level and account-level performance data (deals signed, revenue, funded loan rate).
Own the swag program end to end: vendor selection, monthly inventory reviews with written reporting, pricing comparisons, and vendor consolidation recommendations.
Measure each loyalty and swag program against pre-defined revenue, pipeline, or engagement targets. Report results and recommend renewal, iteration, or sunset.

Requirements

Minimum 4+ years of B2B field marketing, event marketing, and ABM experience, with demonstrated solo or lead ownership of an event program of at least 10 events per year.
Proven track record of building and running ABM programs that drove measurable pipeline and revenue impact in an enterprise B2B environment.
Hands-on experience designing and managing loyalty, incentive, or sales contest programs from idea through proposal, execution, and tracking. Must be able to point to specific programs the candidate built and ran.
Hands-on experience with Salesforce reporting and Tableau (or equivalent BI tool). Able to independently pull, interpret, and act on rep-level and account-level data.
Strong written communication and managing-up skills. Able to produce executive-ready proposals and post-event recaps and to surface risks, trade-offs, and recommendations to leadership in writing.
Experience ensuring brand and product positioning is accurate and consistent across multiple in-market activations.
Vendor and budget management experience, including negotiating pricing, managing contracts, and reconciling spend against budget.
Demonstrated entrepreneurial mindset – oversees multiple concurrent projects with minimal supervision, anticipates risks, uses data to inform decisions, and delivers consistent, high-quality results.
Able to travel up to 5% (a few times a year).

The expected salary range for this position is $70,000 USD to $80,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on applicant’s geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.

#LI-REMOTE

QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law.

Please see QuinStreet’s Employee Privacy Notice here.

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