About this role.
Read the complete description, responsibilities, qualifications, and employer instructions before applying.
This is a performance marketing role for an Ad Creative Producer in the iGaming/social casino industry. The position involves developing high-converting ad creatives for Meta and Google Display campaigns, with a focus on driving CPA, ROAS, and revenue. The role requires rapid iteration based on data, strict compliance with regulations, and close collaboration with User Acquisition Managers. Ruby Labs offers a remote work environment with unlimited PTO and a company-provided MacBook. The ideal candidate has 3+ years of experience in ad creative production within regulated gaming verticals.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Cover letter sample
I am excited to apply for the Ad Creative Producer position at Ruby Labs. With over 4 years of experience creating performance-driven ad creatives for iGaming and social casino platforms, I have a proven track record of improving CPA and ROAS through data-informed creative strategies.
My expertise includes developing scroll-stopping concepts for Meta and Google Display, leading A/B testing frameworks, and ensuring compliance with sweepstakes regulations. I thrive in fast-paced environments where rapid iteration and real-time optimization are key.
I am particularly drawn to Ruby Labs' innovative culture and remote-first approach. I look forward to the opportunity to collaborate with your User Acquisition team to drive revenue growth through high-performing creatives.
Sample interview questions
For a social casino client, I developed a UGC-style video highlighting a jackpot win, which increased CTR by 25% and decreased CPA by 18% compared to standard gameplay ads.
I maintain a checklist of platform policies and regional regulations, and I regularly collaborate with legal teams. I also use pre-approval tools and stay updated on policy changes through industry newsletters.
First, I define the key variable (e.g., hook or CTA). Then I create two variants, ensure proper randomization, and run the test until statistical significance is reached. I analyze metrics like CTR, hook rate, and conversion rate to determine the winner.
I view it as an opportunity to align performance goals with creative vision. I ask for specific data or examples, and if needed, we run a split test to validate the best approach.
There's a rise in interactive ad formats and personalized messaging. I would experiment with playable ads and dynamic creative optimization to serve tailored content based on user behavior.
About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We are looking for a high-performance Ad Creative Producer with experience in iGaming, online casinos, sweepstakes, or betting industries. This is not a branding-only role; it is a performance marketing role where your creatives directly impact CPA, ROAS, and revenue. You will generate scroll-stopping ad concepts, lead rapid testing cycles, collaborate daily with User Acquisition Managers, optimize creatives based on real-time data, and operate within a compliance-sensitive environment. You will report to the Ad Creative Lead and work closely with the User Acquisition team.
Key Responsibilities
Lead ideation and development of high-converting ad creatives, including casino-native angles (jackpots, wins, bonuses, urgency, competition, FOMO), gameplay ads, UGC-style videos, statics, and AI-generated creatives.
Ensure all creatives comply with sweepstakes regulations and ad platform policies.
Rapidly iterate concepts based on performance data and maintain high production velocity for Meta and Google Display campaigns.
Structure systematic A/B testing frameworks, identify winning patterns, and scale top-performing creatives.
Analyze creative-level metrics (CTR, Hook Rate, CVR, CPA, ROAS), generate hypotheses based on trends, provide structured performance insights, and continuously refine messaging and creative hooks.
Monitor iGaming and sweepstakes advertising trends, analyze competitor creatives and funnels, identify emerging angles in online casino advertising, and stay informed about compliance and policy updates.
Collaborate closely with User Acquisition Managers, designers, and content creators to execute concepts, participate in brainstorming sessions, and contribute to improving internal creative systems.
Qualifications
3+ years of experience in ad creative production with a proven track record of producing high-performing performance ads.
Experience in iGaming, online casino, sweepstakes, or betting industries, including working in compliance-sensitive or regulated advertising verticals.
Strong understanding of Meta and Google Ads ecosystems and deep knowledge of performance metrics such as CPA, ROAS, and LTV.
Experience running structured creative testing frameworks and proficiency in AI tools for creative production, including image, video, scripting, and editing.
Ability to analyze data and extract actionable insights to optimize creative performance.
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
Recruiter Screening (40 minutes)
iGaming Creative Task Assignment
Interview with Marketing Director (60min)
Interview with Product Manager (30min)
Final Interview with CEO & Co-Founder (30min)
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
#LI-Remote
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
Upload your resume now
- To unlock remote work opportunities and be discovered by global employers.
This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.
