Marketing Data Analyst – Growth Marketing & Data Analytics

Remote from: LATAM
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 12 Jun 2026
Apply before: 12 Jul 2026
Experience level: Midweight
Views / Applies: 10 / 3

About company

About Truelogic

Accelerate Your Digital Transformation

Computer Software
2011

Actively Hiring

AI Summary

Truelogic is seeking a mid-level Marketing Data Analyst for a nearshore contractor role supporting a high-impact digital organization. The role focuses on analyzing and optimizing paid media investments across SEM, Meta, and TikTok, requiring advanced SQL, dbt, and Sigma skills. The analyst will work independently to maintain conversion pipelines, create dashboards, and provide data-driven recommendations to non-technical leadership. This position offers the opportunity to drive growth for a dynamic company while collaborating with a remote team.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires advanced technical skills (SQL, dbt, Sigma), deep knowledge of marketing analytics, and the ability to work independently with minimal guidance, making it a challenging mid-level position.

Salary Analysis

AI Insight No specific salary range was provided in the listing. The estimated median salary of $90,000 is competitive for a mid-level Marketing Data Analyst role in the US market, reflecting the specialized technical requirements and autonomy expected.

Key Skills

SQL dbt Sigma Marketing Analytics Paid Media Growth Marketing Data Visualization Conversion API GitHub Budget Optimization

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Marketing Data Analyst position at Truelogic. With a strong background in growth marketing and data analytics, I have honed advanced SQL skills and expertise in modern data stacks like dbt and Sigma. In my previous roles, I successfully optimized paid media campaigns across SEM, Meta, and TikTok, driving measurable improvements in CAC and ROAS.

I thrive in autonomous environments and am adept at translating complex datasets into actionable business insights for non-technical stakeholders. My experience maintaining conversion API pipelines and building dashboards aligns perfectly with your needs for this temporary coverage and long-term platform expansion.

I am eager to bring my analytical rigor and proactive mindset to your team, ensuring operational velocity and data reliability. Thank you for considering my application. I look forward to the possibility of contributing to your growth initiatives.

Sincerely,
[Your Name]

Possible Interview Questions

Can you describe your experience with dbt and how you've used it to transform marketing data?

In my previous role, I used dbt to build and maintain data models that aggregated ad platform data from Google Ads, Meta, and TikTok. I wrote modular SQL transformations to clean and join datasets, and used GitHub for version control. This enabled consistent reporting and quick pivots for campaign optimization.

How do you approach troubleshooting a conversion API pipeline that is reporting discrepancies?

I start by verifying the data flow from the ad platform to the internal database, checking for errors in the conversion events or token mismatches. I then review server-side logs and use test events to isolate the issue. If needed, I collaborate with engineering to adjust the integration and ensure exact data reliability.

Walk me through how you would analyze a sudden drop in ROAS for a Meta campaign. What steps do you take?

First, I would segment the data by ad set, creative, and audience to identify the underperforming elements. Then, I would check external factors like seasonality or competitive landscape. I would also audit the conversion tracking setup. After isolating the cause, I provide recommendations such as reallocating budget to higher-performing segments or adjusting bidding strategies.

Describe a time you had to communicate complex analytical findings to a non-technical stakeholder. How did you ensure understanding?

I once presented a detailed media mix model to the VP of Marketing. I focused on key takeaways using visualizations and avoided jargon. I framed insights around business impact—like how reallocating 10% budget from SEM to social could increase overall ROAS by 15%. I also invited questions and provided a one-page summary.

This role requires high autonomy. How do you prioritize tasks when working independently on multiple projects?

I use a combination of agile methodologies and personal Kanban boards. I break down projects into actionable tasks, prioritize based on impact and urgency, and set clear milestones. Regular check-ins with stakeholders ensure alignment. I also maintain documentation to streamline workflow and reduce dependencies.

About Truelogic

At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals.

Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference.

By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future.

Our Client

Our client is an actively growing, high-impact organization operating in the digital space, with a strong focus on data-driven growth and media optimization. Their marketing, engineering and growth analytics teams leverage a modern data stack to manage high-volume digital spend across major global advertising networks. They are currently augmenting their growth marketing team to maintain operational velocity and continuity during a temporary leave coverage, with a strategic view toward long-term platform expansion.

Job Summary

The Marketing Data Analyst is a high-agency, mid-level contractor responsible for analyzing, tracking, and optimizing paid media investments across SEM, Meta, and TikTok. Reporting to the Senior Director of Growth Marketing, you will partner directly with Digital Campaign Managers and external agency teams to combine external advertising platform data with internal business databases. This role requires a self-directed analyst who can jump into an existing modern data stack with minimal ramp-time, maintain conversion API pipelines, and utilize advanced SQL and dbt to synthesize complex datasets into clear, actionable budget recommendations for non-technical leadership.

Responsibilities

Channel Performance Reporting: Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and flagging critical channel shifts.
Dashboard & Model Maintenance: Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub.
Conversion Pipeline Oversight: Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok to ensure exact data reliability.
Media Spend Optimization: Combine external marketing data with internal business databases to generate detailed analyses, advising channel managers on where to scale back or allocate more budget.
Insight Communication: Synthesize intricate channel performance data into clear, concise, and actionable strategic recommendations for stakeholders and executive leadership.

Qualifications and Job Requirements

Must-Have Technical Expectations & Core Skills:

Seniority & Autonomy: Mid-Level expertise with the proven ability to operate completely independently without requiring constant direction or hand-holding.
Data Engineering Stack: Strong, advanced SQL skills and hands-on experience building and maintaining dbt models using GitHub.
Analytics Platforms: Direct experience building, updating, and maintaining modern data dashboards specifically within Sigma.
Marketing Analytics Depth: Proven background in marketing analytics focusing on digital paid media channels (Paid Search, Paid Social, Connected TV, Programmatic) and in-platform measurement.
Media Optimization: Specific expertise in combining external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases to optimize media investments.
Communication: Excellent English communication skills with a track record of translating technical metrics into clear business insights for non-technical teams.

Nice-to-Have:

Industry Focus: Previous analytical experience working within the Financial Services industry is a significant plus.
AI Utilities: Experience accelerating coding workflows using next-gen development utilities (e.g., Claude Code, Cursor, Codex).

Engagement Details:

Commitment: Full-time (8 hours/day, 5 days/week) operating on US East Coast (EST) or West Coast (PST) time zones.
Duration: Initial 3-month contract (paternity leave cover) with a high probability of a long-term or permanent extension as the team scales out a permanent role.
Start Date: Immediate (Targeting to start within the next 1 to 2 weeks).

What We Offer

100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection.
Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings.
Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed.
Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock.
Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies.

Why You’ll Like Working Here

A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally.
Diverse, Global Network: Connect with over 600 professionals in 25+ countries, expand your network, and collaborate with a multicultural team from Latin America.
Team Up with Skilled Professionals: Join forces with senior talent. All of our team members are seasoned experts, ensuring you’re working with the best in your field.

Apply now!

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