Senior ASO Manager

Remote from: Europe
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: SEO
Employment type: Full Time,
Job posted: 4 Jul 2026
Apply before: 4 Aug 2026
Experience level: Senior
Views / Applies: 32 / 2

Crafting Consumer Products of Tomorrow

Actively Hiring

AI Summary

Ruby Labs is seeking a Senior ASO Manager to own and scale their App Store and Google Play presence globally. The role involves hands-on keyword optimization, store-page A/B testing, localization, and managing Apple Search Ads campaigns. The ideal candidate has 5+ years of ASO experience with consumer mobile apps and subscription monetization. This is a fully remote position requiring self-direction and fast execution. Ruby Labs offers unlimited PTO and a company-provided MacBook.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight Requires 5+ years of senior ASO experience, deep Apple Search Ads expertise, and strong analytics. The role demands ownership and fast execution, making it challenging but not extreme.

Salary Analysis

AI Insight The job posting does not specify a salary, but for a Senior ASO Manager with 5+ years of experience in the US market, the typical range is $90,000 to $160,000 annually. The median is around $120,000. This reflects the seniority and specialization required.

Core Skills Required

ASO Apple Search Ads Keyword Optimization A/B Testing Localization Mobile Apps Subscription Monetization Analytics User Acquisition CPP Management

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Senior ASO Manager position at Ruby Labs. With over 5 years of hands-on ASO experience, I have a proven track record of driving organic growth and optimizing Apple Search Ads profitably for subscription-based mobile apps. I am highly skilled in keyword optimization, store page A/B testing, and localization, and I thrive in data-driven environments where I can take full ownership of store performance metrics. Ruby Labs' innovative product portfolio and remote-first culture align perfectly with my career goals. I look forward to the opportunity to contribute to your team.

Sincerely, [Your Name]

Sample Interview Questions

How would you approach keyword optimization for a new market?

I would start by researching local competitors and using ASO tools to identify high-volume, low-competition keywords. Then I'd prioritize keywords based on relevance and difficulty, and integrate them into the title, subtitle, and keyword field, while also localizing the metadata and creative assets.

Describe a time you improved conversion rates through A/B testing.

I ran a series of screenshot A/B tests on the App Store. By testing different visual styles and feature highlights, we identified a combination that increased conversion by 15%. The key was to iterate quickly and focus on statistically significant results.

How do you manage Apple Search Ads campaigns to maximize ROI?

I use a structured approach: start with Discovery campaigns to gather keyword data, then move high-performing keywords to Single Keyword Ad Groups for precise bid management. I also implement automated bid rules based on CPA targets and regularly review search terms to add negative keywords.

What metrics do you prioritize for organic growth?

I focus on conversion rate from impression to install (CTI), organic install volume and growth, and cost per tap (CPT) for paid campaigns. Additionally, I track keyword rankings and visibility scores to measure optimization effectiveness.

How do you handle localization for different storefronts?

I collaborate with native speakers or localization experts to adapt both the metadata and screenshots for each target market, ensuring cultural relevance and compliance with local guidelines. I also use A/B testing to validate localized versions and optimize for each region.

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We’re looking for a Senior ASO Manager to own and scale our App Store and Google Play presence worldwide. You’ll drive organic growth through keyword optimization, store-page experimentation, and localization, while running Apple Search Ads to acquire users efficiently. This is a hands-on, data-driven role with full ownership of our store performance metrics — you set the strategy and you ship it.

Key Responsibilities

Worldwide keyword optimization — Own Title, Subtitle, and Keyword field optimization across every available App Store storefront. We support all available countries.
Store page A/B testing — Plan and run screenshot experiments (Product Page Optimization) to continuously lift conversion.
Screenshot & metadata localization — Localize creative and copy for key markets.
In-App Events optimization — Use Events to drive discovery and conversion.
CPP management — Build and manage Custom Product Pages and map them to acquisition channels.
Apple Search Ads, end to end — Own ASA including Discovery campaigns and Single Keyword Ad Groups, with bid management and automation.
Store relationships — Build and maintain relationships with the Apple App Store and Google Play teams (featuring, beta programs, early access to new placements).

Metrics you’ll own

CTI — conversion from impression to install
Organic installs — volume and growth
CPT — cost per tap
CPA — cost per action

Qualifications

Qualification 1
Qualification 2
Qualification 3
Qualification 4

Nice to have

5+ years in ASO with senior ownership of iOS (Google Play a strong plus) at consumer mobile apps with subscription monetization.
A proven track record improving organic conversion and scaling Apple Search Ads profitably.
Deep, hands-on Apple Search Ads expertise — Discovery, SKAGs, automation, and bid rules.
Fluency with ASO tooling and store A/B testing.
Strong analytics skills: comfortable with an MMP.
Experiment-minded and self-directed — you can define scope, prioritize, and move fast without hand-holding.
Excellent written and spoken English.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

Recruiter Screening (40 minutes)
Technical Interview (60 minutes)
Final Interview (30 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

#LI-Remote

Apply now >