About this role.
Huntress, a remote-first cybersecurity company founded by former NSA operators, is seeking a Senior SEO Manager to lead offsite authority and citation strategy. You will drive brand presence across third-party publications, partner sites, and LLM citation sources through independent writing and automated workflows. The role requires deep expertise in offsite SEO, link building, and AI tracking tools like Profound. You'll take ownership of citation share of voice and collaborate with core SEO and content teams to amplify onsite efforts.
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4/5Autonomy Level
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Cover letter sample
I am excited to apply for the Senior SEO Manager - Citation Outreach role at Huntress. With over 7 years of experience in offsite SEO and a strong background in cybersecurity content, I am confident I can drive your brand's citation share of voice and impact growth.
In my previous role, I led a link-building program that increased organic referral traffic by 40% within a year, using automation to streamline outreach and content placement. I am proficient with tools like Ahrefs, SEMrush, and Profound for AEO and LLM insights.
I am particularly drawn to Huntress's mission to make enterprise-grade cybersecurity accessible and your outcome-obsessed culture. I thrive in remote environments and relish taking ownership of strategy end-to-end.
I look forward to the opportunity to contribute to your team and help amplify Huntress's presence across the web ecosystem. Thank you for your consideration.
Sample interview questions
At my previous company, I identified a gap in third-party citations for our cybersecurity product. I developed a guest posting strategy targeting top security blogs, wrote 15 technical articles, and used automation to track placements. This resulted in a 25% increase in domain authority and a 30% boost in referral traffic within six months.
I start by researching their content and audience, then personalize outreach with a specific angle or data point. I focus on providing value first, such as offering exclusive insights or co-creating content. I maintain relationships by sharing their work and engaging with them on social media.
I use platforms like Profound and BrightEdge to track how often our brand is cited in LLM outputs. I also monitor Google Search Console and SEMrush for brand mentions. Key metrics include citation frequency, sentiment, and referral traffic from AI sources.
I use AI tools for content research, generating topic ideas, and drafting initial outreach emails. I set up automated sequences with personalized variables using tools like HubSpot or Outreach.io. This allows me to scale high-touch campaigns while saving time for strategic tasks.
When Google's BERT update prioritized natural language, I shifted our offsite content from keyword-stuffed guest posts to in-depth thought leadership pieces. I retrained writers on semantic relevance and saw our organic rankings recover within three months.
Reports to: Senior Director, Web
Location: Remote US
Compensation Range: $140,000 to $150,000 base plus bonus and equity
What We Do:
Cybercrime is growing, and more businesses are getting hit by threats that used to target only the biggest organizations. That pushes defenders like us to operate at the highest level, and it deepens our need for good people who want to make a meaningful impact.
Founded in 2015 by former NSA cyber operators, Huntress is a remote-first team working to make enterprise-grade cybersecurity accessible to businesses of all sizes. We work closely with security teams and service providers protecting complex environments, often without the time or headcount to handle it all. That’s why we build our technology in-house and back it with a 24/7 human-led Security Operations Center (SOC). As a result, our platform is never disconnected from the experts who manage it, ensuring our customers’ protection.
Huntress now secures more than 5M endpoints and 11M identities worldwide. Those numbers keep growing because more businesses rely on us to help carry the load and operate with more confidence. Every day, you can see that commitment in how we stand with our customers and how we show up for each other.
What You’ll Do:
As the Senior SEO Manager, Offsite Authority & Citation Strategy, you will own the programs and content that drive the presence of Huntress beyond our own website, across third-party publications, partner sites, LLM citation sources, and the broader web ecosystem. This environment determines how AI models and search engines understand and recommend our brand. You will approach this mission with an Outcome-Obsessed mindset, taking deep personal ownership of citation share of voice and driving measurable impact that maps directly back to company growth.
This is not a vendor-management role. You are a strong, independent writer who can take a technical security topic from insight to published piece, as well as a systems thinker who builds repeatable workflows. You show you Give a $h*t by proactively spotting gaps in how our brand is cited, owning the offsite strategy end-to-end, and using automation to handle repetitive tasks so your energy goes toward high-value execution.
Responsibilities:
- Write and place high-impact offsite articles, guest posts, and partner content on external properties, keeping your output Outcome-Obsessed by tracking exact prompt referral traffic and prompt answer inclusion.
- Build a citation-first offsite strategy using analytics platforms to learn which external sources AI models use most, showing you Give a $h*t by turning those data insights into active outreach campaigns.
- Design and run structured content experiments across third-party properties to test what structures drive better citation visibility, documenting your findings to build shared team knowledge.
- Cultivate and protect direct relationships with the MSP community publishers, tech media, and security bloggers to build reliable channels for content placement.
- Build documented, automated workflows for your outreach pipeline to scale up successful tactics and keep execution moving fast.
- Work closely with the core SEO and content teams to verify offsite initiatives amplify our onsite engine and fill topical gaps across the cybersecurity landscape.
What You Bring To The Team:
- 7+ years of experience in SEO roles with a proven focus on offsite content, link building, and authority growth programs.
- Strong, independent writing and editing skills with a track record of producing publication-ready technical or thought leadership copy for B2B SaaS or cybersecurity crowds.
- Hands-on experience using AI tools to build automated workflows for content research, tracking, or reporting.
- Familiarity with AEO and LLM insights tracking platforms such as Profound, or an understanding of how AI engines find, rank, and cite web copy.
- Deep knowledge of fundamental SEO platforms including Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Analytical background that lets you easily translate citation performance data into clear business narratives for cross-functional stakeholders.
- Experience in cybersecurity, SaaS markets, or working closely with the MSP and channel ecosystem.
What We Offer:
- 100% remote work environment – since our founding in 2015
- Generous paid time off policy, including vacation, sick time, and paid holidays
- 12 weeks of paid parental leave
- Highly competitive and comprehensive medical, dental, and vision benefits plans
- 401(k) with a 5% contribution regardless of employee contribution
- Life and Disability insurance plans
- Stock options for all full-time employees
- One-time $500 reimbursement for building/upgrading home office
- Annual allowance for education and professional development assistance
- $75 USD/month digital reimbursement
- Access to the BetterUp platform for coaching, personal, and professional growth
Huntress is committed to creating a culture of inclusivity where every single member of our team is valued, has a voice, and is empowered to come to work every day just as they are.
We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.
We do discriminate against hackers who try to exploit businesses of all sizes.
Accommodations:
If you require reasonable accommodation to complete this application, interview, or pre-employment testing or participate in the employee selection process, please direct your inquiries to accommodations@huntresslabs.com. Please note that non-accommodation requests to this inbox will not receive a response.
Huntress uses artificial intelligence tools to assist in reviewing and evaluating job applications, including resume screening, skills assessment, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Candidate Privacy Notice for more details on our practices and your data privacy rights.
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