Senior Customer Marketing Manager

Remote from: UK
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 5 Jul 2026
Apply before: 5 Aug 2026
Experience level: Senior
Views / Applies: 191 / 14

About company

About Twilio

Build the future of communications.

Internet
2008

Actively Hiring

AI Summary

Twilio is seeking a Senior Customer Marketing Manager to build and scale their customer advocacy program in EMEA. This role involves identifying and nurturing customer advocates, developing compelling success stories, and orchestrating integrated marketing campaigns. The ideal candidate will have 6+ years of customer marketing experience, excellent communication skills, and the ability to work cross-functionally with sales and marketing. This remote position based in London offers the opportunity to shape customer storytelling and drive business impact. The role requires approximately 15% travel to build in-person relationships.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires 6+ years of experience, cross-functional collaboration, and direct engagement with senior executives, indicating a high level of complexity and responsibility.

Salary Analysis

AI Insight The salary is not explicitly provided in the listing. Based on US market data for a Senior Customer Marketing Manager role, the typical salary range is between $120,000 and $170,000 annually, with a median around $145,000. This is a competitive range for a senior-level position at a leading tech company like Twilio.

Core Skills Required

Customer Marketing Advocacy Storytelling Cross-functional Collaboration B2B Technology EMEA Campaign Management Executive Engagement Content Marketing Event Marketing

Cover Letter Sample

Dear Hiring Manager,

I am writing to express my strong interest in the Senior Customer Marketing Manager position at Twilio. With over 7 years of experience in customer marketing and advocacy, I have a proven track record of building and scaling advocacy programs that drive measurable business impact. My expertise in developing authentic customer stories and fostering cross-functional partnerships aligns perfectly with the requirements of this role.

In my previous role at a B2B technology company, I successfully led end-to-end customer campaigns that increased advocacy pipeline by 40% and generated high-quality leads. I am particularly excited about the opportunity to work with EMEA customers and tailor storytelling to resonate with diverse audiences. Twilio's commitment to innovation and customer-centricity deeply resonates with my professional values.

I am eager to bring my skills in customer marketing, storytelling, and strategic collaboration to Twilio. Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to your team.

Sample Interview Questions

Can you describe your experience building and scaling a customer advocacy program?

In my previous role, I built an advocacy program from scratch by identifying key customer segments, creating incentive structures, and developing case studies and videos. I scaled it by automating advocacy requests through CRM integration and establishing a recognition program, resulting in a 50% increase in advocate participation over two years.

How do you prioritize which customer stories to tell, and how do you ensure they align with marketing campaigns?

I prioritize stories based on strategic themes, sales needs, and potential impact. I collaborate with sales and product teams to understand pain points and success metrics, then match advocates who have compelling narratives. I also maintain a content calendar to align with product launches and demand generation campaigns.

Describe a time when you had to manage conflicting priorities between sales and marketing in a customer engagement. How did you handle it?

Once, sales wanted a quick testimonial for a deal, while marketing needed a comprehensive case study for a campaign. I negotiated by creating a phased approach: first delivering a short quote for the sales cycle, then producing the full case study later. I communicated the value of both timelines to each stakeholder, ensuring both needs were met without overburdening the customer.

How do you measure the success of a customer marketing program?

I track metrics such as advocate engagement rates, content creation volume, influenced pipeline and revenue, customer satisfaction scores, and net promoter score from advocates. I also measure the impact of customer stories on sales cycles and lead generation, using attribution models to quantify ROI.

What experience do you have working with senior executives at customer accounts?

I have regularly engaged with C-level executives to secure their participation in customer events, webinars, and case studies. I focus on building trust by understanding their business objectives and how their partnership with us can advance their goals. I have experience preparing executives for speaking engagements and managing expectations to ensure a mutually beneficial relationship.

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

See yourself at Twilio

Join the team as Twilio’s next Senior Customer Marketing Manager.

About the job

The Twilio Customer Marketing team is looking for a builder to create and scale our customer advocacy program in EMEA. In this role, you will help source, activate, and amplify customer success stories, orchestrating each step of the customer storytelling across marketing campaigns and programs. This individual will work in partnership with marketing and sales stakeholders to build a pipeline of customer advocates, and lead them through integrated end-to-end engagements across marketing programs to showcase their stories. Along the way, this customer marketer will be responsible for wearing our customers’ shoes and building customised, relevant, and mutually beneficial co-marketing experiences.

Responsibilities

In this role, you’ll:

Partner with sales, product, and marketing to identify and nurture Twilio customer advocates
Develop a deep understanding of the narratives that resonate with EMEA audiences best and map them directly to our customer programs
Lead end-to-end engagements with customers to showcase their success stories across content, events, PR, campaigns, and beyond.
Deliver a steady drumbeat of high-impact customer stories to help our customers and prospects understand Twilio’s value and business impact
Balance the needs both locally and centrally for EMEA customer storytelling, wearing the customers’ shoes and become a trusted partner

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

6+ years in customer marketing, advocacy or related roles
Excellent communication and storytelling skills
Experience working cross functionally with both sales and marketing roles
Experience working directly with senior executives in customer accounts on marketing engagements (stories, speaking opps, etc.)

Desired:

B2B technology marketing experience preferred
Experience with large enterprise customers and Global 2000 brands preferred

Location

This role will be remote and based in London, UK

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That’s why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you’re ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn’t what you’re looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Apply now >