Senior Marketer, AI Driven Customer Reference Program

Remote from: USA
Salary, yearly, USD: 92,000 - 138,000
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 20 Jul 2026
Apply before: 20 Aug 2026
Experience level: Senior
Views / Applies: 109 / 6

About company

About HubSpot

The easy-to-use CRM to scale your business.

Computer Software
2006

Actively Hiring

AI Summary

HubSpot is seeking a Senior Marketer to lead and evolve its Customer Reference Program into an AI-enabled, data-driven function. This individual contributor role involves end-to-end strategy and operations, including advocate recruitment, AI-powered workflow development, and cross-functional collaboration with Sales, Customer Success, and Product Marketing. The ideal candidate has proven experience scaling B2B customer reference programs, applying AI tools, and supporting enterprise sales motions. The role is remote within the United States with up to one annual trip, offering a salary range of $92,000 to $138,000.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires a balance of strategic leadership and hands-on execution, along with expertise in AI and cross-functional influence, making it challenging but not the hardest.

Salary Analysis

AI Insight The offered median salary of $115,000 is competitive for a senior marketer role in the US, falling within the typical market range of $80,000 to $150,000. HubSpot's compensation aligns with industry standards for a remote senior position requiring specialized AI and customer advocacy skills.

Core Skills Required

Customer Reference Programs B2B Marketing AI Workflows Cross-functional Leadership SaaS Data-Driven Marketing Sales Enablement Customer Advocacy Marketing Automation Strategic Planning

Cover Letter Sample

I am writing to express my strong interest in the Senior Marketer, AI-Driven Customer Reference Program position at HubSpot. With extensive experience in scaling B2B customer reference programs and integrating AI to drive efficiency, I am excited about the opportunity to contribute to HubSpot's mission of helping organizations grow better.

In my previous role, I owned end-to-end customer advocacy strategy, built diverse advocate communities, and leveraged automation to improve reference matching and engagement. My cross-functional leadership skills have enabled me to partner effectively with Sales, Customer Success, and Product Marketing to integrate references throughout the buyer journey.

I am particularly drawn to HubSpot's focus on AI-enabled workflows and data-driven decision-making, which align with my passion for using technology to create scalable, impactful programs. I look forward to the possibility of bringing my expertise to HubSpot and helping the Customer Reference Program become a stronger competitive advantage.

Thank you for considering my application. I would welcome the opportunity to discuss how my background and skills can support HubSpot's growth.

Sample Interview Questions

Can you describe a time you scaled a customer reference program and how you measured its success?

I once scaled a program from 50 to 500 advocates, using KPIs like reference fulfillment speed and sales influence. I implemented a CRM-based tracking system and automated matching, which increased fulfillment speed by 30% and contributed to a 15% acceleration in deal cycles.

How have you applied AI or automation to improve a marketing program?

I integrated an AI-powered chatbot for advocate engagement and used natural language processing to automatically match references based on industry and use case. This reduced manual effort by 40% and improved match accuracy.

How do you balance strategic thinking with hands-on execution in a fast-paced environment?

I prioritize by setting quarterly goals and breaking them into weekly tasks. For example, I developed a strategic roadmap for advocate recruitment while simultaneously running onboarding webinars. I also delegate operational tasks to specialists to focus on strategy.

Describe your experience working cross-functionally to integrate customer references into the sales process.

I partnered with Sales to create reference request templates and trained sales reps on optimal timing. With Product Marketing, I aligned references with product launches. This resulted in a 20% increase in reference usage in late-stage deals.

What metrics do you consider most important for a customer reference program, and why?

I focus on advocate engagement rate, reference fulfillment speed, pipeline influence, and deal acceleration. These metrics directly reflect advocate health, operational efficiency, and contribution to revenue, which are critical for program ROI.

POS-16578

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. We do that by building software, tools, and experiences that help businesses grow with confidence.

The Customer Reference Program (CRP) is a strategic part of our go-to-market motion, helping prospects hear directly from customers who have grown better with us. By creating trusted peer validation, the program accelerates buying decisions, strengthens customer advocacy, and reinforces HubSpot’s competitive position.

We’re looking for a Senior Marketer to lead and evolve the Customer Reference Program into an AI-enabled, data-driven function that scales with our business. In this highly cross-functional individual contributor role, you’ll shape how customer advocacy supports enterprise selling, expands across HubSpot’s growing product portfolio, and becomes an even stronger competitive advantage.

What You’ll Do

Own the end-to-end strategy and operations of HubSpot’s Customer Reference Program, including advocate recruitment, onboarding, matching, engagement, and program governance.
Partner closely with Sales, Customer Success, Product Marketing, and GTM Enablement to integrate customer references earlier and more effectively throughout the buyer journey.
Build and maintain a diverse advocate community that reflects HubSpot’s evolving products, customer segments, industries, and strategic priorities.
Develop and implement AI-powered workflows that improve reference matching, advocate engagement, and overall program efficiency.
Provide strategic leadership for day-to-day operations while partnering with the Customer Reference Operations Specialist to execute program activities at scale.
Design and deliver exceptional advocate experiences that strengthen long-term customer engagement and encourage ongoing participation.
Develop playbooks, documentation, and enablement resources that help revenue teams confidently identify, request, and use customer references.
Measure and optimize program performance using KPIs such as reference fulfillment speed, advocate engagement, sales adoption, pipeline influence, and deal acceleration.
Identify opportunities to improve program processes, automation, reporting, and customer experiences through continuous experimentation and data-driven decision-making.
Serve as the primary subject matter expert for the Customer Reference Program across HubSpot’s go-to-market organization.

What You’ll Bring

Required Qualifications

Proven experience owning and scaling a B2B customer reference, customer advocacy, or customer marketing program.
Experience supporting enterprise or upmarket sales motions and understanding the needs of complex, late-stage buying cycles.
Demonstrated experience applying AI tools and automation to improve business workflows, customer engagement, or operational efficiency.
Experience working within B2B SaaS or technology organizations.
Experience with CRM platforms, marketing automation tools, or sales engagement technologies.
Strong cross-functional leadership skills with the ability to influence without formal authority.
Excellent analytical skills with experience using program metrics to drive strategic recommendations and continuous improvement.
Exceptional written and verbal communication skills, including creating enablement resources and documentation that drive adoption.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Nice-to-Have Qualifications

Experience supporting global go-to-market organizations.
Familiarity with customer lifecycle marketing, customer communities, or executive advocacy programs.
Experience measuring customer advocacy influence across the sales funnel.
Experience measuring pipeline influence, revenue attribution, or sales enablement effectiveness.

Where You’ll Work

Location: United States
Work Location: Remote
Travel: Up to one annual trip.

Application Requirements

Applications must be submitted by: Thursday, July 23 at 5pm ET
Resume language: English
Resume: Required
Cover letter: Optional

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$92,000—$138,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) – link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

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