Sales Representative – Orlando, FL

Remote from: USA
Salary, yearly, USD: 83,000 - 95,000
Department: Sales
Employment type: Full Time,
Job posted: 12 Jul 2026
Apply before: 12 Aug 2026
Experience level: Midweight
Views / Applies: 44 / 2

About company

About dormakaba

Together we stand for more than 150 years of security and reliability.

Building Materials
1862

Actively Hiring

AI Summary

dormakaba is seeking a remote Sales Representative based in Orlando, FL, to create demand for access solutions products. The role involves consultative selling, managing existing customer relationships (75%) and acquiring new business (25%), while collaborating with channel partners and influencing owner specifications. Candidates need a high school diploma, 2+ years of sales experience, and willingness to travel 50% within territory. Preferred qualifications include a bachelor's degree, CRM experience (Salesforce), and knowledge of door hardware or electronic sales. The company offers comprehensive benefits, including immediate health coverage, 401k matching, and tuition reimbursement.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires sales experience and travel, but the consultative nature and defined territory make it moderately challenging; however, the lack of required specialized knowledge keeps difficulty at a 3.

Salary Analysis

AI Insight The offered base salary range of $83,000 - $95,000 is competitive, falling above the national median for sales representatives and reflecting the remote work flexibility and industry specialization.

Core Skills Required

Sales CRM Salesforce Consultative Selling Territory Management Relationship Building Door Hardware Electronic Sales Business Development Communication

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Sales Representative position at dormakaba. With over 2 years of sales experience and a strong background in consultative selling, I am confident in my ability to drive demand for your access solutions in the Orlando market. My proficiency in CRM tools like Salesforce, combined with my ability to build lasting relationships, aligns perfectly with the needs of this role.

I am particularly drawn to dormakaba's commitment to innovation and employee growth. I look forward to the opportunity to contribute to your team's success and help expand market share within the assigned territory.

Sincerely,
[Your Name]

Sample Interview Questions

Can you walk me through your typical sales process from prospecting to closing?

I start by researching and identifying potential clients within my territory, then reach out with a personalized value proposition. During initial meetings, I ask probing questions to understand their needs and pain points. I then propose tailored solutions, handle objections, and follow up diligently until the deal is closed. Post-sale, I ensure a smooth handoff and maintain the relationship for upsells and referrals.

How do you handle a situation where a prospect is resistant or keeps saying 'not interested'?

I view resistance as an opportunity to better understand their concerns. I ask open-ended questions to uncover the root cause, whether it's budget, timing, or a lack of trust. I then reframe the value of my solution to address those specific issues. If needed, I suggest a trial or sample to build confidence. Persistence and empathy are key.

Describe a time you exceeded your sales targets. What strategies did you use?

In my previous role, I exceeded my annual target by 20% by focusing on cross-selling to existing customers and leveraging referrals. I also segmented my territory and prioritized high-potential accounts with a customized outreach plan. Regular check-ins with key stakeholders helped me stay ahead of their needs and lock in long-term contracts.

How do you prioritize your accounts and time when managing a large territory?

I use a combination of data analysis and intuition. I rank accounts by potential revenue, relationship strength, and urgency. I also allocate time for proactive prospecting while ensuring I maintain recurring touchpoints with existing clients. Tools like Salesforce help me track activities and ensure no account is neglected.

Why are you interested in this Sales Representative role at dormakaba?

I am passionate about the access solutions industry and admire dormakaba's reputation for innovation and quality. The opportunity to work remotely with a collaborative team aligns with my work style. Additionally, the comprehensive benefits and focus on employee development show that the company invests in its people, which is important to me.

Position Overview

dormakaba is seeking a Sales Representative remote based. This individual is responsible for creating demand for dormakaba products within targeted vertical markets. The Sales Representative approaches customers consultatively, asking informed questions, probing to identify unspoken needs, and aligning those findings with catered solutions that address customer requirements.

HIRING SALARY RANGE: Base Salary $83,000 – $95,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) Plus, a generous Sales Incentive Compensation. Please visit our career site for more information on benefits.

What you will do

Collaborate with the team to achieve annual sales targets across product lines
Create demand for assigned territories
Manage and grow market share – 75% of time with existing customers focusing on expanding product mix / 25% of time focusing on new, qualified prospects
Establish and strengthen relationships with outside sales teams of aftermarket-focused contract hardware distributors, wholesale channel partners, and low voltage system integrators
Influence owner’s standards manuals to increase business and solidify dormakaba product approvals in owner’s construction standards. ploy “try me” samples to influence decision makers through product testing

What we require

High school diploma or GED
2+ year sales experience
Travel 50% + (within territory)

What we prefer

B.S. in Sales, Business, Marketing, or similar field
Familiarity with Customer Relationship Management (CRM) software – Salesforce
Knowledge of door hardware product lines
Experience in electronic sales

What we offer

Taking Care of our Employees on Day One with Medical, Dental, Vision, Life and Disability Insurance coverage options. No waiting periods!
Your health is our priority, we offer Medical Wellness Programs to aid in your well-being
Vacation and Personal Time Off
We support your growing family; we provide Parental Leave for Moms and Dads!
Wisely plan for your future with our 401k Matching plan beginning on Day One
Supporting your career development with our Tuition Reimbursement Program
Robust culture supporting internal advancement with our Learn and Grow Program
24/7 access to over 15,000 LinkedIn Learning courses to assist in your professional development and to expand on your individual interests.
Employee Assistance Programs
Voluntary Legal Insurance
Unlimited Referral Reward Bonuses
Corporate Discounts for shopping, travel and more!

Who we are

We are at the heart of every place that matters. From automatic doors to cloud-based access management – as a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. With over 160 years of experience and a focus on excellence and innovation, we offer exciting opportunities to grow in an environment where you can make a real impact. At dormakaba, you are encouraged to take initiative, develop your skills, and build your career alongside 16,000 experts worldwide who are setting industry standards every day.

Work in a place where you matter – apply now!

#LI-JG1 #LI-Remote

Apply now >