About this role.
This senior leadership role oversees a portfolio of enterprise client relationships, leading multiple directors and ensuring strategic excellence and financial performance. The Group Director is responsible for integrated marketing strategies across paid, owned, and earned channels, with a focus on measurement, audience targeting, and creative alignment. The position requires balancing visionary leadership with disciplined execution to drive growth and strengthen executive partnerships. Wpromote offers a remote-first culture, unlimited PTO, and comprehensive benefits. The anticipated salary range is $157,000-$180,000 per year.
Role DNA
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Job Complexity
5/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am writing to express my strong interest in the Group Director, Client Strategy position at Wpromote. With over 12 years of experience in leading integrated media strategies and managing high-profile client relationships, I have a proven track record of driving revenue growth and operational excellence. My leadership style emphasizes cross-functional collaboration, data-driven decision-making, and developing top talent.
I am particularly drawn to Wpromote's remote-first culture and commitment to work-life balance, which aligns with my values. I am confident that my strategic vision and ability to navigate complex business challenges will make a significant impact on your clients and agency.
I look forward to the opportunity to discuss how my expertise can contribute to Wpromote's continued success. Thank you for your consideration.
Sincerely, [Your Name]
Sample interview questions
In my previous role, I led the strategy for a major retail client, coordinating TV, digital, social, and PR efforts to drive brand awareness and sales. I worked closely with creative, analytics, and media teams to ensure alignment with business goals, and we achieved a 20% increase in ROI year-over-year.
I focus on setting clear strategic objectives, providing regular coaching, and fostering a culture of accountability and continuous learning. I hold weekly one-on-ones and quarterly reviews to track progress, identify growth opportunities, and ensure alignment with client needs and agency goals.
A key client was dissatisfied with campaign performance. I initiated a comprehensive review, identified gaps in audience targeting and measurement, and proposed a revised strategy with new KPIs. By transparently communicating the changes and delivering quick wins, I rebuilt trust and eventually expanded the account.
I establish core processes for budget tracking, reporting, and communication, but leave room for experimentation within a test-and-learn framework. For example, I allocate a portion of the budget for pilot programs, ensuring that innovation is data-driven and aligns with overall strategic objectives.
I start by defining clear business outcomes, then build a measurement framework that tracks both leading indicators (e.g., engagement, reach) and lagging indicators (e.g., conversions, revenue). I use a unified dashboard to provide real-time visibility and regularly adjust tactics based on performance insights.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
You Will Be
- Owning a portfolio of strategic client relationships, ensuring retention, revenue growth, and profitability across multiple accounts
- Leading and mentoring a team of Directors, setting performance standards and driving development
- Elevating cross-channel, full-funnel integrated media strategy across paid, owned, and earned channels
- Ensuring cohesive media mix design, budget allocation strategy, audience architecture, creative integration, and advanced measurement frameworks
- Serving as an executive-level escalation point and strategic advisor for senior client stakeholders
- Leading high-stakes executive engagements including QBRs, annual planning, and transformational growth initiatives
- Driving portfolio-level forecasting, staffing alignment, and margin management in partnership with Operations and Finance
- Identifying same-store growth opportunities and partnering with Business Development to support new business strategy and pitches
- Scaling best practices across teams to improve planning rigor, reporting clarity, and strategic storytelling
- Partnering with Analytics to operationalize MTA, MMM, incrementality testing, and advanced measurement
- Spearheading innovation initiatives, emerging channel pilots, and first-to-market tests that strengthen agency POVs
- Collaborating with executive leadership to solve organizational challenges and contribute to company growth goals
- Providing regular portfolio health updates and strategic insights to senior agency leadership
You Must Have
- 11+ years of experience in media planning/strategy, marketing strategy, or integrated client leadership within an agency
- 6+ years of experience leading senior-level team members and managing multiple client portfolios
- Proven track record overseeing complex, multi-channel accounts with full P&L responsibility
- Strong financial and commercial acumen, including revenue forecasting, margin management, and resource planning
- Demonstrated success managing executive-level client relationships and navigating complex stakeholder environments
- Deep expertise in full-funnel strategy development, measurement frameworks (MTA, MMM, incrementality), and cross-channel media planning inclusive of audience insights application to full funnel media application & deep channel understanding
- Experience collaborating across creative, analytics, operations, and technology teams to deliver integrated solutions
- Exceptional executive presence, communication skills, and strategic storytelling ability
- Strong organizational leadership skills with the ability to scale systems, develop talent, and drive operational excellence
- Experience pitching new business as strategic lead
- Bachelor’s degree in Marketing, Business, Communications, or equivalent experience
Nice to Have
- Experience leading enterprise-level or multi-brand portfolios
- Background supporting large-scale digital transformation or integrated marketing evolutions
- Experience contributing to agency-level thought leadership or POV development
- Familiarity with AI-driven workflow optimization or advanced planning tools
- Vertical Industry Preferred Experience: Franchisee, National to Local application, Apparel/Retail
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