Group Director, Client Strategy (Group Media Director)

Remote from
USA
Salary, yearly, USD
157,000 - 180,000
Employment type
Full Time,
Job posted
Apply before
22 Aug 2026
Experience level
Director
Views / Applies
36 / 2

About Wpromote

We Turn Challengers Into Champions

Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

This senior leadership role oversees a portfolio of enterprise client relationships, leading multiple directors and ensuring strategic excellence and financial performance. The Group Director is responsible for integrated marketing strategies across paid, owned, and earned channels, with a focus on measurement, audience targeting, and creative alignment. The position requires balancing visionary leadership with disciplined execution to drive growth and strengthen executive partnerships. Wpromote offers a remote-first culture, unlimited PTO, and comprehensive benefits. The anticipated salary range is $157,000-$180,000 per year.

Role DNA

Job Complexity
Easy Hard
Pace & Pressure
Relaxed Fast-paced
Autonomy Level
Guided Full Ownership
Communication Load
Independent Highly Collaborative
AI Insight This role requires orchestrating complex client relationships, leading multiple directors, and driving strategic outcomes across a full-funnel media ecosystem, demanding deep expertise and proven leadership at the highest level.

Salary Analysis

Median Market Rate
USD168,500
US Market
USD140k – 200k
0 USD220k
AI Insight The offered salary is competitive for this senior role, aligning with industry standards for Group Directors in the US. The range of $157,000-$180,000 reflects the high level of responsibility and experience required, and is supplemented by performance bonuses and comprehensive benefits.

Dear Hiring Manager,

I am writing to express my strong interest in the Group Director, Client Strategy position at Wpromote. With over 12 years of experience in leading integrated media strategies and managing high-profile client relationships, I have a proven track record of driving revenue growth and operational excellence. My leadership style emphasizes cross-functional collaboration, data-driven decision-making, and developing top talent.

I am particularly drawn to Wpromote's remote-first culture and commitment to work-life balance, which aligns with my values. I am confident that my strategic vision and ability to navigate complex business challenges will make a significant impact on your clients and agency.

I look forward to the opportunity to discuss how my expertise can contribute to Wpromote's continued success. Thank you for your consideration.

Sincerely, [Your Name]

Can you describe your experience in developing and executing integrated marketing strategies across paid, owned, and earned channels?
In my previous role, I led the strategy for a major retail client, coordinating TV, digital, social, and PR efforts to drive brand awareness and sales. I worked closely with creative, analytics, and media teams to ensure alignment with business goals, and we achieved a 20% increase in ROI year-over-year.
How do you approach managing and developing a team of directors and their books of business?
I focus on setting clear strategic objectives, providing regular coaching, and fostering a culture of accountability and continuous learning. I hold weekly one-on-ones and quarterly reviews to track progress, identify growth opportunities, and ensure alignment with client needs and agency goals.
Describe a time when you had to retain a struggling client relationship. What steps did you take?
A key client was dissatisfied with campaign performance. I initiated a comprehensive review, identified gaps in audience targeting and measurement, and proposed a revised strategy with new KPIs. By transparently communicating the changes and delivering quick wins, I rebuilt trust and eventually expanded the account.
How do you balance the need for operational rigor with the flexibility required for innovative strategy?
I establish core processes for budget tracking, reporting, and communication, but leave room for experimentation within a test-and-learn framework. For example, I allocate a portion of the budget for pilot programs, ensuring that innovation is data-driven and aligns with overall strategic objectives.
What is your approach to setting and measuring the success of a full-funnel media strategy?
I start by defining clear business outcomes, then build a measurement framework that tracks both leading indicators (e.g., engagement, reach) and lagging indicators (e.g., conversions, revenue). I use a unified dashboard to provide real-time visibility and regularly adjust tactics based on performance insights.
The Role
 
As a Group Director, Client Strategy, you are a senior business and strategic leader responsible for a portfolio of enterprise and high-growth client relationships. You lead multiple Directors and their books of business, ensuring strategic excellence, operational rigor, and strong financial performance across your pod. Serving as both an executive client advisor and organizational leader, you drive integrated marketing strategies, strengthen executive partnerships, and deliver portfolio-level growth while setting the standard for cross-functional collaboration and commercial accountability.
You balance visionary leadership with disciplined execution, guiding full-funnel strategies across an integrated media ecosystem which includes paid, owned, and earned channels, while ensuring measurement, audience strategy, and creative align to business outcomes. Beyond client success, you develop high-performing leaders, strengthen operational systems, and contribute to agency-wide strategic initiatives. At Wpromote, we empower leaders to think boldly, foster an inclusive culture, and create meaningful impact for our clients, our people, and our business.
 
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
 
We offer:
 
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
 
The anticipated annual salary for this role will range from $157,000 – $180,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

 
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
 
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
 
#LI-JL
#LI-Remote

You Will Be

  • Owning a portfolio of strategic client relationships, ensuring retention, revenue growth, and profitability across multiple accounts
  • Leading and mentoring a team of Directors, setting performance standards and driving development
  • Elevating cross-channel, full-funnel integrated media strategy across paid, owned, and earned channels
  • Ensuring cohesive media mix design, budget allocation strategy, audience architecture, creative integration, and advanced measurement frameworks
  • Serving as an executive-level escalation point and strategic advisor for senior client stakeholders
  • Leading high-stakes executive engagements including QBRs, annual planning, and transformational growth initiatives
  • Driving portfolio-level forecasting, staffing alignment, and margin management in partnership with Operations and Finance
  • Identifying same-store growth opportunities and partnering with Business Development to support new business strategy and pitches
  • Scaling best practices across teams to improve planning rigor, reporting clarity, and strategic storytelling
  • Partnering with Analytics to operationalize MTA, MMM, incrementality testing, and advanced measurement
  • Spearheading innovation initiatives, emerging channel pilots, and first-to-market tests that strengthen agency POVs
  • Collaborating with executive leadership to solve organizational challenges and contribute to company growth goals
  • Providing regular portfolio health updates and strategic insights to senior agency leadership

You Must Have

  • 11+ years of experience in media planning/strategy, marketing strategy, or integrated client leadership within an agency
  • 6+ years of experience leading senior-level team members and managing multiple client portfolios
  • Proven track record overseeing complex, multi-channel accounts with full P&L responsibility
  • Strong financial and commercial acumen, including revenue forecasting, margin management, and resource planning
  • Demonstrated success managing executive-level client relationships and navigating complex stakeholder environments
  • Deep expertise in full-funnel strategy development, measurement frameworks (MTA, MMM, incrementality), and cross-channel media planning inclusive of audience insights application to full funnel media application & deep channel understanding
  • Experience collaborating across creative, analytics, operations, and technology teams to deliver integrated solutions
  • Exceptional executive presence, communication skills, and strategic storytelling ability
  • Strong organizational leadership skills with the ability to scale systems, develop talent, and drive operational excellence
  • Experience pitching new business as strategic lead
  • Bachelor’s degree in Marketing, Business, Communications, or equivalent experience

Nice to Have

  • Experience leading enterprise-level or multi-brand portfolios
  • Background supporting large-scale digital transformation or integrated marketing evolutions
  • Experience contributing to agency-level thought leadership or POV development
  • Familiarity with AI-driven workflow optimization or advanced planning tools
  • Vertical Industry Preferred Experience: Franchisee, National to Local application, Apparel/Retail
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
 
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
 
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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