Director, Marketing – Mexico

Remote from: Mexico
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 24 Jul 2026
Apply before: 24 Aug 2026
Experience level: Director
Views / Applies: 52 / 3

Samsara provides software and insights for physical operations to help businesses operate their physical operations more efficiently.

Computer Software
2015

Actively Hiring

AI Summary

Samsara, a leader in the Connected Operations Cloud, is seeking a Director of Marketing for its Mexico City office. This role will lead the go-to-market strategy, manage a regional marketing team, and drive pipeline and bookings goals. The position requires collaboration with global marketing, sales, and product teams to execute differentiated campaigns across customer segments. Ideal candidates have 10+ years of B2B marketing experience in enterprise SaaS, with strong leadership and data-driven skills. The role offers autonomy and the opportunity to shape Samsara's growth in Mexico.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role demands 10+ years of experience with 5+ in leadership, ownership of regional strategy, and cross-functional collaboration, making it challenging but not at the highest technical difficulty.

Salary Analysis

AI Insight The job listing does not specify a salary range. Based on US market data for a Director of Marketing at a public SaaS company, the estimated median is $180,000, with a typical range of $120,000 to $250,000. As the role is based in Mexico City, the actual offer may be adjusted for local market conditions, but it is likely competitive for the seniority and scope.

Core Skills Required

Marketing Strategy Demand Generation Event Marketing Content Marketing Account-Based Marketing Cross-functional Collaboration Team Leadership B2B Marketing Data-driven Marketing Bilingual Spanish-English

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Director, Marketing - Mexico position at Samsara. With over 12 years of B2B marketing experience in enterprise SaaS, including 7 years leading high-performing teams, I have a proven track record of driving pipeline growth and crafting go-to-market strategies. My expertise in demand generation, account-based marketing, and cross-functional collaboration aligns perfectly with the goals of this role.

Having led marketing for a global tech company in Latin America, I understand the nuances of the Mexican market and am fluent in both Spanish and English. I am passionate about leveraging data to inform strategy and delivering measurable results. Samsara's mission to improve safety and sustainability in physical operations resonates deeply with me, and I am eager to contribute to the company's expansion.

I look forward to discussing how my experience can help drive Samsara's success in Mexico. Thank you for your consideration.

Sincerely,

Sample Interview Questions

How would you develop and execute a differentiated marketing strategy for the Mexico market across all customer segments?

I would start by conducting a deep analysis of the Mexican market, including competitor positioning, customer needs, and internal data. Then, I would create a multi-channel strategy that leverages content, events, and ABM to target commercial, mid-market, and enterprise segments. I would prioritize campaigns that align with Samsara's value proposition and measure success through pipeline generation and conversion rates.

Describe your experience managing a cross-functional team of regional marketers and how you foster collaboration with global teams.

I have managed teams of 5-10 marketers, including demand gen, events, and content specialists. I ensure clear goal alignment and regular syncs with global marketing to avoid duplication and leverage best practices. I also encourage knowledge sharing through weekly stand-ups and joint planning sessions to maintain a cohesive strategy.

Give an example of a data-driven marketing initiative you led that significantly impacted pipeline or bookings.

At my previous company, I analyzed lead source data and found that webinars had high conversion but low volume. I proposed a scalable webinar program with targeted promotion. By implementing a lead nurturing sequence, we increased webinar-driven pipeline by 40% in six months, contributing to a 15% increase in quarterly bookings.

How would you ensure the Mexico marketing team maintains a strong culture and morale while scaling?

I prioritize transparent communication, celebrate wins, and invest in professional development. I would hold regular team meetings to align on goals, provide feedback, and recognize achievements. I also advocate for work-life balance and encourage team members to share ideas for improvement, fostering a sense of ownership.

Can you describe a time you had to adapt a global marketing program to fit the local market while maintaining brand consistency?

We had a global product launch campaign that was heavy on US-centric case studies. I localized the messaging by adapting examples to reflect Mexican customers, creating Spanish-language content, and selecting local channels. I worked with legal to ensure compliance and with the global team to maintain brand guidelines. The result was a 20% higher engagement in Mexico compared to other regions.

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

As part of the Mexico leadership team, you will lead our Mexico go-to-market strategy and be an ambassador for our Mexico office. In this role, you will lead and manage a regional-based marketing team to build and execute against the strategy and plan to achieve pipeline and bookings goals and ensure that our regional investment aligns with our company goals.

This role requires an individual with strong leadership, stakeholder management, and entrepreneurial skills who can drive demand and deliver a healthy pipeline. You will need to establish strong partnerships and collaboration with key cross-functional stakeholders to ensure a cohesive go-to-market strategy and delivery of targets to the region. You will work closely with US based teams and colleagues to support your team and mission.

This is a hybrid position that requires commuting to our Mexico City office as needed. Relocation assistance will not be provided for this role.

In this role, you will:

Own the Mexico marketing pipeline goal. Drive the next chapter of Mexico’s growth story. Own the Mexico marketing strategy, programs, and results.
Develop differentiated marketing strategy and programs for all customer segments: commercial, mid-market, and enterprise.
Develop customer-driven, prioritized campaigns to increase customer demand, sales, and positively impact brand awareness and momentum across the business.
Work in close partnership with several cross-functional teams including global marketing teams, sales, communications, product, account development, and more.
Track, measure and communicate local program results, and generate new best practices through experimental efforts.
Manage a cross-functional team of regional marketers, including demand generation, event marketing, content marketing, solution marketing, and ABM.
Maintain and grow a strong marketing team culture and morale.
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
Hire, develop and lead an inclusive, engaged, and high performing team.

Minimum requirements for the role:

10+ years of B2B marketing experience (5+ in a people leadership role) at an enterprise SaaS technology company; familiar with inside and field sales, inbound and outbound marketing programs.
Experience using quantitative analysis to frame, answer questions, and measure the effectiveness of marketing programs.
A high-energy, creative, and data-driven self-starter who demonstrates outstanding leadership skills, business ownership, and personal accountability.
Excellent communication skills. Ability to succinctly communicate results and tell compelling stories.
Native Spanish speaker and fluent in English.
Must be based in the Mexico City Metropolitan Area and able to commute to the office as needed.

An ideal candidate also has:

Experience in hiring and building a regional marketing function.
Solid understanding of growth marketing, demand generation, field marketing, and collaborating with sales and customer success teams.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.

Annual Base Salary

$1,396,000—$1,745,000 MXN

Total Rewards

At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.

Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Belonging at Samsara

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Our Commitment to Authenticity

We use Tofu, a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s Candidate Privacy Notice for more information.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.

Apply now >