About this role.
Ruby Labs is seeking a Senior Ad Creative Producer to lead the ideation, development, and optimization of high-performing advertising creatives across multiple consumer brands. This remote role, based in a CET-aligned timezone, requires close collaboration with User Acquisition Managers and design teams to ensure creative concepts drive conversions. The position involves managing the full production lifecycle, analyzing performance data, and testing hypotheses through A/B testing. Candidates need 3+ years of experience in creative production, a strong portfolio, and proficiency with digital advertising platforms and AI tools. Ruby Labs offers a remote work environment, unlimited PTO, and a company-provided MacBook.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Senior Ad Creative Producer position at Ruby Labs. With over three years of experience producing high-performing digital advertising creatives for consumer-focused brands, I have developed a strong ability to blend creative storytelling with data-driven optimization to drive customer acquisition. My portfolio showcases successful campaigns that improved engagement and conversion through innovative formats and rigorous A/B testing. I am particularly drawn to Ruby Labs' dynamic team environment and the opportunity to collaborate with User Acquisition Managers to refine creative strategies. I am confident that my project management skills, technical proficiency, and passion for innovation make me a great fit for this role.
Sincerely, [Your Name]
Sample interview questions
I start by understanding the campaign goals, target audience, and brand guidelines. I then conduct market research and competitive analysis to identify trends and gaps. After brainstorming concepts with the team, I prioritize ideas based on feasibility and potential impact. During production, I collaborate closely with designers, provide clear briefs, and ensure timely delivery. Finally, I review performance data and iterate based on insights.
I use performance data from previous campaigns to identify what resonates with the audience. I develop multiple creative variations that test different hooks, visuals, and messaging. I set up structured A/B tests, monitor results, and analyze metrics like CTR, conversion rate, and ROAS. Winning variants are then scaled, and learnings are documented for future campaigns.
I prioritize clear and transparent communication through regular syncs and shared project management tools. I ensure all stakeholders understand the campaign objectives and creative constraints. I also facilitate brainstorming sessions that encourage input from both creative and performance sides, fostering a unified vision. When conflicts arise, I use data to guide decisions and maintain a solution-oriented approach.
In a recent project, I used AI-powered tools to generate multiple ad variations quickly, which accelerated the ideation phase. I also used predictive analytics to forecast which designs might perform best. This allowed us to focus resources on high-potential creatives and reduced production time by 30%.
I regularly follow industry blogs, attend webinars, and participate in creative communities. I also analyze competitor campaigns to identify emerging formats like interactive ads, short-form video, and AR. At Ruby Labs, I would proactively test these formats on a small scale, measure their impact, and integrate successful ones into our broader strategy.
About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We are seeking a talented and innovative Ad Creative Producer to join our dynamic marketing team at Ruby Labs. This full-time role is central to driving our advertising creative process across multiple consumer-focused brands. You will be responsible for developing new ad concepts, managing production timelines, and collaborating with various teams to ensure that our creatives not only captivate but also convert. As a key player in the ad production lifecycle, you will work directly under the Ad Creative Lead and maintain close coordination with User Acquisition Managers to refine and optimize our advertising strategies based on performance data.
Key Responsibilities
Lead the ideation, conceptualization, and development of high-performing ad creatives that align with brand values, campaign goals, and customer acquisition objectives.
Stay ahead of industry trends, competitor activity, and emerging creative formats to introduce innovative ideas that improve market positioning, engagement, and conversion rates.
Collaborate with designers, User Acquisition Managers, and cross-functional teams to ensure efficient workflows, high-quality outputs, and timely project delivery.
Oversee the creative production process from concept to execution, ensuring all deliverables meet quality standards and performance objectives.
Analyze creative performance across platforms, generate and test hypotheses through A/B testing, and optimize campaigns based on data-driven insights.
Prepare regular performance reports and recommendations, highlighting the impact of creatives on customer acquisition, conversion, and overall campaign success.
Act as a bridge between creative and user acquisition teams, facilitating brainstorming sessions and fostering a culture of creativity, continuous improvement, and performance optimization.
Qualifications
3+ years of experience in creative production or a similar role, preferably within a tech-focused or consumer product company, with a proven track record of managing creative projects from concept to completion.
Strong portfolio demonstrating expertise in producing high-performing digital advertising creatives.
Solid understanding of digital advertising platforms, performance metrics, campaign analysis, and data-driven optimization.
Proficiency with project management, collaboration, and AI-powered creative production tools.
Strong creative thinking skills, with the ability to challenge the status quo and develop innovative advertising concepts.
Excellent communication, interpersonal, organizational, and stakeholder management skills, with strong attention to detail and the ability to manage multiple projects simultaneously.
Adaptable to new technologies, industry changes, and emerging creative approaches, with a willingness to experiment and innovate.
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
Recruiter Screening (40 minutes)
Take-Home Assignment
Technical Interview (60 minutes)
Final Interview (30 minutes)
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
#LI-Remote
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