About this role.
Instructure is hiring a remote Graphic Designer based in the Philippines to create clear, branded visual communications for its learning ecosystem. The role covers global campaign assets, event collateral, digital and print design, brand stewardship, and management of a high-volume Asana request queue. Candidates need 3–5+ years of professional design experience, expert Adobe Creative Cloud skills, a strong portfolio, and practical understanding of WCAG color-contrast and digital accessibility standards. Collaboration with writers, content creators, and channel managers is central, while motion, video, prepress, Figma, Canva, and agile-workflow experience are preferred.
Role DNA
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Job Complexity
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Graphic Designer role at Instructure, bringing experience translating complex information into clear, engaging visual systems across digital and print channels.
My background with Adobe Creative Cloud, Figma, branded campaign assets, and accessibility-conscious design would enable me to support a consistent and effective learning ecosystem.
I thrive in collaborative, high-volume environments, communicate the rationale behind design decisions clearly, and use feedback to improve creative outcomes.
I would welcome the opportunity to contribute thoughtful, scalable design work to Instructure’s marketing team.
Sample interview questions
I begin by identifying the audience, the core message, and the action the asset should support. I then establish a clear hierarchy, remove nonessential content, and use layout, typography, color, and visual cues to make the information easy to scan and understand.
I use brand guidelines as a decision-making framework rather than a limitation. For each new format, I preserve the core visual principles—such as typography, color, imagery, and tone—while developing scalable components that fit the channel and user need.
I build accessibility into the design process from the start by checking contrast, avoiding color-only meaning, maintaining readable type sizes, and considering how content will work with assistive technologies. I also validate final digital assets against relevant WCAG requirements before handoff.
I triage requests by business impact, deadline, audience reach, and dependencies, then document priorities and timelines in the project-management system. I communicate early when scope or timing needs adjustment and use templates and asset libraries to deliver repeatable work efficiently.
I explain feedback and design decisions in terms of the brief, audience, brand principles, and intended outcome rather than personal preference. When feedback conflicts, I ask clarifying questions, propose options where useful, and align stakeholders on the solution that best meets the objective.
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that’s where you come in:
Location: Remote (Phillipines)
Role overview:
Instructure is looking for a versatile, solution-oriented graphic designer to join our creative team. You’ll be responsible for turning complex educational content into clean, impactful visual stories. From designing cornerstone assets for campaigns to building branded kits for marketing teams to use to exploring design-based solutions for new asset types, your work will fuel some of the marketing department’s most important projects and reach over 30 million educators and learners worldwide.
What you’ll do:
Brand stewardship: Maintain and evolve the visual identity of the Instructure learning ecosystem, including the visual relationship between our company and ecosystem and its respective products, programs, and services. You’ll ensure our brand remains consistent across digital, print, and environmental touchpoints.
Multi-channel campaign design: Execute visual assets for global marketing campaigns, including social media, web banners, email templates, and long-form content.
Event creative: Support large-scale events like InstructureCon by designing employee and attendee enablement pieces, including Zoom backgrounds, presentation graphics, one-pagers, and social media kits.
Collaboration: Work with copywriters, content creators, and channel managers to ensure a cohesive user journey.
Asset management: Manage a high-volume ticket queue (via Asana) and help maintain an organized, accessible library of brand assets for internal stakeholders.
What you’ll need (requirements):
Experience: 3–5+ years of professional graphic design experience (SaaS experience is a major plus).
Technical mastery: Expert-level proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign). Basic animation skills and proficiency in Canva and Figma are highly preferred.
AI curiosity: A willingness to explore and experiment with a range of AI tools.
Portfolio: A strong portfolio demonstrating a clean aesthetic and the ability to simplify complex information into a digestible flow.
Accessibility first: A deep understanding of WCAG accessibility standards as they apply to color contrast and digital design.
Contextual thinking: The ability to apply learnings (about design tools, brand guidelines, Instructure audiences, and Instructure products) where applicable across your work.
Communication: Strong interpersonal skills—you can explain the why behind your design choices and incorporate feedback gracefully.
Bonus points if you have:
Experience with motion graphics or video editing (After Effects/Premiere).
Knowledge of prepress and print production for large-scale physical events.
Prior experience working in an agile environment using Asana and Slack.
Instructure values:
Openness: We stay curious and collaborative.
Relationships: We put people first.
Equality: We build inclusivity into everything we design.
Ownership: We take pride in the quality of our work.
Simplicity: We believe simpler is smarter.
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here’s a general idea of what you can expect:
Competitive compensation, plus all full-time employees participate in our ownership program – because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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