About this role.
This Associate Director role leads affiliate marketing strategy and execution for a portfolio of enterprise clients at a digital agency. The position combines hands-on program management—including partner recruitment, paid placements, network coordination, reporting, and optimization—with strategic client leadership. It also contributes to cross-channel growth, new-business pitches, department processes, training, and executive-level account reporting. Candidates need 6–8 years of agency or client-side affiliate marketing experience, strong analytical and forecasting skills, and familiarity with networks such as Impact, CJ, AWIN, PepperJam, and Partnerize. The role is US-remote in most states and requires strong stakeholder management across clients, affiliates, internal teams, and senior leadership.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would first audit performance by partner type, placement, offer, device, customer segment, and incrementality where available. I would then identify gaps in partner recruitment, activation, commercial terms, tracking, and promotional cadence, prioritize a test roadmap, and set forecasted impact and success metrics. I would review progress with the client regularly and adjust investment toward the highest-quality incremental outcomes.
I have used affiliate platforms to recruit and onboard partners, manage tracking and program terms, monitor performance, coordinate paid placements, and resolve operational issues. I use network reporting alongside internal analytics to evaluate revenue quality, conversion trends, partner contribution, and opportunities for optimization. My approach is platform-agnostic and focused on building scalable, well-governed programs.
I respond directly with the relevant data, clarify the business context, and distinguish controllable channel factors from broader market effects. I explain what has been tested, what the evidence indicates, and the specific corrective actions, owners, and timeline. This keeps the conversation credible, constructive, and focused on measurable next steps.
I assess revenue, conversion rate, average order value, new-customer contribution, effective CPA or commission rate, placement performance, activation consistency, and incrementality when measurement permits. I also consider brand fit, audience quality, compliance history, and the partner’s ability to support strategic launches. Strong performance must be sustainable and aligned with the client’s profitability goals.
I would look for a documented performance gap or opportunity that another channel can address, such as paid media support for a partner launch or influencer collaboration for audience expansion. I would quantify the rationale using client data, outline the expected channel interaction, and bring the appropriate internal experts into a concise recommendation. The client presentation would focus on business value, measurement, investment requirements, and a clear implementation plan.
The Role
We’re looking for a performance-driven Associate Director, Affiliate Marketing. to own and grow a portfolio of enterprise clients. In this role, you’ll act as a strategic partner—driving affiliate strategy, execution, and innovation—while connecting the channel to broader Paid, Earned, and Owned media efforts. You’ll lead high-impact programs end-to-end, from partner development and campaign execution to cross-channel growth opportunities, all while delivering measurable business outcomes. This is a highly visible role at Wpromote that blends hands-on execution with strategic leadership, helping shape how Affiliate Marketing contributes to client growth and Wpromote’s continued evolution.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $100,000- $113,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-JJ
#LI-Remote
You Will Be
Managing a select enterprise client accounts as both the main point of contact and Director support, providing proactive and consistent client outreach and communication
Executing day-to-day responsibilities including:
Weekly or bi-weekly reporting, monthly reporting, and/or QBRs
Recruit and onboard new partners to your clients’ programs
Identify and execute paid placement campaigns from start to finish
Interfacing with relevant affiliate networks to coordinate aspects of program management and engaging in regular communication with affiliates to foster growth
Lead and launching any potential network migrations
Developing relationships and socializing affiliate strategies across a diverse portfolio of clients, advancing strategies/objectives for select clients
Establishing a strong understanding of client needs, solve complex challenges using subject matter expertise, drive process improvements, and strengthen client relationships
Confidently navigates difficult client questions and responds credibly, can provide team with support on calls/in person during these conversations
Assessing competitive landscape and providing recommendations, opportunities, suggestions, and education to clients and internal teams
Continuously refining and updating the training process and materials for new hires.
Identifying areas of internal cross-sell and present recommendations to clients, working with internal teams on next steps and partnering with clients through the cross sell process
Leading Affiliate Marketing-related discussions and partaking in internal or public speaking opportunities
Maintaining sufficient knowledge of core digital marketing channels, including influencer marketing, paid media, and earned/owned media
Assisting sales team on audits, decks and pitches for prospective Affiliate Marketing clients
Improving business processes & workflows to enable better collaboration & efficiency between account managers, clients, and business units
Spearheading development of new department deliverables based on Affiliate Marketing industry evolution and opportunities
Supporting the Affiliate business unit leader and upper directorate in reporting to the SVP of Paid Media and other upper executives on key client service pillars: same-store growth, retention, new business, and partnerships
Identifying critical client/account issues and escalate them to appropriate executives in a timely manner
Anticipating the needs of the Affiliate business unit leader, upper directorate and the SVP of Paid Media by providing concise, actionable information on account opportunities
Overseeing high-profile accounts to stay current on applicable technology, tactics, and account obstacles
Testing and learning new strategies, features, and platforms and share findings with the Affiliate Marketing department
Utilizing AI-enabled tools, automation, or reporting
You Must Have
6-8 years of experience working in Affiliate Marketing, comprising media campaign strategy within an agency/client environment
Extensive experience developing, optimizing, analyzing, and reporting on Affiliate Marketing campaigns for a diverse range of clients and verticals (Ecom/retail, subscriptions, international and B2B)
Experienced with affiliate networks such as Impact, CJ, PepperJam, AWIN, Partnerize, etc.
Experienced with insights data, partner performance, and key trends to inform the development of strategies and plans
Strong working experience running regular and ad hoc reports to hone in on data that demonstrate areas of opportunity to grow and optimize client affiliate partnerships, with an emphasis on forecasting
Bachelor’s degree or related four-year degree or relevant experience
Compensation
Additional Information
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
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