Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
(Canada) Sales Development Representative
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The role, at a glance.
This entry-level Sales Development Representative role supports senior sales leadership by researching healthcare prospects, conducting cold outreach, and booking meetings with healthcare executives. The position requires strong email and phone communication, prospect research, calendar coordination, follow-up, and CRM/database management. Success is measured against weekly, monthly, and quarterly meeting-setting goals while partnering with sales operations, marketing, and product teams. The role is well suited to an early-career sales professional with customer service, fundraising, or sales experience and an interest in health technology.
Role DNA
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Pace & Pressure
4/5Autonomy Level
3/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader CA market for similar roles.
Core skills
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Sample interview questions
I would define the target profile with sales leadership, identify relevant organizations and decision-makers, and research their care setting, priorities, and likely pain points. I would prioritize accounts based on fit, potential need, and engagement signals, then document the rationale and next actions in the CRM.
I would acknowledge their response, ask one concise question to understand whether timing, priorities, or relevance is the issue, and briefly connect the outreach to a relevant operational challenge. If there is no immediate fit, I would respectfully ask permission to send a short resource or schedule an appropriate future follow-up.
I use a CRM as the source of truth for account activity, set clear task reminders and follow-up dates, and maintain a daily priority list tied to pipeline goals. For calendars, I confirm attendee availability, meeting objectives, logistics, and background notes well in advance.
I would monitor outreach volume, connection and reply rates, meetings booked, meeting attendance, conversion to qualified opportunities, and follow-up speed. I would review results by persona and channel to identify which messaging and sequences produce the strongest outcomes.
SDRs often create the first impression of the company with busy healthcare leaders. Clear, relevant, and concise communication builds credibility, earns attention, and helps turn an initial outreach into a productive conversation or scheduled meeting.
About this role.
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
**Travel to Office expectations**
For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.
For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.
The Role: As an entry-level salaried sales position, the Sales Development Representative (SDR) will support a Senior Sales Executive and be responsible for day-to-day interactions with our prospective customers in the health care industry. The SDR, as part of a larger team, plays a major role in the company’s business development efforts, from establishing initial contact with customers and potential customers to facilitating follow up activities that lead to new business opportunities. The primary responsibility for the SDR will be to schedule conference calls and meetings for the VP of Sales with prospects that likely have never heard of our company.
Who you’ll work with: You will be part of our growing sales team with the ability to directly impact the success of the organization. You’ll be working directly with our Sales Team, Director of Sales Operations, Product Team, Marketing and much more.
What you’ll be doing day to day:
- Develop strong content knowledge of the healthcare industry
- Research potential prospects
- Create a strategic outreach plan with Vice President of Sales to target prospective customers
- Cold call and email to schedule meetings and conference calls.
- Identify and target prospective ED Medical Directors, CMOs, and other healthcare executives through strategic planning and execution
- Communicate with prospective customers including chief health care executives using creative outreach methods via email and phone
- Achieve weekly, monthly and quarterly goals through scheduling of meetings and appointments for Vice President of Sales with prospective customers
- Prepare background material and market research in preparation for all sales meetings and appointments
- Manage post-sales meeting follow up such as scheduling follow up calls and assisting with the new customer sales process
- Maintain internal database to track key performance metrics and sales and marketing activities
- Own calendaring, logistics and administrative responsibilities for all pieces of the sales process for the Vice President of Sales
- Manage special projects as necessary
Skills and experience we’re looking for:
- Bachelor’s Degree or equivalent experience
- Customer service experience
- Experience working in a team environment
- Sales or fundraising experience
- Strong communication skills
- Proven ability to meet and exceed goals
- Ability to communicate by e-mail and phone
- Ability to overcome challenges or obstacles in the moment
- Attention to detail
Compensation
At PointClickCare, base salary and commissions are among the many components that make up our total rewards package. The US on target earnings range (base salary + commissions) for this position is $62,000- $71,000 + benefits. Our ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.
#LI-SG1 #LI-Remote
Additional Information
At PointClickCare, base salary and commissions are among the many components that make up our total rewards package. The US on target earnings range (base salary + commissions) for this position is $62,000- $71,000 + benefits. Our ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all CAD locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.
PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: recruitment@pointclickcare.com
PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
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