Description:
A brand approached me for sponsored content but their product competes with my employer’s offerings and my audience overlaps with our customers. What legal, ethical, and career considerations should I check (employment contract, NDAs, noncompete clauses, disclosure obligations), and how should I approach asking for permission or negotiating safe terms to avoid jeopardizing my job?
3 Answers
I ran into this once and learned to check more than just the contract. Look for your employerβs social media and moonlighting rules, who owns content you create, and whether using employer data or customers would violate privacy. If you have any decision authority over vendor choices you must recuse yourself. When asking permission, be clear, offer concrete safeguards like no targeting of current customers, no direct comparisons, and anonymized examples. Get any approval in writing and suggest small edits to the sponsored post that make it less competitive. If legal says no, accept it gracefully. Getting a written exception is worth more than the short money.
This kinda reminds me of when my buddy Charlie got totally tangled up in a deal. He worked for a small tech firm but started doing paid promotions for a rival company without checking things out. At first, it seemed like a sweet side hustle to boost his wallet, and he joked that he was βworking the system.β But soon enough, the bosses caught wind and things got messyβlike, βclean out your deskβ messy. What he didnβt realize was that even subtle conflicts could bounce back on him, especially because his employerβs code explicitly barred anything that could βpotentially dilute brand loyalty or customer relationships.β
Getting to your question, besides eyeballing contracts and NDAs, make sure you look at stuff like your employerβs stance on personal branding and external endorsements. Sometimes companies have unspoken βgray areasβ in those policies that can catch you off guard. Itβs often smarter to approach your manager with the whole picture upfront but with a mindset of wanting to collaborate on safe terms rather than asking permission last minute. Another tip is thinking about your personal brand long termβif you come off as someone who jumps into competing gigs, it might harm your leverage or future job prospects more than you expect.
Oh yeah, one sneaky thing I learned: donβt forget about any platform rules for disclosuresβespecially if youβre posting on socialsβand keep a clear record of all communications about approvals just in case. Better safe than sorry when it comes to juggling employer loyalty and outside deals!
Think about the long-term reputation risk too, not just legal stuff,even if you get approval now, it might look bad later or hurt trust with your employer
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