How do startup founders stay motivated during early setbacks?

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I am curious about what strategies or mindsets successful entrepreneurs use to keep their energy and enthusiasm alive when things don’t go as planned. It would be great to hear how others bounce back and stay focused during those tough first stages.

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Finn Marshall 18 Aug 2025

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When things hit a rough patch early on, many founders remind themselves why they started in the first place. It’s not just about chasing money or success but solving a problem they genuinely care about. That personal connection can be a powerful fuel. Sometimes, I think it helps to embrace failure as part of the process rather than something to fear. Instead of beating yourself up, try to see each setback as a lesson or even a weird kind of win because it shows what doesn’t work.
Plus having a small circle of people who get it can make all the difference – just someone to vent to or bounce ideas off keeps your head clear and motivation alive.
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