Description:
How important is a personal website compared to other online portfolios for showcasing creative work?
4 Answers
Is owning your narrative worth the effort compared to quick social portfolio setups? Prioritizing a personal website means full control over design, SEO, and storytellingβkey for standing out. But it demands consistent updates and technical upkeep, which many neglect, risking outdated impressions. Social platforms offer ease and community but limit customization and brand depth. Ask candidates: "How would you balance maintaining a personal site with active social engagement to maximize client trust?" Look for strategic thinking and resource management skills here.
Build a personal website using Webflow or Squarespace to control your narrative and SEO, unlike platforms like Behance that limit customization. Iβve seen designers boost client trust and lead generation by integrating blogs and case studies directly on their sites, which social profiles canβt replicate as effectively.
No.. relying solely on social platforms limits your control over presentation and brand voice.
In a project with a freelance illustrator, I built a WordPress site that combined portfolio pieces with storytelling blogs, which doubled direct client inquiries within three months by providing depth and context unavailable on Instagram or Dribbble.
Evaluate risk of neglect. Personal website demands regular updates; outdated sites kill credibility. Prioritize only if you can commit to monthly content refresh and SEO tweaks. Compare metrics: social portfolios generate 3x faster exposure but less control. Use site for long-term brand building, not quick wins. Screen candidates on ability to maintain digital presence consistently before investing time or budget in a personal website.
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