Marketing and Communications Leader

- Developed and implemented content strategy across DTC, organic and paid social, and partnerships, driving brand awareness and engagement for COOLA, a luxury suncare company
- Managed influencer and UGC partners, as well as retailer-focused content creation, resulting in increased reach and customer acquisition
- Analyzed and reported on key performance indicators to measure campaign success and optimize future strategies
- Established and executed a highly successful creator gifting program, generating over 2 million impressions in 2022 alone
- Held accountability for year-round strategy and budget management, ensuring cost-effective campaigns and achieving business objectives

- Orchestrated comprehensive digital storytelling strategy across all channels
- Led editorial initiatives that supported various functions, regions, and brands
- Worked closely with cross-functional teams to bring 360° storytelling to life
- Coordinated crisis communications targeting employees, consumers, and external partners
- Established expertise in content management systems for efficient operations

- Developed comprehensive amplification strategies, resulting in increased brand visibility and engagement
- Worked cross-functionally with HR, finance, inclusion & diversity, citizenship & sustainability, and more to develop communications
- Produced impactful videos and photoshoots that effectively communicated brand messaging and resonated with target audiences

- Developed daily content strategy and executed social media posts effectively
- Oversaw community management efforts, ensuring customer satisfaction and resolving issues promptly
- Managed daily updates to corporate website, ELCompanies.com

- Managed internal digital workplace, ensuring smooth operations and efficient communication among employees
- Successfully launched corporate Instagram account, driving engagement and showcasing company's brand image
- Worked closely with HR on communications distributed to 80k employees globally