I am a recent MSc Communication Science graduate specialising in Persuasive Communication. I combine academic research expertise with practical experience in digital communication, social media, content creation, and audience analysis.
I am interested in technology, digital media, AI, and the ways online communities interact with brands and information. My work focuses on translating audience, consumer, and behavioural insights into clear and practical communication recommendations.
Through research projects and my role as a lab research assistant, I have gained experience coordinating behavioural studies, managing participant sessions, organising data, and analysing responses to digital information and communication formats.
I have also created and managed social media content across Instagram, TikTok, X, and Facebook. I use reach and engagement data to evaluate content performance, improve communication formats, and tailor messaging to different audiences.
I am analytical, curious, and comfortable managing multiple priorities independently. I enjoy collaborating with international and multidisciplinary teams and am open to international relocation.
Coordinated behavioural communication studies involving eye-tracking and digital participation. Managed participant sessions, study procedures, and data organisation in close collaboration with researchers.
Analysed how audiences respond to digital information and different communication formats. Strengthened analytical communication, research coordination, and content evaluation skills.
Worked on a real-world marketing case examining ALDI's positioning in the Dutch supermarket market. Conducted research using consumer and behavioural insights.
Developed a practical marketing concept to strengthen ALDI's association with affordable healthy food, combining consumer psychology, research, and creative thinking.
Conducted audience and stakeholder research to identify different perspectives and engagement needs related to Culture Coaches.
Analysed qualitative insights and translated complex findings into clear recommendations and an impact measurement tool.
Planned, created, and published digital content across Instagram, TikTok, X, and Facebook, including reels, carousels, and posts. Monitored reach and engagement to identify effective content formats.
Coordinated weekly content planning, stakeholder communication, and team deadlines. Adapted messaging for different platforms and audiences while supporting engagement and recruitment activities.
MSc, Communication Science: Persuasive Communication
Focused on persuasive communication, health communication, communication strategy, behaviour change, behavioural research, and intervention planning. Master's thesis: Correcting Health Misinformation on Social Media, involving the design and analysis of an online experiment on message framing, information sources, and audience responses.
BA, Communication and Information Studies
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