Health Systems Business Development Manager (Baltimore, MD)

About Lyra Health
Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. About the Role: 

Bend Health, a Lyra Health Company, is looking for an experienced professional with a background in business development, healthcare sales, and consulting. You should be passionate about mental health and believe you have a special skill at sparking passion in others. You will regularly engage in stories to help illustrate concepts and view storytelling as a critical skill to always be developing. You will leverage a wide range of skill sets including verbal communication, written communication, project management, and quantitative abilities. 
You should be as comfortable in Excel / Google Sheets as you are in Powerpoint / Google Slides. Every day you will be bringing a strong sense of urgency to your work / mission, be an empath about what others need, and be obsessively organized. 
This role is fully remote with some customer travel (40%). Candidates must be physically located within commuting distance to Baltimore, MD.

Responsibilities

Exceeding your annual quota of bringing in new Bend health partners

Inspiring senior executives at leading companies to urgently prioritize mental health 

Prospecting new potential business independently and in collaboration with key Bend and Lyra lead generation partners

Educating partner leadership about the US mental health care system and Bend’s mental health benefits 

Finding ways to communicate Bend’s unique value verbally, in writing, and quantitatively 

Successfully negotiating with medical directors, administrators, network contracting, finance, and procurement executives 

Consistently documenting your deal progress to ensure Bend has the data needed to grow our business 

Coordinating with Bend and Lyra’s Customer Success team to ensure successful implementations and ongoing client management

Continuing to build relationships with contracted health systems to grow referral volume and increase scope of covered and referred services

Core Competencies

Strategic Relationship Building – Cultivates trust with health system and payer executives; creates long-term, mutually beneficial partnerships.

Consultative Selling – Uses deep listening and tailored solutions to position Bend’s offerings and drive decision-making.

Executive Communication – Clearly and confidently presents complex concepts to senior leaders across clinical and business settings.

Negotiation & Influence – Navigates complex contracting discussions and aligns stakeholders to achieve win–win outcomes.

Market & Industry Insight – Maintains a strong understanding of the US healthcare and mental health landscape to inform strategy.

Data-Driven Mindset – Leverages analytics and quantitative insights to build compelling business cases and measure impact.

Collaboration & Cross-Functional Leadership – Works seamlessly with internal teams (Customer Success, Product, Marketing, Finance) to deliver integrated solutions.

Resilience & Adaptability – Maintains focus and energy in a fast-changing environment and persists through challenges.

Qualifications

5+ years experience in sales, business development, consulting, or comparable roles

Experience selling directly to health systems or working as a consultant with health systems is preferred

Tenacious and persistent

Skilled negotiator on business terms of a contract

Interested to better understand the workings of the US healthcare system

Passion for mental health

Intellectually curious

Excellent communication skills – verbal and written

Quantitative with a love of diving into numbers to identify insights

Willingness to travel (40%)

“We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
 
By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact globaldpo@lyrahealth.com. For more information about how we use and retain your information, please see our Workforce Privacy Notice.”