Health Systems Business Development Manager (Baltimore, MD)

Remote from
USA flag
USA
Annual salary
Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Employment type
Full Time,
Job posted
Apply before
2 Jul 2026
Experience level
Midweight
Views / Applies
21 / 6

About Lyra Health

Transforming behavioral health through technology with a human touch

Actively Hiring
Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

Lyra Health seeks a Health Systems Business Development Manager to drive partnerships with health systems and employers, expanding access to mental health care. The role involves prospecting, negotiating, and closing deals with senior executives, requiring strong communication and analytical skills. This is a remote position based in Baltimore, MD, with 40% travel. The ideal candidate has 5+ years in sales or business development and a passion for mental health.

Role DNA

Job Complexity
Easy Hard
Pace & Pressure
Relaxed Fast-paced
Autonomy Level
Guided Full Ownership
Communication Load
Independent Highly Collaborative
AI Insight The role demands high-level negotiation, strategic relationship building, and quota achievement, requiring significant experience and resilience.

Salary Analysis

Median Market Rate
$120,000
US Market
$90k – $160k
0 $176k
AI Insight The salary was not provided, so an estimate based on US market data for similar roles is used. The median of $120,000 is competitive for a Business Development Manager in healthcare, reflecting the seniority and impact of the position.

Key Skills

Business Development Healthcare Sales Strategic Partnerships Consultative Selling Negotiation Executive Communication Market Analysis Data-Driven Decision Making Client Relationship Management Mental Health Advocacy

Dear Hiring Manager,

I am excited to apply for the Health Systems Business Development Manager position at Lyra Health. With over 5 years of experience in healthcare sales and business development, I have a proven track record of exceeding quotas and building strategic partnerships. My passion for mental health aligns with Lyra's mission to transform access to care.

I excel at consultative selling and have successfully negotiated contracts with health system executives. I am adept at using data to build compelling business cases and thrive in fast-paced, mission-driven environments. I look forward to contributing to Lyra's growth and impact.

Sincerely,
[Your Name]

Can you describe a time you exceeded a sales quota in a complex healthcare environment?
In my previous role, I exceeded my annual quota by 20% by developing a targeted outreach strategy for health systems, leveraging data to identify high-potential partners and tailoring value propositions to their specific needs.
How do you approach building relationships with senior executives at health systems?
I focus on understanding their strategic priorities and pain points, then position our solutions as enablers of their goals. I use active listening and provide relevant case studies to build credibility and trust.
Describe a challenging negotiation you handled and the outcome.
I negotiated a contract with a large health system that initially resisted pricing. By presenting a data-driven ROI analysis and flexible terms, we reached a win-win agreement that increased referral volume by 30%.
How do you stay informed about trends in the mental health care market?
I regularly read industry reports, attend webinars, and network with key opinion leaders. I also follow regulatory changes and competitor activities to anticipate market shifts.
Tell me about a time you collaborated with cross-functional teams to close a deal.
I worked with Customer Success and Product teams to develop a customized implementation plan for a client. This collaboration ensured a smooth onboarding and led to a long-term partnership.

About Lyra Health
Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. About the Role: 

Bend Health, a Lyra Health Company, is looking for an experienced professional with a background in business development, healthcare sales, and consulting. You should be passionate about mental health and believe you have a special skill at sparking passion in others. You will regularly engage in stories to help illustrate concepts and view storytelling as a critical skill to always be developing. You will leverage a wide range of skill sets including verbal communication, written communication, project management, and quantitative abilities. 
You should be as comfortable in Excel / Google Sheets as you are in Powerpoint / Google Slides. Every day you will be bringing a strong sense of urgency to your work / mission, be an empath about what others need, and be obsessively organized. 
This role is fully remote with some customer travel (40%). Candidates must be physically located within commuting distance to Baltimore, MD.

Responsibilities

Exceeding your annual quota of bringing in new Bend health partners

Inspiring senior executives at leading companies to urgently prioritize mental health 

Prospecting new potential business independently and in collaboration with key Bend and Lyra lead generation partners

Educating partner leadership about the US mental health care system and Bend’s mental health benefits 

Finding ways to communicate Bend’s unique value verbally, in writing, and quantitatively 

Successfully negotiating with medical directors, administrators, network contracting, finance, and procurement executives 

Consistently documenting your deal progress to ensure Bend has the data needed to grow our business 

Coordinating with Bend and Lyra’s Customer Success team to ensure successful implementations and ongoing client management

Continuing to build relationships with contracted health systems to grow referral volume and increase scope of covered and referred services

Core Competencies

Strategic Relationship Building – Cultivates trust with health system and payer executives; creates long-term, mutually beneficial partnerships.

Consultative Selling – Uses deep listening and tailored solutions to position Bend’s offerings and drive decision-making.

Executive Communication – Clearly and confidently presents complex concepts to senior leaders across clinical and business settings.

Negotiation & Influence – Navigates complex contracting discussions and aligns stakeholders to achieve win–win outcomes.

Market & Industry Insight – Maintains a strong understanding of the US healthcare and mental health landscape to inform strategy.

Data-Driven Mindset – Leverages analytics and quantitative insights to build compelling business cases and measure impact.

Collaboration & Cross-Functional Leadership – Works seamlessly with internal teams (Customer Success, Product, Marketing, Finance) to deliver integrated solutions.

Resilience & Adaptability – Maintains focus and energy in a fast-changing environment and persists through challenges.

Qualifications

5+ years experience in sales, business development, consulting, or comparable roles

Experience selling directly to health systems or working as a consultant with health systems is preferred

Tenacious and persistent

Skilled negotiator on business terms of a contract

Interested to better understand the workings of the US healthcare system

Passion for mental health

Intellectually curious

Excellent communication skills – verbal and written

Quantitative with a love of diving into numbers to identify insights

Willingness to travel (40%)

“We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
 
By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice.”

Apply now >

Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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