Real-Time Intelligence for Contact Centers

AI Summary

Cresta is seeking a Director of Partner Marketing to build and lead the partner marketing function from scratch. The role involves developing scalable programs to drive partner-sourced pipeline across ISVs, SIs, GSIs, cloud marketplaces, and strategic alliances. The ideal candidate will have 8+ years of partner marketing experience in SaaS/B2B, strong data skills, and executive communication. This is a highly visible role at a fast-growing AI company with significant impact on revenue and category positioning. The position offers a competitive base salary and comprehensive benefits.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight Building a partner marketing function from scratch in a hypergrowth startup is highly complex, requiring strategic vision, cross-functional influence, and data-driven execution, but established frameworks exist to guide the process.

Salary Analysis

AI Insight The offered minimum salary of $180,000 is above the market midpoint for this role, indicating a competitive base. With total compensation likely including equity and bonuses, this package is attractive for a director-level position in a high-growth AI startup.

Key Skills

Partner Marketing B2B SaaS Pipeline Generation Strategic Alliances Go-to-Market Strategy Cross-functional Leadership Data Analytics CRM Partner Enablement AI Technology

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Director of Partner Marketing position at Cresta. With over 10 years of experience in B2B SaaS partner marketing, I have a proven track record of building scalable programs that drive pipeline and revenue through strategic alliances. I am particularly drawn to Cresta's innovative AI platform and the opportunity to build the partner marketing function from the ground up.

In my previous role at [Company], I launched an ISV partner program that generated $15M in partner-sourced pipeline within the first year. I thrive in ambiguous environments and enjoy creating structure and measurable impact. My data-driven approach and cross-functional collaboration skills align well with the needs of this role.

I look forward to the possibility of contributing to Cresta's growth and would appreciate the opportunity to discuss my qualifications further.

Sincerely,
[Your Name]

Possible Interview Questions

Describe a time you built a partner marketing program from scratch. What was your approach and what results did you achieve?

At my previous company, I initiated a partner marketing program by first conducting a partner ecosystem audit to identify high-potential partners. I then developed joint value propositions, created a scalable content hub, and implemented a PRM system to track pipeline. Within 18 months, the program contributed $5M in partner-influenced revenue.

How do you measure the success of partner marketing initiatives?

I use a combination of leading and lagging indicators: partner-sourced pipeline, partner-influenced revenue, win rates, partner engagement metrics, and ROI. I also track joint marketing activities like co-marketing campaigns and their conversion rates. Regular dashboards and quarterly business reviews ensure alignment with revenue goals.

How would you influence product roadmap priorities based on partner feedback?

I would establish a structured feedback loop where partner insights are collected through surveys, deal debriefs, and advisory councils. I would then synthesize these insights with deal data to present a business case to product leadership, highlighting the revenue impact of specific features or integrations.

Describe your experience with cloud marketplaces. How would you optimize partner marketing for AWS, Azure, or GCP marketplaces?

I have managed listings on AWS Marketplace and Azure Marketplace, focusing on SEO optimization, co-selling with partners, and leveraging marketplace incentives. I would optimize by creating targeted content for marketplace partners, running co-marketing campaigns, and using marketplace analytics to refine our strategy.

How do you handle conflicting priorities between partner marketing and other marketing teams?

I prioritize through strategic alignment with overall GTM objectives and pipeline targets. I ensure regular cross-functional syncs and use a shared KPI framework to align everyone on common goals. When conflicts arise, I facilitate data-driven discussions to make trade-offs transparent and collaborative.

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

ABOUT THE ROLE:

We are looking for an exceptional Director of Partner Marketing to build and lead Cresta’s partner marketing function from the ground up. In this highly visible role, you will own the strategy and execution of scalable partner marketing programs that accelerate partner-sourced and partner-influenced pipeline across ISVs, systems integrators, GSIs, cloud marketplaces, and strategic alliances. You will serve as a key architect of one of Cresta’s fastest-growing and most strategic go-to-market channels, with direct impact on pipeline, revenue, and category positioning.

RESPONSIBILITIES:

Own the vision, strategy, and execution of Cresta’s global partner marketing function, building scalable programs that drive partner-sourced and partner-influenced pipeline
Design and operationalize a partner marketing model that supports multiple partner types, products, segments, and geographies
Develop partnership-specific messaging frameworks, joint value propositions, and supporting collateral that enable partners to effectively position and sell joint solutions
Partner closely with partner enablement to create and govern enablement programs, content hubs, and self-serve resources that support partner success
Analyze partner pipeline performance and win/loss dynamics to identify gaps, remove roadblocks, and unlock new growth opportunities across the partner ecosystem
Provide a data-driven point of view to influence product roadmap priorities based on partner feedback, deal insights, and market opportunity
Establish KPI frameworks, dashboards, and operating cadences to measure partner marketing impact and inform decision-making
Collaborate with RevOps and IT to evolve CRM, PRM, and marketing automation workflows that support partner motions at scale
Act as a cross-functional leader and connector across sales, marketing, product, and partnerships to ensure tight GTM alignment

QUALIFICATIONS:

8+ years of experience in partner marketing within a SaaS or B2B technology company
Proven success building and scaling partner marketing programs that drive measurable pipeline and revenue impact
Strong understanding of SaaS partner motions, including ISVs, SIs, GSIs, cloud marketplaces, and strategic alliances
Highly data-driven, with deep experience in pipeline metrics, attribution, ROI, and performance reporting
Executive-level communication skills with the ability to influence senior stakeholders across functions
Demonstrated ability to operate in ambiguous environments, build from zero, and scale programs as the business grows
Coachable, resilient, and highly motivated to drive outcomes

PREFERRED QUALIFICATIONS:

Experience in contact center technology or customer experience software
Experience in hypergrowth startups or scale-up environments
Background experience in product marketing or solutions marketing

PERKS & BENEFITS:

We offer a comprehensive and people-first benefits package to support you at work and in life:

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $180,000 – 220,000 + Equity

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]

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