About this role.
Playson is seeking a Promo Features Marketing & Commercialisation Lead to own the go-to-market strategy for their promotional products, including Power Blasts and Turbo Races. The role involves developing positioning, messaging, and sales enablement materials to drive operator adoption and revenue. You will collaborate with Product, Sales, and Marketing teams to execute integrated campaigns and optimize product launches. The ideal candidate has extensive experience in product marketing within the iGaming industry, with strong storytelling and stakeholder management skills. This is a remote-friendly position offering unlimited paid leave and professional development support.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Cover letter sample
I am writing to express my strong interest in the Promo Features Marketing & Commercialisation Lead position at Playson. With over eight years of experience in B2B product marketing within the iGaming sector, I have a proven track record of launching promotional tools that drive operator engagement and revenue.
At my previous role, I led the go-to-market strategy for a suite of gamification features, resulting in a 30% increase in operator adoption within six months. I excel at translating complex product capabilities into compelling value propositions and creating sales enablement materials that empower commercial teams.
I am particularly drawn to Playson’s innovative promotional products like Power Blasts and Turbo Races. My collaborative approach and data-driven mindset align perfectly with the cross-functional nature of this role. I am confident I can drive the commercial success of these features while fostering strong partnerships with Product and Sales.
I look forward to the possibility of contributing to Playson’s market leadership and would welcome the opportunity to discuss my candidacy further.
Sample interview questions
In my previous role at XYZ, I led the launch of a progressive jackpot system. I started by conducting competitor analysis and operator interviews to understand pain points. I then crafted messaging around 'player retention without extra cost' and created a suite of sales materials, including a demo video and ROI calculator. The launch resulted in a 25% increase in operator sign-ups within three months.
I use a framework based on market opportunity, revenue potential, and resources required. I collaborate with Product to understand technical feasibility and with Sales to gauge operator demand. For example, I once prioritized a free spins tool over a leaderboard because it had higher adoption potential and faster implementation, leading to a quicker ROI.
I have created one-pagers, pitch decks, product videos, and operator playbooks. To measure effectiveness, I track usage metrics like download rates and feedback from sales teams via surveys. In one instance, I created a battle card for competitors, which increased sales conversion by 15% as reported by the team.
I subscribe to industry newsletters like iGaming Business and attend conferences such as ICE London. I also set up Google Alerts for key competitors and participate in internal knowledge-sharing sessions. For example, when I noticed a trend in social casino features, I adjusted our messaging to emphasize player engagement, which resonated well with operators.
I facilitate a prioritization meeting where each team presents their top goals. We use a scoring system based on business impact and effort. For instance, when Sales wanted a quick launch but Product needed more development time, I proposed a phased rollout to balance both needs, starting with a minimal viable version to meet deadlines.
About the Role
Playson’s promotional tools, including Power Blasts, Flexible Free Spins, Grand Race, Turbo Races and the Power Chance Jackpot Family, are powerful products that help operators enhance player engagement, retention and revenue. As our Promo Features Marketing & Commercialisation Lead, you’ll own how these products are brought to market, transforming complex promotional features into commercially compelling solutions that operators understand, adopt and value. Working closely with Product, Sales and Marketing teams, you’ll develop positioning, go-to-market strategies, launch campaigns, sales enablement materials and operator communications, while continuously measuring performance and refining your approach. This role is about far more than delivering marketing campaigns, it’s about shaping how our promotional products are positioned, packaged, explained, sold and evolved to maximise their commercial success.
Key Responsibilities
Own the end-to-end commercialisation and marketing strategy for Playson’s promotional products throughout their lifecycle.
Develop compelling positioning, messaging and value propositions that translate complex product features into clear commercial benefits.
Define target audiences, use cases and competitive positioning for new and existing promotional tools.
Build and execute go-to-market strategies, ensuring successful launches for new features and product updates.
Collaborate closely with Product, Sales, Account Management and Marketing teams to deliver coordinated product launches.
Create high-quality sales enablement materials, including presentations, one-pagers, videos, operator guides and campaign toolkits.
Equip commercial teams with the resources and messaging needed to confidently promote and sell promotional features.
Plan and deliver integrated B2B marketing campaigns across multiple channels, including website, PR, social media and launch communications.
Partner with designers, content creators and external stakeholders to develop engaging marketing assets.
Monitor product launch performance, feature adoption and campaign effectiveness using commercial insights and stakeholder feedback.
Continuously optimise positioning, messaging, launch strategies and marketing materials to maximise commercial success.
Act as the marketing owner for promotional features, driving continuous improvement and ensuring products are positioned as commercially relevant and impactful.
Requirements
Extensive experience in Product Marketing, Product Commercialisation or Go-to-Market Strategies.
Previous experience within the online casino or iGaming industry.
Strong understanding of B2B product marketing and commercial strategy.
Experience launching complex products or features to market.
Excellent storytelling, positioning and messaging skills.
Experience creating sales enablement materials and commercial marketing assets.
Strong stakeholder management skills with the ability to influence cross-functional teams.
Excellent written and spoken English.
Nice to Have
Experience marketing casino promotional tools, engagement products or gamification features.
Experience working closely with Product Owners or Product Managers.
Knowledge of player engagement mechanics within online casino products.
Experience analysing campaign performance and commercial adoption metrics.
What We Offer
Benefit from a transparent and systematic quarterly bonus system.
We offer a flexible work schedule to accommodate your needs.
Choose to work remotely, providing greater flexibility and comfort.
Enjoy unlimited paid vacation leave, including bank holidays.
Take unlimited paid sick leave whenever necessary.
Get reimbursement for professional development courses and training. We provide access to the latest tools and training for continuous growth.
Our Recruitment Process
HR Interview
Hiring Manager Interview
Final Interview
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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