About this role.
AppLovin is seeking a Media Buyer for Emerging Channels to join their Growth Marketing team. This role involves launching and optimizing paid marketing campaigns across new channels like AI search, X, CTV, and out-of-home. The ideal candidate is a self-starter with hands-on experience in media buying, data analysis, and creative strategy. They will own the full cycle of testing, execution, and performance monitoring to drive measurable growth. The position offers a greenfield opportunity with significant budget and a data-driven team focused on proving incrementality.
Role DNA
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Job Complexity
3/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
4/5Salary analysis
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Core skills
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Cover letter sample
I am writing to express my strong interest in the Media Buyer, Emerging Channels position at AppLovin. With over 3 years of hands-on experience in paid media buying across multiple platforms, I have a proven track record of driving growth through structured testing, creative optimization, and data-driven decision making. In my previous role, I successfully launched and scaled campaigns on emerging channels, achieving significant improvements in ROAS and incrementality. I am particularly drawn to the greenfield opportunity at AppLovin and the chance to leverage my skills in a high-impact, data-centric environment. Thank you for considering my application; I look forward to contributing to your team.
Sample interview questions
In my previous role, I launched a paid search campaign for a new B2B product. I started by identifying high-intent keywords, created A/B test ad copy, and set up conversion tracking. Over three months, I optimized bids and audiences, resulting in a 40% increase in lead volume while reducing CPA by 20%.
I start with small-scale tests to gauge performance, setting clear hypotheses and KPIs. I allocate a small budget, test multiple ad formats and targeting options, and monitor closely. Once I identify promising signals, I scale gradually while running incrementality tests to ensure true impact.
While managing a display campaign, I used Google Analytics and a BI tool to analyze drop-off points. I noticed high bounce rates on landing pages, so I collaborated with the creative team to redesign the landing page and A/B tested new CTAs. This improved conversion rate by 15% and reduced bounce rate by 10%.
I first verify the conversion tracking setup, ensuring pixels or APIs are correctly implemented. Then I check for attribution window differences or data sampling. I document the discrepancy and compare time frames. If unresolved, I work with engineering to debug the issue, ensuring data accuracy for optimization.
I have used AI-powered bidding strategies like Target CPA and Smart Bidding on Google Ads. For creative, I've used tools to generate ad copy variations and test them automatically. I also leverage audience prediction models to find lookalike segments. This has increased efficiency and allowed me to uncover new audiences.
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We’re expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels. You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home.
The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help us drive rapid growth in a face-paced environment.
Why join
You’ll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data. If you love being early on new channels and proving impact with rigor, this is your seat.
What you’ll own
– Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
– Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms.
– Manage channels against internal goals and KPIs, and adjust spend toward what’s genuinely incremental
– Own creative strategy across channels – ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel
What we’re looking for
– 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
– Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops,
– Strong test-and-learn track record, data driven, and creative.
– Bonus if you have experience with landing page testing and conversion rate optimization
– Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.
Nice to have
– Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.
– Ad-tech, DSP, or marketplace background
– Direct experience driving ad creative strategy – you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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