About this role.
Nivoda is seeking a Growth and Demand Gen Lead to drive net-new customer acquisition for its B2B diamond marketplace. This hands-on role owns paid channels (Google/Meta), SEO/AEO, and account-based programs, with a focus on building scalable, repeatable demand engines. The ideal candidate has 5+ years in growth or demand gen, deep paid media expertise, and a data-driven mindset. The position starts as an individual contributor with a clear path to building a team. It emphasizes value-first marketing, using free tools and content to earn relationships with jewellers.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Growth and Demand Gen Lead position at Nivoda. With over 6 years of hands-on demand generation experience, I have built and scaled acquisition channels for B2B marketplaces, achieving measurable revenue growth. Your value-first approach to marketing resonates deeply with me, and I am eager to apply my expertise in paid media, SEO, and ABM to help Nivoda win new jewellers. I am known for my data-driven decision-making and ability to turn experiments into repeatable, scalable systems. I look forward to the opportunity to contribute to your mission of transforming the diamond industry.
Sincerely, [Your Name]
Sample interview questions
At my previous company, I noticed a high volume of organic search queries from small retailers looking for pricing tools. I created a free pricing calculator and optimized landing pages for those queries. This channel drove over 500 qualified leads per month within six months and reduced cost per lead by 40% compared to paid channels.
I use a combination of first-touch and multi-touch attribution models, depending on the sales cycle. For paid channels, I track cost per qualified lead and cost per customer. For SEO and content, I monitor organic traffic, lead form fills, and assisted conversions. I also work with data teams to set up UTM tagging and CRM integration to ensure every channel is measured consistently.
I would start with paid search because jewellers actively searching for solutions show high intent. Then I'd allocate a small portion to paid social for brand awareness and retargeting. SEO would be a long-term investment, creating content around jeweller pain points. ABM would focus on a shortlist of high-value accounts. I'd consistently measure performance and reallocate budget toward the most efficient channels.
I'd work with sales to define the ideal customer profile and select the top accounts. Then I'd create personalized campaigns using crafted content and direct outreach, leveraging tools like LinkedIn ABM and targeted ads. I'd meet regularly with the SDR team to refine messaging and ensure a smooth handoff of warm leads. Success would be measured by engagement rate and pipeline influenced.
I'd promote the Health Check across paid, SEO, and ABM channels, making it the primary call-to-action instead of product pages. The tool would gather key business data from jewellers, which we can use to segment and personalize follow-up. I'd create post-assessment email sequences that nurture leads with insights and relevant content, then pass engaged prospects to the SDR team for outreach.
🚀 About Nivoda
Nivoda is a fast-growing B2B marketplace that is transforming the global diamond and gemstone industry. We connect buyers and sellers across the world, processing $300M+ in annual transactions and unlocking a $350B industry opportunity. We move fast, think big, and care deeply about the businesses and people we serve.
🌍 Our Mission
The diamond trading industry has historically been fragmented, opaque, and inaccessible. Nivoda was founded to change that: to empower businesses of all sizes and locations to participate in a fair, efficient global marketplace. Every line of code, every integration, every automation we build brings us closer to that mission.
🤔 About the Role
We are looking for a Growth and Demand Gen Lead to own how Nivoda finds and wins new jewellers. This is a hands-on role for someone who lives in the channels and the numbers. You will run our paid, SEO, and account-based programs yourself, and you will be the person who works out which repeatable, scalable channels actually drive qualified leads, then builds them into an engine.
We do demand gen a particular way. Rather than pushing people to a product page and hoping, we lead with genuine value: free tools, content, and resources that help jewellers run better businesses, and we let that earn the relationship. Your job is to build the acquisition machine around that model and prove, channel by channel, what works.
You will start as an individual contributor with real ownership of the function, working alongside our paid, lifecycle, and GTM engineering talent. As the channels prove out and the work grows, there is a clear path to build and lead a team beneath you.
😎 What would YOU be doing?
Own net-new customer acquisition: set the demand-gen strategy, then go and execute it yourself, hands-on, across paid and beyond.
Run our paid channels day to day, Google and Meta to start. For now, the ad accounts are something you are in, not something you hand off.
Find and build repeatable, scalable channels that drive qualified leads. The goal is a system, not a string of one-off campaigns.
Grow our SEO and AEO (answer-engine) presence, so jewellers find us when they are looking for help, not only when we are paying to reach them.
Design and run account-based programs aimed at the specific jewellers we most want as customers.
Lean into our value-first model: point spend at free tools and content, like our Jeweller Business Health Check, rather than product pages, and build the funnel that turns that attention into signups.
Work inside our attribution from day one. Partner with our data and GTM engineering leads so every channel is measurable and every dollar is accountable.
Hand qualified leads off cleanly to the SDR team, and close the loop so you know which channels produce customers, not just clicks.
Raise the bar on how rigorously the whole team tests and scales growth ideas, wherever those ideas come from.
Report on what is working in plain terms, kill what is not, and reinvest in what is.
😉 What do we need from YOU?
5+ years in growth or demand gen, with a track record of building acquisition channels that scaled, not just managing a spend number.
Deep, hands-on paid expertise. You can build, run, and optimise Google and Meta campaigns yourself, today.
Real experience across more than one channel: paid plus some mix of SEO, ABM, lifecycle, or net-new experiments.
You think in systems, repeatable and measurable and scalable, and you are suspicious of any win you cannot explain or repeat.
Fluency with attribution and analytics. You start from the numbers and you can defend them.
Comfort as a hands-on IC on a small team, building process where none exists, with the ambition to grow into leading a team.
A bias for experiments. You ship, measure, learn, and move, rather than planning forever.
Happy to use AI and modern tooling to move faster.
⭐️ Nice to have
Experience acquiring small business owners, retailers, or a trade audience.
A marketplace, self-serve, or product-led growth background.
Hands-on with the tools in our stack: Google Ads, Meta, HubSpot, Salesforce, Clay, and Mixpanel.
Experience with a value-first or content-led acquisition model.
Real SEO and AEO depth as search shifts toward AI-generated answers.
🌟 Our culture and what we offer
We’re a high-growth company in an exponential expansion phase. We move fast, operate with low hierarchy, and give people real ownership from day one. If you want to work somewhere you can genuinely shape things: not just maintain them: Nivoda is the place.
🎁 Our current benefits
🕐 Flexible working hours and vibrant company culture
🏡 Remote work
📈 Opportunities for growth and learning
🌴 Unlimited holiday allowance
🚀 Chance to join during our exponential expansion phase
🤝 Equal Opportunity
Nivoda is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Even if it seems you don’t meet 100% of our musts, don’t let that stop you from applying: we hire for potential and mindset, not just a checklist.
Please submit your CV in English.
💼 Not quite the right role?
If this role isn’t for you but you’re excited about Nivoda, join our Talent Pool and we’ll reach out when something’s a better fit: nivoda.com/talent-pool
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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