About this role.
Customer.io is hiring a Mid-Market Account Executive in the UK or Ireland to drive new-business growth across EMEA. The role owns the full sales cycle for primarily sub-USD 50,000 ACV B2B SaaS or MarTech opportunities, including self-sourced prospecting, discovery, demos, negotiation, and closing. The successful candidate will manage both inbound and SDR-supported leads, maintain high outbound activity, and use consultative selling methods such as MEDDPICC. Close coordination with SDRs, Customer Success, and Technical Support is required to ensure lead quality and effective post-sale handoffs. Compensation is listed as USD 95,000 base plus USD 95,000 variable, or USD 190,000 OTE, subject to local market adjustment.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Mid-Market Account Executive role at Customer.io. I bring full-cycle B2B SaaS sales experience, including prospecting, discovery, product demonstrations, and closing new-business opportunities in mid-market accounts.
I am comfortable balancing SDR-supported demand with disciplined self-sourcing, using consultative discovery to connect customer challenges with measurable outcomes. My communication style is professional, collaborative, and focused on building trusted relationships across technical and business stakeholders.
I would welcome the opportunity to help Customer.io grow its EMEA customer base while contributing feedback, accountability, and empathy to the sales organization.
Sample interview questions
I begin by defining the ideal customer profile, prioritizing accounts with clear behavioral-messaging, lifecycle-marketing, or product-engagement needs. I use a structured cadence across email, phone, LinkedIn, and relevant triggers, then measure conversion rates by segment and messaging to refine activity. My goal is to create a predictable pipeline while maintaining strong qualification standards.
I use discovery to understand the prospect's current customer-engagement workflow, business objectives, technical environment, decision process, timeline, and impact of inaction. I ask open-ended questions, validate pain points with examples and metrics, and summarize the agreed priorities before positioning the solution. This ensures the demo is tailored to meaningful outcomes rather than generic product features.
I would use MEDDPICC to confirm measurable value, identify the economic buyer and decision criteria, map the decision process, and understand procurement or technical requirements. I would document potential champions and competition risks in the CRM, then create clear next steps with mutual commitments. This structure helps maintain forecast accuracy and prevents late-stage surprises.
I prepare by identifying the prospect's likely use case, audience, and existing communication challenges. During the demo, I connect each capability to a discovery-confirmed need, check for engagement throughout, and avoid showing features that do not support the buyer's priorities. I close with a recap of value, outstanding questions, stakeholders, and a specific next step.
I treat an objection as information rather than resistance and first clarify the underlying concern. For example, with pricing, I would reconnect the conversation to the agreed business impact, validate the investment process, and explore whether scope, timing, or proof requirements are the real issue. I would then provide relevant evidence and secure a concrete path forward rather than ending with an ambiguous follow-up.
Hello, I’m Ricci, Sales Manager at Customer.io in EMEA! We’re expanding our sales team in the United Kingdom and Ireland and seeking motivated and successful Account Executives at the Mid-Market level to join us! This role offers a unique opportunity to take your sales career to the next level, with potential for upward mobility.
As an Account Executive, you’ll represent Customer.io to prospective customers and drive growth within key market segments. This is a full-cycle sales role (prospect, demo, close), where you’ll be fielding both inbound and outbound demand.
About Customer.io
Over 9,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.
Responsibilities:
- Pipeline Development and Management: Build and manage a pipeline through self-sourced leads and SDR-supported leads to drive new customer acquisition.
- Full-Cycle Sales Execution: Lead the entire sales process from prospecting and discovery through demo and closing for deals typically under $50,000 ACV, focusing solely on new business acquisition within targeted accounts.
- Customer Needs Analysis and Solution Alignment: Conduct discovery calls to understand customer business challenges and goals. Position Customer.io‘s solutions to meet these needs effectively.
- Collaboration and Cross-Functional Feedback: Work closely with the SDR team for lead quality feedback and collaborate with Customer Success and Technical Support for a smooth hand-off post-sale.
- Performance Tracking and Reporting: Own and report on individual sales metrics, including pipeline status and progress towards targets, to support informed decision-making.
- High-Volume Prospecting: Engage in consistent cold and warm outreach to build and maintain a healthy top-of-funnel pipeline.
- Client Relationship Development: Nurture relationships within mid-sized accounts to uncover business needs and drive growth opportunities.
Qualifications:
- Experience: 2+ years of experience in full-cycle B2B SaaS or MarTech sales, handling mid-market accounts
- Location: We are currently hiring for positions based in the UK and Ireland. Candidates must be located in one of these regions to be considered for the role.
- B2B SaaS or MarTech Experience: Proven success in new customer acquisition and closing deals within the B2B SaaS space, preferably MarTech
- Sales Methodology: Familiarity with MEDDPICC or a similar framework that supports consultative selling and discovery to close.
- Communication Skills: Excellent written and verbal communication skills, with a professional and engaging presence to build rapport with new prospects.
- Problem Solving: Strong ability to identify customer business needs and position relevant solutions effectively to drive acquisition
- Deal Focus: Primarily handles mid-market accounts with shorter sales cycles and lower ACV deals
- Support: Works closely with our SDR team for lead generation, with a balance between inbound and self-sourced opportunities
Compensation & Benefits
We believe in transparency. We are offering a compensation package of $95,000 base + $95,000 variable for a total $190,000 OTE USD (or equivalent in local currency), subject to market rate adjustment.
We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.
Our Process
No gotchas, no trick questions – just a clear, human process designed to help both of us make an informed decision.
- 30-minute video call with Recruiter
- 45-minute video call with Hiring Manager
- 60-minute Mock Call w/ Hiring Team
All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.
Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.
Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.
Join us!
Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!
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