About this role.
Roboflow is hiring a high-agency Growth Marketing professional to build and operate its growth engine across website conversion, lifecycle programs, analytics, and go-to-market systems. The role combines technical marketing execution with AI automation, including LLM-powered workflows, APIs, webhooks, scrapers, and marketing-stack integrations. The hire will own experimentation and funnel performance from first touch through closed-won revenue, serving a technical B2B developer audience. This full-time, US-remote role works closely with the marketing lead, founders, and cross-functional teams in a distributed company.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would outline the original manual process, the tools and data sources involved, and the workflow I built using an LLM/API and automation platform. I would quantify impact using metrics such as hours saved, lead-response time, qualification accuracy, conversion rate, or pipeline created, and explain the monitoring and human-review safeguards I used.
I would first instrument the funnel and segment visitors by intent, source, and developer journey stage. I would identify the largest drop-offs, form hypotheses around messaging, documentation, product proof, and calls to action, then run prioritized experiments with clear success metrics. I would pair quantitative behavior data with user feedback to ensure changes provide immediate technical value rather than just superficial conversion lifts.
I start by defining lifecycle stages, source-of-truth ownership, identity resolution rules, and required events. I then connect product, website, CRM, and campaign data through reliable integrations, validate data quality, and build reporting from first touch through closed-won. I also document attribution assumptions so stakeholders understand both what the data proves and its limitations.
I would explain the hypothesis, audience, implementation, and pre-defined success threshold. If results failed to meet the threshold, I would share the evidence, identify whether the issue was positioning, channel fit, execution, or measurement, and either revise the highest-potential variable or stop the initiative quickly. The key is treating a negative result as useful information and reallocating effort decisively.
I would map activation milestones based on actions that correlate with retained usage, then use product events to trigger helpful, contextual email and in-app guidance. The journey would provide technical education, templates, examples, and prompts to reach the next successful outcome, followed by advocacy asks only after users demonstrate sustained value. I would continuously evaluate activation, retention, expansion, and referral metrics by cohort.
Who We Are
Our mission is to make the world programmable. Sight is one of the key ways we understand the world, and soon this will be true for the software we use, too.
We’re building the tools, community, and resources needed to make the world programmable with artificial intelligence. Roboflow simplifies building and using computer vision models. Today, over 1M+ developers, including those from half the Fortune 100, use Roboflow’s machine learning open source and hosted tools. That includes counting cells to accelerate cancer research, improving construction site safety, digitizing floor plans, preserving coral reef populations, guiding drone flight, and much more.
Roboflow is supported by great customers and investors, having raised over $63 million from Y Combinator, Google Ventures, Craft Ventures, Sam Altman, Lachy Groom, amongst other leading software investors.
Roboflowers are passionate builders who value ownership, accountability, and a bias toward action. We’re curious, hands-on with new tech, and prefer showing our work over talking about it. Many of us have a founder mindset and thrive in our high-autonomy environment.
What You’ll Do
You are building the machinery that powers our growth engine. You’ll be the intersection of engineering, marketing, and product, using AI to accelerate everything we do and building systems that scale our reach to the next 10 million developers. This is a high-impact, high-agency position to build a world-class growth function.
Responsibilities include:
Build AI Automations: Design and deploy AI-driven workflows to automate lead qualification, content distribution, and personalized outreach. You should be the person asking, “How can we use LLMs to do this 10x faster?”
Own the Website: Treat our website as a product. You’ll own the performance, experiments, and conversion paths, ensuring roboflow.com is a high-converting machine.
GTM Engineering: Build the connective tissue between our tools. Whether it’s connecting APIs, setting up webhooks, or building custom scrapers, you bridge the gap between marketing ideas and technical execution.
Lifecycle Marketing: Design the end-to-end user journey. You’ll use email flows, in-app triggers, and retention loops to turn a first-time user into a power user and advocate.
Analytics & Integration: You’ll ensure we have a clear view of our funnel from first touch to closed-won and find opportunities across all channels to increase leads, pipeline, and revenue. You have a track record of stitching together a Marketing stack and managing data pipelines.
Be a Generalist: On any given day, you might be building automations with Sales, working on a viral website for a product launch, or spinning up a new programmatic SEO strategy. You thrive on variety and aren’t afraid to dive into the unknown.
Ownership Mindset: end-to-end ownership of the infrastructure and the outcomes it produces
Who You Are
A Technical Generalist: You are technical enough to ship your ideas and can navigate a modern tech stack. You don’t wait for an engineer to build a tool for you; you build it yourself.
Automation Obsessed: You are an expert in the modern automation stack (Zapier, Clay, OpenAI API) and love finding ways to remove manual friction.
Data-Driven: You don’t just “feel” like a campaign worked; you prove it. You have deep experience with analytics tools (PostHog, Segment, Hex, etc.).
Growth Mindset: You understand that growth is a game of experiments. You ship quickly, measure, and iterate or kill projects based on how they perform.
Product-Minded: You understand developers and the B2B world. You know that marketing to this audience means being helpful, technical, and providing immediate value.
Who You’ll Be Working With
You will directly be working with our Marketing Lead, co-founders, and every department at the company to find stories and share them with the world
We are currently a team of ~120 team members located all over the US and Europe. Our team’s backgrounds range from high school whiz kids, former founders of technology companies and fashion lines, world-class engineers, CMOs to CEOs, and have experience scaling businesses to millions in revenue. We want to work with exceptional people with a diverse background. At this early stage, you’ll have the ability to work cross-functionally with many members of the team and solve a wide array of problems.
Introduction Phase:
[45m] Meet with hiring manager for introduction, Trevor Lynn, to assess for overall mindset and skill set
This first interview is a time to get to know more about the role, allow us to get to know you better, and ensure it’s a good fit for both parties to continue moving forward in the process
Team Interview Phase:
[60m] Meet with a Marketing team member
[60m] Meet with a Marketing team member
[30m] Meet with hiring manager, Trevor Lynn
Use this time to review specifics about the job description and ask questions before the project phase begins.
Project Phase:
You’ll build a project with Roboflow within a specified amount of time.
We check references and conduct a background check.
Final Interview Stage:
[60m] Meet with a Co-founder: Brad Dwyer, CTO or Joseph Nelson, CEO
[30m] Meet with Kate Wagner, Head of Operations
Note: you are welcome to request additional conversations with anyone you would like to meet and we will accommodate as best we can.
Where You’ll Work
Roboflow is distributed across the US and Europe. We currently have Hubs in New York City and San Francisco with a mindset of opening more offices as we grow. We provide opportunities (like team onsites in different cities) and resources (like a travel stipend) to work in person with other team members as much as you’d like, while also supporting remote team members. You can work from one of our Hubs, work from home, work at co-working spaces, etc. We want you to work where you work best. Learn more about how we work at Roboflow.
What You’ll Receive
To determine your salary, we use a number of market and data-driven salary sources. We review all salaries every 6 months to ensure we stay in line with the market.
📈 In addition to our cash compensation, we offer generous perks and benefits. Below are some of the highlights:
$4000/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers
$350/mo Productivity stipend to spend on things that make your work environment more productive, like high-speed internet at home or a co-working space
$350/mo AI Tools stipend
$150/mo team lunch stipend
$500/one time home office stipend
Cover up to 100% of your health insurance costs for you and your partner or family
Equity in the company so we are all invested in the future of computer vision
Introduction Phase:
[45m] Meet with hiring manager, Trevor Lynn to assess for overall mindset and skill set
Team Interview Phase:
[2 x 60m] Meet with the team
[30m] Meet with hiring manager
Use this time to review specifics about the job description and ask questions before the project phase begins.
Project Phase:
You’ll build a project with Roboflow within a specified amount of time.
We check references and conduct a background check.
Final Interview Stage:
[60m] Meet with Co-founder & CTO
[60m] Meet with CEO
[30m] Meet with Head of Operations to discuss culture
Not sure if this is you?
We want a diverse, global team with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, we encourage you to reach out to us at recruiting@robloflow.com or subscribe to our career newsletter by emailing “Subscribe” to operations@roboflow.com. We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.
Learn More About Us
At Roboflow, we believe great ideas come from everywhere—and everyone. We’re proud to be an Equal Opportunity Employer committed to building a diverse and inclusive team. We consider all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other legally protected characteristics.
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