Description:
I work full-time and have a small but engaged audience; I want a side income that fits limited hours. How should I weigh time-per-dollar, predictability, scalability, and audience expectations when choosing between one-off digital products, a paid membership, or direct consulting? What quick experiments and metrics (conversion rate, revenue per hour, churn) will give the clearest signal before investing heavily?
2 Answers
Think like a small resistance cell, not a corporate machine. If you need time-per-dollar fast, presell a single digital product or run a paid one-hour workshop to measure conversion and revenue per hour. If predictability matters more, test a tiny membership with a 14 day trial and see churn and activation in week one. For scalability, try a low-touch consulting funnel with a paid discovery call. Track conversion rate, revenue per hour including prep and follow up, churn, and LTV to CAC. Run 3 micro-tests at once and let cold numbers tell you where to double down.
Stop chasing the shiny scalable thing. Pick what fits your real hours.
If you hate support, memberships will eat you alive unless automated. Run two small bets.
Offer a high-price beta to a few superfans to learn actual delivery time and outcomes. Open an evergreen checkout at two different prices and require a deposit to measure real intent. Track price elasticity, refund ratesupport minutes per sale, owner-dependent revenue ratio. Then cut the loser.
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