Explain how to price UGC bundles for brands

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Been making short-form videos for a few small creators and now a brand wants me to pitch a UGC package 📱 I can do the filming and edits, but I have no idea how to set a rate for a bundle with 3 videos, 5 raw clips, and one round of revisions. Should I charge per asset, per package, or based on usage rights? I do not want to underprice myself, but I also do not want to scare them off. How are people pricing this kind of side hustle work right now?

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Answer 1 · 2026-06-15T05:50:15+00:00

Brand worrk’s usually been easiest for me to price as a package, then add usage rights on top if they want ads or paid placements. For 3 videos, 5 raw clips, and one revision round, I’d set a base fee per deliverable, then bundle it with a slight discount so it feels clean. Usage can double the quote fast, but could be totally different for u tho. What kind of brand is it

Answer 2 · 2026-06-17T13:22:08+00:00

Price it as a package, then break out usage rights separately 📱 If you price per asset only, brands squeeze extras into "small tweaks." Bad move. Set a base for filming plus edits, then add fees for ad use, whitelisting, or long-term licensing. Keep revisions limited.

Answer 3 · 2026-06-17T01:13:15+00:00

Yeah, pricing this stuff is messy when you’re new to it. For a bundle like that, I’d quote a package first, then tack on usage rights if they want paid ads. For 3 videos plus 5 raw clips, I’d start around $600-$1,200 base, then add 25%-100% for commercial usage depending on length and platforms.