Description:
Been making short-form videos for a few small creators and now a brand wants me to pitch a UGC package 📱 I can do the filming and edits, but I have no idea how to set a rate for a bundle with 3 videos, 5 raw clips, and one round of revisions. Should I charge per asset, per package, or based on usage rights? I do not want to underprice myself, but I also do not want to scare them off. How are people pricing this kind of side hustle work right now?
14 Answers
Package it. Per-asset pricing turns into a mess fast. Quote one production fee for the 3 videos, 5 raw clips, and 1 revision round, then add usage rights as a separate line if they want paid ads or broader posting. I watched a whole team get burned by mixing license fees into the base - clean package on the front end keeps your rate strong and makes upsells easy.
Package pricing has been safer for me. Per-asset invites nickel-and-dime stuff. I’d quote one base for filming, editing, and the revision round, then add usage rights separately if they want ads or whitelisting. Mistake to avoid: giving raw clips the same weight as polished videos. That usually undercuts you fast. If they push back, trim scope before dropping rate. What kind of brand is it?
Brand worrk’s usually been easiest for me to price as a package, then add usage rights on top if they want ads or paid placements. For 3 videos, 5 raw clips, and one revision round, I’d set a base fee per deliverable, then bundle it with a slight discount so it feels clean. Usage can double the quote fast, but could be totally different for u tho. What kind of brand is it
Brands love pretending 8 deliverables is one “simple bundle” 📱 I’ve seen per-asset pricing turn into nickel-and-dime chaos. Quote a production package first, then add usage as a separate line. For 3 videos, 5 raw clips, 1 revision round - think $700 to $1,500 base, then +50% to +200% if they want paid ads or long-term licensing 💸
Price it as a package, then break out usage rights separately 📱 If you price per asset only, brands squeeze extras into "small tweaks." Bad move. Set a base for filming plus edits, then add fees for ad use, whitelisting, or long-term licensing. Keep revisions limited.
Yeah, pricing this stuff is messy when you’re new to it. For a bundle like that, I’d quote a package first, then tack on usage rights if they want paid ads. For 3 videos plus 5 raw clips, I’d start around $600-$1,200 base, then add 25%-100% for commercial usage depending on length and platforms.
Package it first. Use one base fee for filming, 3 edits, 5 raw clips, and 1 revision round - then list usage rights separately if they want ads or broad reposting. I priced a similar bundle too cheap once and got squeezed on “just one more cut.” Set the package where your time feels paid, then charge extra for commercial use
Package pricing's cleaner for this, then usage rights get tacked on if they want ads or whitelisting. 3 videos plus 5 raws, i'd price the base from your time + revision limit, then add a license fee so you don't get squeezed later
Package it first, then split usage rights out clean. Quote one base for filming plus edits plus 1 revision round, price the 5 raw clips lower than polished vids, then add a separate license fee if they want ads, whitelisting, or long-term reposting
Package it. Perr-asset pricing gets goofy fast. Brands start counting every raw clip like it’s gold. I’ve seen cleaner deals with one production fee for the 3 videos, 5 clips, and revision rounnd, then a separate license if they want ads or broad usage. That keeps your quote sharp and leaves room to charge more when the work actually scales
I’ve priced a lot of UGC like this, and per-asset math gets messy fast because brands start treating raw clips like bonus inventory. Skip the idea that every file needs its own tiny sticker price. Quote one package for production - 3 edits, 5 raws, 1 revision round - then add usage rights only if they want organic-only posting is often enough to keep it simple.
Price the bundle, not each file. Quote 3 videos + 5 raws + 1 revision as one production fee, then add usage rights separately. Start around $600-$1,500 base for small brands, then charge 50%-200% extra for paid ads or long-term licensing.
Package pricing is usually cleaner for this. Per-asset can get weird fast. For your bundle, set one production fee for filming, editing, and the revision round, then add usage rights as a separate line if they want paid ads or broad posting. Not sure if this applies to you but I’d also price raw clips lower than polished videos. Bands often ask for more later. What kind of usage are they asking for
package it first, that’s what worked best for me when a small skincare brand tried to turn 3 vids into 9 little asks. i’d set one production fee, then add a separate usage/licensing line if they want ads, whitelisting, or long-term use - that’s where the real money sneaks in.
Join the conversation and help others by sharing your insights.
Log in to your account or create a new one — it only takes a minute and gives you the ability to post answers, vote, and build your expert profile.