Director of Growth Marketing, UK

Remote from: UK
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 21 May 2026
Apply before: 21 Jun 2026
Experience level: Director
Views / Applies: 9 / 1

The toilet paper that helps build toilets.

Consumer Goods
2012

AI Summary

The Director of Growth Marketing, UK role at Who Gives A Crap involves leading the UK acquisition strategy, managing a team, and driving DTC growth for an eco-friendly household essentials brand that donates 50% of profits to clean water and sanitation. The position requires data-driven decision-making, creative strategy, and partnership development to scale the business. The company has a strong social mission and offers a competitive, purpose-led work environment. The role reports to the Global Growth team and collaborates with the UK Brand team.

Job Complexity

Easy Hard

AI Insight The role requires a high level of strategic leadership, cross-functional collaboration, and data-driven marketing expertise, with direct reports and ownership of commercial targets, making it challenging but not the most senior executive level.

Salary Analysis

AI Insight The salary for this role is not explicitly provided, but based on market data for a Director of Growth Marketing in the UK, the median salary is estimated at $140,000 USD. This is competitive for a purpose-led scale-up and aligns with the company's commitment to market-informed salaries.

Key Skills

Growth Marketing DTC Acquisition Strategy Data-Driven Marketing Creative Strategy Channel Optimization Team Leadership Partnership Development Performance Marketing UK Market

Cover Letter Sample

Dear Hiring Team,

I am writing to express my strong interest in the Director of Growth Marketing, UK position at Who Gives A Crap. With over 8 years of experience in driving DTC growth and leading acquisition strategies, I am excited about the opportunity to contribute to a company that combines commercial success with a powerful social mission. My background includes scaling businesses in the UK market, managing high-performing teams, and optimizing channel performance to achieve ambitious targets.

In my previous role, I successfully led a cross-functional team to grow new customer acquisition by 40% year-over-year while improving payback periods. I am adept at using data and creative insights to drive efficiency, and I thrive in fast-paced, purpose-driven environments. I am particularly drawn to Who Gives A Crap’s commitment to clean water and sanitation, and I am eager to apply my skills to help further this mission.

Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to the revolootion.

Sincerely, [Your Name]

Possible Interview Questions

How would you approach developing the UK acquisition strategy for a DTC brand with a strong social mission?

I would start by analyzing historical performance data, customer segments, and channel efficiency. Then, I'd set clear commercial targets and prioritize channels that align with the brand's mission. I'd also test new channels like partnerships and influencers, ensuring a full-funnel approach that balances efficiency and growth.

Describe a time you used data to pivot a growth strategy and deliver results. What was the outcome?

In a previous role, we saw declining ROAS on paid social. I analyzed incrementality data and found that a significant portion of conversions were organic. I reallocated budget to high-intent channels like search and email, resulting in a 15% improvement in overall payback period and a 20% increase in new customer acquisition.

How do you manage and develop a team of growth marketers?

I believe in setting clear goals, providing regular feedback, and fostering a culture of experimentation. I hold weekly one-on-ones, use performance rituals like OKRs, and encourage team members to pursue learning opportunities. I also lead by example in data-driven decision-making and cross-functional collaboration.

What metrics do you consider most important for measuring the success of a growth marketing director?

Key metrics include new customer acquisition cost, payback period, customer lifetime value, channel efficiency, and creative testing velocity. Additionally, team engagement and performance against commercial targets are critical. These metrics ensure both short-term results and long-term sustainable growth.

How would you integrate the UK brand team's objectives with the global growth team's strategy?

I would establish regular alignment meetings, share data and insights, and create joint KPIs where possible. For example, coordinating brand campaigns with acquisition tactics to ensure consistent messaging and efficient spend. I'd also advocate for local needs in global strategy discussions, ensuring the UK market's unique characteristics are addressed.

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.

We operate scaling businesses in the UK, US, Canada and Australia. Our amazing team of 250+ people is based in Australia, the UK, the Philippines, China, and the US. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

You’re the engine room of our UK growth, taking the wheel of our commercial performance to scale our DTC business. You’ll blend data-driven wizardry with creative strategy to ensure every pound we spend helps us get more toilets to people who need them.

As Director of Growth, you will:

Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.
Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency.
Own the UK DTC new customer forecast and the monthly performance budget allocation.
Identify and scale new local channels and partnerships to drive incremental growth.
Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.

Let’s talk about you

You are a Leader in our Role Family and are expected to coach our values. As such you will be responsible for managing and developing direct reports – initially this will be a Creative Strategist and Partnerships & Influencers Manager.

In this role, we expect you to:

Define and cascade clear monthly and quarterly acquisition and efficiency targets for the UK market.
Design and execute the roadmap for UK-specific growth initiatives and prioritise team work.
Bridge the gap between the UK Brand team and Global Growth team, ensuring local needs are represented.
Pivot budget and strategy based on real-time performance data to drive incremental customer growth.

Metrics that matter:

UK DTC Commercial Performance: Delivering on acquisition targets within budget to hit targeted payback periods.
Creative Effectiveness: Monthly creative testing velocity aiming for a 5-10% improvement in CVR year-on-year.
Team Performance & Engagement: Achievement of engagement scores and completion of performance rituals.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world,generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).
Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

Apply now >