About this role.
Otis is seeking a Director of Global Marketing for Digital Solutions to lead the marketing strategy for its digital portfolio, including customer portals, IoT products, and AI-driven insights. This role is critical in transforming Otis from an elevator manufacturer into a connected mobility company. The director will develop go-to-market strategies, build marketing capabilities, and drive customer adoption globally. Key responsibilities include defining the marketing vision, establishing sales enablement frameworks, and measuring commercial impact. The position reports to the Sr. Director of Global Marketing and offers a salary range of $170,000-$190,000 USD.
Role DNA
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Job Complexity
5/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Director, Global Marketing (Digital Solutions) position at Otis. With extensive experience in B2B product marketing and digital transformation, I have led go-to-market strategies that drove significant adoption and revenue growth. I am particularly drawn to Otis's vision of becoming a connected mobility leader and am confident I can build the marketing capability to accelerate digital adoption. My background in customer intelligence, sales enablement, and cross-functional leadership aligns well with this role's requirements. I look forward to the opportunity to contribute to Otis's digital future.
Sample interview questions
I would start by understanding customer personas and market segments through research and interviews, then define value propositions using a positioning framework. Next, I'd create a roadmap of campaigns aligned with product launches, and establish metrics like pipeline and adoption rates to measure success.
At my previous role, I led the launch of an IoT analytics platform for manufacturing clients. I created sales enablement materials, conducted training workshops, and ran targeted ABM campaigns. Adoption increased 40% in six months.
I assess current gaps, define roles and processes, and pilot test with a small team. I leverage best practices from other industries and invest in training. I also build cross-functional partnerships with product and sales teams to ensure alignment.
Key metrics include marketing-influenced pipeline, product adoption rates, revenue attribution, customer engagement (e.g., portal logins), campaign ROI, and sales utilization of enablement tools.
I would develop global frameworks and toolkits for messaging and campaigns, while allowing regional adaptation. Regular sync meetings, shared dashboards, and a center of excellence model would foster alignment and knowledge sharing.
Date Posted:
2026-07-17
Country:
United States of America
Location:
OTCTH: Connecticut Home Offices Remote Location, Remote City, CT, 06032 USA
Director, Global Marketing (Digital Solutions)
Location: US (Flexible)
Reports to: Sr Director, Global Marketing
The Opportunity
Otis is transforming from a world-leading elevator manufacturer and service provider into a connected mobility company. Digital solutions such as customer portals, connected services, AI-driven insights and IoT-enabled products are becoming key differentiators and growth drivers. We are seeking a Director, Global Marketing (Digital Solutions) to define and execute the global marketing strategy for our digital portfolio, translating technology into compelling customer value propositions that accelerate adoption, commercial growth and customer loyalty.
Why This Role Matters Now
Otis has 2.3 to 2.5 million units under maintenance worldwide, we are uniquely positioned to create new revenue opportunities and strengthen customer relationships
Digital solutions are becoming a strategic growth pillar
Customers increasingly expect connected, data-driven outcomes rather than equipment alone.
Otis has an opportunity to position itself as a leader in connected mobility, differentiating itself through software, AI and digital services.
24–36 Month Mandate
Develop and execute the global go-to-market strategy for the digital solutions portfolio.
Increase customer awareness, adoption and commercial performance of digital offerings.
Connect with customers, build differentiated messaging, customer personas and value propositions.
Create scalable launch frameworks and regional marketing toolkits.
Establish thought leadership in connected buildings, AI and predictive services.
Create measurement frameworks linking marketing to pipeline, adoption and revenue.
Build a scalable enablement model embedded into onboarding, coaching, and execution
Key Responsibilities
1. Define the Global Digital Solutions Marketing Strategy
Develop the long-term global marketing vision and strategy for Otis’ digital solutions portfolio.
Establish the strategic marketing roadmap aligned with Otis’ growth ambitions and digital transformation strategy.
Define the marketing operating model, governance and best practices for digital solutions across global and regional teams.
Prioritize investment and marketing activities based on commercial opportunity and customer value.
2. Build the Digital Solutions Marketing Capability
Create and establish a new global marketing capability dedicated to digital products and connected services.
Develop scalable processes, frameworks and playbooks for product launches, customer adoption and lifecycle marketing.
Introduce modern B2B product marketing practices and ways of working.
Define how digital marketing integrates with Product Management, Sales, Regional Marketing and Digital Technology.
3. Own the Global Go-to-Market Strategy
Lead the end-to-end go-to-market strategy for all digital solutions.
Define market segmentation, customer personas and buying journeys.
Connect with customers and develop compelling value propositions and positioning.
Build, develop and execute launch & promotional strategies for new and existing digital solutions.
4. Establish Customer & Market Intelligence
Build Voice of Customer programmers.
Conduct customer interviews.
Develop customer personas.
Understand digital buying behavior.
Monitor competitors.
Benchmark industry best practice.
Identify future market opportunities
6. Sales enablement
Sales playbooks & training
Customer presentations
ROI tools
Battlecards
Customer stories and case studies
7. Measure Commercial Impact
Digital pipeline
Adoption
Revenue & Sales
Product launch success
Campaign ROI
Customer engagement
Sales utilization
Market share (where measurable)
Leadership
Partner & influence regional leadership teams and cross-functional teams
Establish and operate a governance
Ideal Candidate Profile
Experience
10+ years in B2B product marketing, digital solutions marketing or SaaS marketing.
Experience marketing IoT, connected assets, software platforms or industrial digital solutions.
Track record delivering global product launches and go-to-market strategies.
Experience in matrix organizations with global and regional stakeholders.
Background in building technologies, industrial automation or enterprise software preferred.
Capabilities
Strategic product marketing
Go-to-market leadership
Value proposition development
Customer-centric mindset
Commercial acumen
Data-driven decision making
Executive communication
Stakeholder influence
Digital marketing and demand generation
AI and technology literacy
Organizational Scope
Global responsibility for the digital solutions marketing portfolio across the Americas, EMEA, China and Asia Pacific. Partners closely with Product Management, Global Sales, Digital Technology, Regional Marketing, Communications and external agencies. High visibility with Global Marketing and Growth leadership.
Impact
This role will shape how Otis brings digital innovation to market. Success will be measured by increased adoption of digital solutions, stronger marketing-influenced pipeline, improved customer engagement, accelerated product launches, stronger sales enablement and measurable revenue growth from connected services.
The salary range for this role is $170,000-$190,000. Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.
If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.
Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry’s largest Service portfolio.
You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.
When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you’ll gain working alongside the best and brightest, keep us connected and on the cutting edge.
We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.
Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do. We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.
Become a part of the Otis team and help us #Buildwhatsnext!
Otis is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at careers@otis.com.
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