About this role.
Double Care ABA is seeking an experienced SEO Specialist to lead organic growth and drive qualified client inquiries for ABA therapy services across Virginia. This remote role requires a data-driven professional skilled in technical SEO, local SEO, content strategy, and AI-powered search optimization. The specialist will manage Webflow websites, perform audits, build backlinks, and collaborate with marketing and development teams to increase enrollments. Success is measured by tangible business outcomes, including organic traffic growth, lead generation, and conversion rates.
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the SEO Specialist position at Double Care ABA. With over 5 years of experience in driving organic growth and lead generation, I have developed a proven ability to implement data-driven SEO strategies that deliver measurable business results.
I have extensive experience with Webflow, technical SEO, and local SEO for multi-location businesses, which aligns perfectly with your needs for expanding visibility across Virginia. I also stay at the forefront of AI-powered search optimization, ensuring content remains visible in emerging search platforms.
I am eager to contribute to your mission of making quality behavioral therapy accessible by increasing qualified client inquiries and enrollments. Thank you for considering my application; I look forward to discussing how I can add value to your team.
Sincerely, [Your Name]
Sample interview questions
Yes, I have managed several Webflow sites. I use Webflow's CMS features, custom code for schema markup, and ensure proper meta tags, redirects, and site architecture. I also work with developers to handle more complex technical implementations.
I set up goals in GA4 to track conversions like form submissions and phone calls. I also use Search Console and Looker Studio to report on organic traffic, keyword rankings, and conversion rates. I correlate SEO efforts with business outcomes to show ROI.
I have worked with healthcare and service businesses with multiple locations. I create location-specific landing pages, optimize Google Business Profiles, manage citations and reviews, and implement structured data for local businesses.
I focus on creating comprehensive, authoritative content that answers user intent directly. I also use structured data to help AI understand the content. Staying updated on algorithm changes is key.
At my previous job, I revamped the local SEO strategy, optimized service pages, and built a new content program. Within six months, organic traffic doubled and monthly inquiries increased by 40%.
This is a remote position.
About Us
Double Care ABA is a growing Applied Behavior Analysis (ABA) company providing high-quality therapy services for children with autism across Virginia. Our mission is to make quality behavioral therapy accessible to families while delivering exceptional care.
We are seeking an experienced SEO Specialist to improve our online visibility, increase qualified website traffic, and generate more client inquiries and enrolment throughout Virginia. We want someone who can deliver measurable results , not just reports. The ideal candidate should be data-driven, proactive, and capable of developing a long-term SEO strategy that directly contributes to increased client intake.
Position Summary
The SEO Specialist will be responsible for developing and executing a comprehensive SEO strategy that drives qualified client inquiries and new client acquisition for our ABA services throughout Virginia . This role goes beyond improving search rankings—it requires creating measurable business growth by increasing organic traffic, local visibility, and conversion rates.
The ideal candidate is highly analytical, experienced in both traditional and emerging SEO strategies (including AI-powered search optimization), and comfortable collaborating with marketing and web development teams. Experience managing websites built on Webflow is required.
Key Responsibilities
- Develop and execute a comprehensive SEO strategy focused on generating qualified leads and increasing new client enrollments.
- Perform comprehensive technical SEO audits and implement recommendations to improve website health, crawlability, indexing, Core Web Vitals, and overall search performance.
- Conduct keyword research and search intent analysis focused on ABA therapy, autism services, and local healthcare searches throughout Virginia.
- Optimize website content, landing pages, and service pages for both search engines and conversions.
- Develop and execute local SEO strategies to improve visibility across multiple Virginia service areas.
- Optimize and manage Google Business Profiles to increase local search rankings and phone inquiries.
- Build and maintain high-quality backlinks through ethical (white-hat) outreach and digital PR strategies.
- Monitor competitor SEO strategies, backlink profiles, keyword rankings, and content performance to identify growth opportunities.
- Develop and execute AI SEO strategies, including optimizing content for AI-powered search experiences and generative search platforms while staying current with evolving search engine algorithms.
- Collaborate with internal teams to implement SEO best practices on Webflow, ensuring technical and on-page optimization is maintained.
- Manage website updates, SEO improvements, redirects, metadata, schema markup, and landing page optimization within Webflow.
- Track keyword rankings, organic traffic, conversions, lead generation, and ROI using:
- Google Analytics 4 (GA4)
- Google Search Console
- Looker Studio
- Ahrefs, SEMrush, or similar tools
- Create SEO-focused content strategies, blog calendars, and landing pages that support both organic rankings and lead generation.
- Produce monthly reports highlighting SEO performance, client acquisition metrics, competitor insights, and recommendations for continuous improvement.
Required Qualifications
- Demonstrated success generating qualified leads and new clients through SEO strategies.
- Experience managing and optimizing websites built on Webflow.
- Strong technical SEO knowledge, including site architecture, structured data, Core Web Vitals, crawl optimization, indexing, and schema markup.
- Experience developing and executing local SEO campaigns for multi-location businesses.
- Experience with AI-driven SEO strategies and an understanding of how AI-powered search engines and generative search influence rankings and content visibility.
- Proven experience conducting competitor analysis and translating insights into actionable SEO strategies.
- Strong understanding of conversion rate optimization (CRO) and how SEO contributes to business growth.
- Excellent analytical, problem-solving, and communication skills.
Double Care ABA is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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