About this role.
This SEO Associate role at The SMB Team involves supporting SEO efforts for a fast-growing legal marketing company. Responsibilities include keyword research, on-page optimization, content creation, link building, analytics, and collaboration. The position offers a salary of $60,000 annually, with benefits like 75% paid medical/dental/vision, quarterly bonuses, unlimited vacation, and WFH flexibility. Candidates need at least 1 year of SEO experience and strong analytical skills. This is a junior-level role ideal for someone looking to grow in SEO within a dynamic, fast-paced environment.
Role DNA
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Job Complexity
2/5Pace & Pressure
4/5Autonomy Level
3/5Communication Load
4/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the SEO Associate position at The SMB Team. With over a year of hands-on SEO campaign management experience and a strong command of keyword research, Google Analytics, and on-page optimization, I am confident in my ability to contribute to your fast-growing legal marketing team. I am particularly drawn to your company's emphasis on education and growth, and I am eager to bring my analytical and content optimization skills to help improve organic traffic and user engagement. Thank you for considering my application; I look forward to the opportunity to discuss how I can support your team’s success.
Sample interview questions
I would start by identifying the business's target audience and core services. Then I'd use tools like Google Keyword Planner, Ahrefs, and SEMrush to find relevant keywords with high search volume and low competition, considering search intent. I would also analyze competitor keywords and categorize them into informational, transactional, and navigational buckets. Finally, I would map these keywords to specific pages on the site to ensure alignment.
I would begin with keyword research to select a primary key phrase with good search intent. Then I'd optimize the title tag, meta description, headers, and URL to include the keyword naturally. The content itself should be comprehensive, readable, and engaging, with internal links to related pages and external authoritative sources. Finally, I'd compress and add alt text to images to improve page speed and accessibility.
I track KPIs such as organic traffic, keyword rankings, click-through rate, bounce rate, and conversion rate. Using Google Analytics and Search Console, I monitor trends over time and compare against goals. I also look at leading indicators like impressions and avg position to identify opportunities. Success is ultimately measured by increased qualified organic traffic that leads to conversions, such as form fills or calls.
On-page SEO refers to optimizations made directly on the website, including content, title tags, meta descriptions, internal linking, and site speed. Off-page SEO involves external actions that build trust and authority, primarily backlinks, along with social signals and brand mentions. Both are essential, but on-page controls how well a page communicates relevance to search engines, while off-page demonstrates the site's credibility to others.
I follow trusted sources like Google Search Central Blog, Moz, Ahrefs, and Search Engine Journal. I also participate in webinars and SEO communities. When an algorithm update occurs, I analyze any fluctuations in rankings or traffic for my sites and adjust strategies accordingly. Continuous learning is key in SEO, so I regularly take courses and read case studies.
Have you enjoy assisting in conducting keyword search, optimizing website content, and analyzing SEO performance metrics to improve organic traffic and user engagement? Are you someone that loves fast growth and learning?
If you answered “yes” to these questions, keep reading.
The SMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide and we are looking for a Junior SEO Specialist to join our team!
WHAT’S IN IT FOR YOU?
📈 An opportunity to be a part of the #1 Fastest Growing Legal Marketing & Coaching Company in the U.S.
🦷 BENEFITS – We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
💰 BONUSES – An opportunity to earn quarterly bonuses based on performance.
☀️ UNLIMITED VACATION TIME – We encourage you to take time to recharge so you can be your best here at work.
💡 EDUCATION – Team member education and learning budget on courses, events and books.
🌴 FUN – Company activities, outings, and retreats.
💲 INVESTMENTS – Simple IRA WITH a 3% Match.
💻 WORK STYLE – WFH or come to the office. The choice is yours!
The salary for this role is $60,000 annually.
Key Responsibilities:
- Keyword Research: Conducting thorough keyword research to identify relevant and high-traffic keywords to target for optimization efforts. This involves understanding the audience’s search intent and how it aligns with the website’s content and offerings.
- On-Page Optimization: Implementing on-page SEO strategies, such as optimizing title tags, meta descriptions, headers, and images, to improve page relevance and user experience. This also includes ensuring website content is high-quality, keyword-rich, and provides value to the target audience.
- Content Creation and Optimization: Assisting in the creation and optimization of content for the website, including blog posts, product descriptions, and other web pages. This involves ensuring content is optimized for both search engines and users, with appropriate use of keywords, readability, and engagement factors.
- Link Building: Supporting efforts to acquire high-quality backlinks from reputable websites to improve domain authority and search rankings. This may involve outreach, content promotion, and collaboration with influencers and content creators.
- Analytics and Reporting: Monitoring and analyzing SEO performance using tools like Google Analytics, Google Search Console, and other SEO software to track rankings, traffic, engagement metrics, and other key performance indicators (KPIs). Preparing reports to highlight successes, opportunities, and areas for improvement.
- SEO Strategy and Planning: Contributing to the development and execution of SEO strategies and campaigns in collaboration with the SEO team. This involves staying up-to-date with SEO trends and algorithm updates to adapt strategies accordingly.
- Collaboration: Working closely with other departments, such as content, marketing, and web development teams, to ensure SEO strategies are integrated and aligned with overall business goals.
Requirements
- 1+ year experience managing SEO campaigns and documented SEO understanding which includes: Basic Understanding of SEO Principles: A foundational knowledge of SEO tactics, including keyword research, on-page optimization, link building, and the ability to analyze performance metrics using tools like Google Analytics and Google Search Console.
- Content Optimization Skills: The ability to effectively optimize website content for both search engines and user experience, incorporating relevant keywords naturally while ensuring the content is engaging and valuable to the audience.
- Analytical and Problem-Solving Abilities: Strong analytical skills to interpret data and performance metrics, identify trends and issues, and implement solutions to improve SEO outcomes. This includes a willingness to continuously learn and adapt strategies based on search engine algorithm updates and industry best practices.
If this sounds like everything you love to do, we’d like to meet you! It’s challenging. It’s fast-paced. Your job description may change. But the rewards of accomplishment are amazing!
Benefits
SMB Team is a rapidly-growing marketing agency and coaching business for lawyers. After four years of 300% year-over-year growth, we have quickly become one of the top brands in the legal industry.
Bottom Line: We change lives. Want proof? Read our Google My Business reviews.
The SMB Team is an Equal Opportunity Employer. The policy of The SMB Team is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The SMB Team is an Equal Opportunity Employer – Minority/Female/Disabled/Protected Veterans
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