About this role.
Senior Director, Customer Lifecycle Marketing at AlphaSense will lead the creation and scaling of a new marketing function focused on driving usage and engagement for consumption-based offerings. This strategic role involves defining the operating model, experimentation framework, and digital-first programs that accelerate time-to-value and expand product adoption, particularly for API solutions. The director will partner extensively with Product Marketing, Customer Success, Sales, and Product teams to leverage behavioral data and customer insights for personalized enterprise lifecycle programs. Success will be measured through consumption-based revenue, product utilization, time-to-value, and feature engagement. This is a high-impact leadership opportunity to shape the future of customer growth at a fast-paced B2B AI company.
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Senior Director, Customer Lifecycle Marketing role at AlphaSense. With over a decade of experience in enterprise B2B SaaS marketing, I have a proven track record of building lifecycle programs that drive product adoption and usage growth. My expertise in leveraging behavioral data, fostering cross-functional collaboration, and scaling new initiatives aligns perfectly with the goals of this role. I am eager to bring my strategic leadership to AlphaSense and help shape the future of customer engagement for your next-generation products.
Sincerely, [Your Name]
Sample interview questions
I would start by understanding the customer journey, defining key success metrics, and identifying high-impact opportunities. Then I would establish a cross-functional working group to align on goals, build a data foundation to track behavior, and design a series of experiments to test messaging and tactics. Finally, I would create a roadmap for scaling what works.
Success metrics would include consumption-based revenue, activation rate, time-to-value, feature adoption, and engagement frequency. I would also track expansion revenue and customer health scores to understand long-term impact. Regular reporting to stakeholders and iterative optimization based on these metrics would be essential.
In my previous role, I led a cross-functional initiative to improve onboarding for enterprise customers. I worked with Customer Success to identify friction points, with Sales to align on messaging, and with Product to prioritize feature improvements. As a result, we increased time-to-value by 30% and saw a significant uptick in feature adoption.
API products require a developer-centric approach. The lifecycle needs to consider developer onboarding, documentation, sandbox trials, and integration milestones. Marketing would need to deliver technical content, code samples, and best practices. Engagement tracking would focus on API calls, usage patterns, and integration depth, rather than just logins.
I would prioritize based on impact and effort, using data to identify the largest opportunities for revenue or adoption growth. I would also consider the stage of the customer journey and where the biggest drop-offs occur. By running controlled experiments, I can quickly test ideas and allocate resources to the most effective programs.
About AlphaSense:
The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.
The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!
About the Role:
We are seeking an experienced lifecycle marketer to build and scale a new function accelerating customer growth for our consumption-based offerings. This role is ideal for a leader skilled in driving usage and engagement within an API-first environment.
You will define the strategy, operating model, and experimentation framework to boost feature adoption, expand consumption, and drive measurable revenue. This role focuses on leveraging product and behavioral data, customer insights, and cross-functional collaboration to guide enterprise customers through feature adoption and expansion, creating personalized, scalable approaches for each integration.
You will partner with Marketing teams—including Product Marketing, Customer Marketing, Customer Education, and ABM—alongside Customer Success, Sales, Product, and Revenue Operations to establish a marketing model that accelerates time-to-value, increases consumption, and fuels long-term customer growth. This is a unique opportunity to shape how marketing contributes to the success of AlphaSense’s next-generation of products.
What You’ll Do:
Build a New Marketing Motion
- Define the vision, strategy, operating model, and roadmap for Customer Lifecycle Marketing focused on usage and consumption-based offerings
- Establish repeatable and scalable processes, experimentation frameworks and success metrics
- Build the foundation for a high performing team as the function grows
Drive Product Usage and Consumption
- Design digital-first programs that accelerate time-to-value, encourage deeper and more frequent product utilization, and facilitate coordinated orchestration with Customer Success teams
- Develop and implement lifecycle strategies that increase customer usage of AlphaSense’s offerings, with a focus on our API solutions
- Partner with cross-functional teams to leverage product data, customer health signals and behavioral insights to build enterprise lifecycle programs that increase long-term customer value
Measure Business Impact
- Develop executive reporting and optimization strategies focused on metrics such as:
- Consumption-based revenue
- Product utilization
- Time-to-value
- Engagement with key capabilities
- Continuously optimize and consistently update programs based on measurable business impact and product innovation, ensuring relevance and accuracy
- Foster strong working relationships and a culture of accountability and shared ownership.
Who You Are:
- 10+ years of experience in high-growth, Enterprise B2B SaaS marketing, including significant experience leading post-sale marketing programs
- Demonstrated success developing and executing lifecycle strategies that drive measurable product usage or consumption, including in API-based customer environments
- Experience partnering closely across Marketing, Customer Success, Sales, and Product
- Strong analytical skills with experience using product and behavioral data to inform strategy
- Executive presence with the ability to influence cross-functional leaders and drive alignment
- Experience with usage-based or consumption-based business models
- Familiarity with product-led growth principles and experimentation methodologies
For base compensation, we set standard ranges for all roles based on function and level benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including candidate experience/expertise and may vary from the amounts listed below.
You may also be offered a performance-based bonus, equity, and a generous benefits program.
AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.
In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.
Recruiting Scams and Fraud
We at AlphaSense have been made aware of fraudulent job postings and individuals impersonating AlphaSense recruiters. These scams may involve fake job offers, requests for sensitive personal information, or demands for payment. Please note:
- AlphaSense never asks candidates to pay for job applications, equipment, or training.
- All official communications will come from an @alpha-sense.com email address.
- If you’re unsure about a job posting or recruiter, verify it on our Careers page.
If you believe you’ve been targeted by a scam or have any doubts regarding the authenticity of any job listing purportedly from or on behalf of AlphaSense please contact us. Your security and trust matter to us.
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