About this role.
ecosio is seeking a Field Marketing Manager to own regional field marketing execution across DACH and drive measurable pipeline results. The role covers online and offline experiences, integrated campaign execution, event management, conversion accountability, and post-activity follow-up. The successful candidate will partner closely with Content, Design, Growth, and Sales while managing budgets, timelines, and multiple concurrent initiatives. Candidates need demonstrated B2B marketing or field marketing results, experience in German-speaking markets, and fluency in German and English. SaaS, enterprise software, ABX, e-invoicing, supply chain, manufacturing, or logistics experience is beneficial.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Field Marketing Manager DACH role at ecosio. My experience delivering integrated B2B field marketing programs, events, and post-event follow-up would enable me to build qualified pipeline across German-speaking markets. I bring a data-driven, customer-focused approach to campaign execution and enjoy partnering closely with Sales, Content, Design, and Growth teams.
I am particularly drawn to ecosio’s remote-first culture and its focus on creating meaningful connections that translate into measurable business outcomes. I would welcome the opportunity to help develop memorable DACH experiences that convert target accounts into customers and advocates.
Sample interview questions
I start by defining the ICP, target-account list, campaign objective, and expected funnel metrics before selecting an event or experience format. I coordinate messaging, activation plans, and SDR/Sales follow-up in advance, then measure registrations, attendance, meetings, MQLs, opportunities, pipeline, and influenced revenue to optimize the next program.
I adapt the core value proposition to local buyer priorities, language, partners, and market maturity while maintaining a consistent brand and campaign framework. I validate the approach with regional Sales stakeholders and use performance data to decide where additional localization or investment is needed.
Before an event, I agree on target accounts, lead qualification criteria, meeting goals, ownership, and SLAs with Sales. Afterward, I use a structured follow-up cadence with personalized content and clear reporting so that promising contacts become meetings and opportunities rather than inactive lead lists.
I prioritize programs based on expected pipeline impact, ICP fit, cost efficiency, strategic timing, and available execution capacity. I maintain a detailed budget and project plan, monitor spend and milestones frequently, and reallocate resources when results or business priorities change.
I use a shared campaign brief, regular planning checkpoints, transparent dashboards, and clear decision owners. Content and Design receive the audience insight and deadlines they need, while Sales receives concise enablement, target-account context, and follow-up expectations.
ecosio is a fast-growing, innovative service company and a leading provider of B2B integration, specialising in electronic data interchange (EDI), Web EDI and e-invoicing. ecosio is part of Vertex, Inc., a leading global provider of indirect tax solutions listed on Nasdaq (VERX).
Our brand slogan is Connections That Work as we believe strong connections are central to successful business relationships – both external and internal. At ecosio, we hire individuals from all backgrounds and are committed to creating an inclusive work environment. We are technology lovers, set the highest standards for our solutions, and put innovative ideas first.
Job Description
You’ll connect with the role if you enjoy…
- Operating across all German speaking markets in a high level of complexity
- Being the regional marketing owner who ensures we deliver memorable experiences at whatever event/ function we might be
- Owning flawless event execution and all marketing activities across DACH, that converts into pipeline and ultimately customers
- Driving tangible pipeline results through experiences – online und offline –, with clear conversion targets and accountability for MQLs and building pipeline
- Manage regional execution of integrated campaigns focusing on connecting with our ICP
- Coordinating seamlessly with team members including Content, Design, Growth, and Sales to be successful
- Following through relentlessly post-activity to ensure every prospects becomes a meeting, advances deals, and generates references
- Hunting for customer success stories at events and turning them into case studies together with our content team that fuel future pipeline
- Being obsessed with execution details, hitting conversion benchmarks, and owning your numbers
Qualifications
To connect with ecosio it is important to have…
- Proven track record of end-to-end marketing execution that delivers measurable pipeline results
- Experience executing across all German speaking markets, with understanding of different regional dynamics and buyer priorities
- Can clearly display pipeline contributions in the past where (they as marketing and field marketing) have been growth levers
- Customer-centric approach, creating memorable experiences for prospects
- Ability to manage budgets effectively and deliver on-time and to-budget execution
- Experience with running third-party and own events
- Strong project management skills with ability to manage multiple projects simultaneously
- Fluency in German and English
And nice to have…
- Background in B2B SaaS or enterprise software field or event marketing
- Understanding of e-invoicing mandate dynamics
- Knowledge of supply chain, manufacturing, or logistics verticals
- Experience with ABX (account-based experience) execution
Additional Information
By connecting with us you will experience…
- Our remote-first culture lets you work remotely from one of our designated countries
- Flexible working hours to suit your schedule and priorities
- Annual personal development budget to invest in conferences, courses, or career coaching
- Home office allowance to create a workspace that fits your needs
- Regular events and trips to connect, celebrate, and have fun with the team
- Workations of up to 90 days per year within the EU, combining travel and productivity
- Wellbeing support, including mental health resources and employee assistance programs
- Additional country-specific benefits based on your location
Sounds like a connection that works? Then apply now and we will get in touch soon!
As part of our hiring process at ecosio, we conduct standard background checks. You can find more information about them by clicking HERE
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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