About this role.
Cresta is hiring a founding Enterprise Account Executive to develop enterprise new-logo business across Iberia, with a Madrid-based team and remote location in Spain. The role manages 13–25 enterprise accounts and owns full-cycle sales from discovery through close, typically over 3–9 months. The successful candidate will self-source roughly half of their pipeline, conduct product demos, create business cases, and collaborate closely with cross-functional teams. Candidates need 5+ years of B2B SaaS closing experience, native or negotiation-grade Spanish, fluent English, and a history of enterprise quota attainment. Experience selling CX or contact-center software, market-launch work, Salesforce, and Gong is preferred.
Role DNA
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Enterprise Account Executive, Iberia role at Cresta. My background in enterprise B2B SaaS sales includes building self-sourced pipeline, leading complex discovery and value-based sales processes, and closing new-logo opportunities with senior business stakeholders.
I would bring a disciplined, hands-on approach to developing the Iberian market, including compelling product demonstrations, business-case development, and accurate forecasting. I am particularly motivated by the opportunity to help scale an AI platform that improves customer experiences and operational outcomes.
I welcome the opportunity to discuss how I can contribute to Cresta's growth across Spain and Portugal.
Sample interview questions
I would prioritize accounts using ICP fit, contact-center complexity, AI-readiness, strategic value, and likelihood of near-term pain. I would build multithreaded account maps, create account-specific value hypotheses, and run a Spanish-language outbound cadence across email, phone, LinkedIn, events, and partner channels. I would review conversion by stage weekly and redirect activity toward segments producing qualified pipeline.
I would begin with operational discovery to quantify the current cost, quality, conversion, and customer-experience gaps. I would translate those findings into a business case tied to measurable outcomes, validate the economic buyer's success criteria, and use a tailored demonstration to connect product capabilities to their workflow. I would maintain a mutual action plan with clear stakeholders, security steps, milestones, and close criteria.
I would prepare a concise narrative around the buyer's specific use case, current-state challenges, and desired metrics before opening the product. During the demo, I would use relevant workflows rather than a generic feature tour, regularly confirm value with the audience, and conclude with agreed next steps tied to the business case. I would also capture objections and stakeholder feedback immediately to refine the deal strategy.
I use Salesforce as the source of truth for opportunity stages, next steps, stakeholder mapping, deal risks, and close dates. I inspect deals against objective exit criteria, use conversation intelligence to validate buyer engagement and objections, and provide forecasts that distinguish committed business from upside. If a deal slips, I communicate the reason early and specify the recovery plan.
I would lead with a hypothesis about a measurable CX or operations problem, such as agent productivity, QA coverage, conversion, or customer experience consistency. I would engage both operational champions and executive sponsors, quantify impact using the customer's data, and position AI in terms of controlled, practical outcomes rather than broad technical claims. I would involve security, IT, and procurement early enough to avoid late-stage friction.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
As a founding Enterprise Account Executive for Iberia, you will own a book of 13-25 Enterprise accounts across Spain and/or Portugal, running full-cycle deals from discovery to close in 3-9 months. You’ll sell value directly to operative buyers, with new-logo generation as a core part of the role as we grow Cresta’s brand across the region.
As part of the founding Iberia team, you’ll work alongside a 10-person Madrid-based org (SDR, SC, and Customer Success) and help shape the region’s go-to-market strategy from the ground up.
Responsibilities:
- Manage a portfolio of 13-25 Enterprise accounts in Spain and/or Portugal
- Generate your own pipeline — Cresta drives strong inbound, but Enterprise AEs are expected to self-source roughly 50% of pipeline
- Own full sales cycles end-to-end, from discovery through close, typically 3-9 months
- Sell value directly to operative buyers, building and delivering your own product demos and business cases
- Prioritize new-logo generation as a key part of growing Cresta’s brand and footprint in the region
- Partner closely with Product, Marketing, Customer Success, and Engineering to deliver an exceptional customer experience
Qualifications We Value:
- 5+ years of B2B SaaS closing experience as an individual contributor, with consistent quota overachievement in at least 2 of the last 3 years
- Track record closing deals of €80K-€400K ARR on 3-9 month cycles, running multiple parallel deals end-to-end with limited overlay support, including self-sufficient demos
- New-logo-first motion, with demonstrated logo velocity rather than an account-management/expansion quota
- Disciplined outbound pipeline generation — proven self-sourced pipeline alongside SDR/marketing support, with multichannel cadences in Spanish
Nice-to-Have:
- Direct experience selling CX/contact center software (CCaaS, QA, agent assist, virtual agents) to CX/Operations buyers
- Early-stage or market-launch experience — comfortable operating without brand pull, playbooks, or local marketing support
- Salesforce + Gong fluency and strong forecast hygiene
- Catalan or Portuguese a plus for broader Iberia coverage
Language & Travel:
- Native or negotiation-grade Spanish, fluent English; Portuguese is a strong plus
- Madrid-based, with travel across the Iberian Peninsula expected
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
This role is variable target compensation eligible. There is potential to exceed target earnings when goals are surpassed.
Comp: €80K-€100K base, €160K-€200K OTE + equity
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
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