About this role.
Boulevard is hiring a remote US Account Executive to sell its SaaS client-experience platform to SMB businesses in the beauty, aesthetics, and self-care markets. The role owns the full B2B sales cycle, including lead generation, discovery, demonstrations, pipeline nurturing, pricing negotiations, and closing. Candidates need 1–3 years of full-cycle B2B software sales and prospecting experience, ideally with relevant vertical-market exposure. Success requires a consultative selling style, CRM fluency, strong organization, urgency, and confidence engaging prospects by phone and in person.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Cover letter sample
Dear Boulevard Hiring Team,
I am excited to apply for the Account Executive opportunity at Boulevard. My full-cycle B2B SaaS sales experience, consultative approach, and commitment to building trusted customer relationships align well with helping self-care businesses realize more value from Boulevard's platform.
I am comfortable generating pipeline, leading tailored product demonstrations, managing follow-up in CRM systems, and navigating pricing conversations through close. I would welcome the opportunity to bring high energy, disciplined execution, and customer-focused selling to Boulevard's growing sales organization.
Thank you for your consideration. I look forward to discussing how I can contribute to Boulevard's continued growth.
Sample interview questions
I set activity and pipeline-coverage targets, prospect consistently across phone, email, and social channels, and prioritize accounts based on fit and intent. I document next steps in the CRM, use structured follow-up cadences, and regularly review conversion rates to identify where I need to improve.
I would begin by understanding the business model, appointment volume, current tools, operational bottlenecks, and client-experience goals. I would ask open-ended questions about scheduling, payments, staff workflows, retention, and reporting, then connect the most relevant platform capabilities to the prospect's stated priorities.
I tailor the demonstration to the pain points uncovered during discovery and focus on a small number of high-impact workflows. I confirm relevance throughout the call, quantify potential business value where possible, and end by aligning on stakeholders, decision criteria, and a concrete next step.
I first clarify whether the concern is budget, perceived value, timing, or a comparison with another option. I reinforce the business outcome and total value of solving the problem, explore packaging or terms within approved guidelines, and avoid discounting before understanding the true objection.
I time-block prospecting and follow-up, maintain accurate CRM records, and rank opportunities by stage, urgency, and likelihood to close. I review my pipeline daily, protect preparation time for customer meetings, and ensure every active opportunity has an owner, next action, and date.
Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come do the best work of your life at Boulevard.
Our sales team is continuously thriving and expanding. We’re always in search of talented professionals who share our passion for the self-care industry to join our sales force.
If you’re an enthusiastic salesperson looking for opportunities to grow with us, we encourage you to apply. Come be a part of our evolving success story!
What you’ll do here:
We’re looking for an Account Executive I who can turn SMB prospects into long-lasting partners and Boulevard evangelists. The Account Executive will drive revenue for the business by understanding the client needs and offering recommended action. You are a trusted advisor and partner to our clients, maintaining a highly consultative approach. A successful candidate will have experience with SaaS systems and Full Sales Cycle B2B sales.
- Generate new leads and new relationships by keeping a pulse on the industry
- Develop sales strategies and stay up-to-date with business trends
- Deliver sales presentations and product demonstrations (half of your time)
- Maintain a robust new business pipeline through regular prospect follow-up and nurturing
- Conduct pricing negotiations
- Close new business deals
What you’ll need to thrive:
- Experience: You have a minimum of 1-3 years of full cycle B2B software sales and prospecting experience, with a background in selling to the beauty, aesthetics, or self-care market. (Bonus points for medspa experience)
- Education: A Bachelor’s degree or equivalent work experience
- Sales Tools: Experience with Salesforce (or similar CRM), Outreach, Gong & Chili Piper
- Expert Communicator: You love prospecting and speaking with new people over the phone and, dare I say it, meeting people in person.
- Organized: Organizational and time-management skills
- Keen Negotiator: The ability to be financially-savvy in negotiating contract terms
- Action Oriented: A strong sense of urgency that moves clients from analysis to action
- High Energy: Enthusiasm for working in a high-growth entrepreneurial environment
How we’ll take care of you:
*This role is ineligible for residents of Washington & Hawaii.*
Account Executive I: Your starting cash compensation is $65,000 + $65,000 OTC.
Account Executive II: Your starting cash compensation is $75,000 + $75,000 OTC.
This cash compensation is subject to change, and there is always room for growth and advancement.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you – Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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