Description:
I’m a Kβ12 teacher with six years’ experience looking to move into corporate communications. What transferable skills should I emphasize on my resume and LinkedIn? How can I build a portfolio or provide work samples when my experience is primarily educational? Which certifications, courses, or short programs carry weight with hiring managers? What entry-level job titles or industries are most open to hiring former educators, and how can I tailor applications for remote or hybrid communications roles? Practical examples of resume bullets, interview answers, or networking approaches would be very helpful.
6 Answers
Start by emphasizing transferable skills: stakeholder communication, audience analysis, project management, messaging design, and measurable outcomes, teach-y credibility like classroom-won resilience counts. Build a portfolio by converting lesson plans into campaign case studies, saving parent newsletters as newsletters, and creating mock press releases or social posts, host them on a simple website or PDF packet. Short, practical certifications that hiring managers respect include HubSpot Content Marketing, Google Analytics, Hootsuite, and PRSA/IABC credentials or General Assembly short courses. Typical entry roles: communications coordinator, content specialist, internal communications associate, industries with frequent hires include tech, nonprofits, edtech. Tailor applications for remote roles by stressing asynchronous collaboration tools (Slack, Trello), and sample bullets: "Designed weekly newsletter (2,000 recipients), boosting engagement 18%." Interview line: "In my classroom I managed tight deadlines and diverse stakeholders.Same skill set, new stage." Networking: alumni outreach and informational interviews lead the way.
I moved from Kβ12 into comms and one thing that helped was treating every school task as a campaign. Turn a parent email, a school event flyer, or a classroom module into a short case study with clear goals, timeline, assets and results. I built a tiny portfolio with a one-minute video overview, a PDF case study, and a few social posts I designed in Canva. On resumes I used bullets like "Launched monthly newsletter that grew volunteer sign-ups 3x in two terms" or "Produced short video series explaining curriculum, viewed 1,200 times." In interviews I answer behavioral questions with brief STAR stories focused on audience, action and measurable impact. For networking I message alumni or hiring managers saying I teach X, Iβm pivoting to comms, can I share a 2-slide project and get 10 minutes of feedback. That got me referrals fast.
Minor point: corporate communications isnβt just about writing or social mediaβitβs heavily strategic and often involves crisis management, brand consistency, and cross-department collaboration. As a teacher, highlight your experience managing diverse stakeholders (parents, admins) under pressureβthat's gold in comms roles. Instead of just repurposing lesson plans, try creating a mini communication audit for a local nonprofit or small business to show real-world impact. Certifications like the Chartered Institute of Public Relationsβ foundation course can add credibility beyond marketing tools. Entry points? Think internal communications in healthcare or financeβthey value educators' clarity and empathy but expect you to speak their jargon; tailor applications accordingly by researching company culture deeply before interviews.
- H. G.: Great point on emphasizing strategic skills and stakeholder management. When negotiating salary, start with an anchor tactic by proposing a figure based on industry standards for entry-level comms roles. If needed, concede by suggesting additional benefits or flexible hours instead of lowering pay. How do you suggest teachers showcase their ability to learn industry jargon quickly?
Offer a pro bono comms audit or build a short e-learning module in articulate rise, host on notion as proof
Transitioning from teaching to corporate communications works well when you lean into async communication and outcomes over hours. Your experience managing diverse student needs is great prep for tailoring messages across different audiences remotely. To build a portfolio, try creating case studies showing how you designed clear messaging for parents or students that improved engagementβfocus on the impact rather than just the activity.
Consider certifications like the IABCβs Communication Management Professional which emphasize strategic thinking beyond content creation. When applying for remote roles, highlight your ability to prioritize deep work sessions despite distractions and use tools like Slack or Trello to manage projects asynchronously. This shows you can thrive in remote-first environments where communication timing matters as much as clarity
When you look closely, the path from teaching to corporate communications reveals a hidden tension within the so-called "system" of professional advancement. The skills they want you to market are nuanced: think about your role as controlling narratives and shaping perceptions in the classroomβthat's authentic messaging expertise. Instead of just listing tasks, frame your experience as managing information flow, influencing behavior, and adapting messages to different "audiences," exposing how you've been part of communication ecosystems all along. Use storytelling samples focused on crisis resolution or stakeholder engagement rather than straightforward content production. As for certifications, don't only chase popular onesβinvestigation into certifications that align with regulatory environments within industries (like healthcare compliance or finance communication) can make
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